78. Yahoo's Master Brand Builder, Karen Edwards

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Recorded24 Aug 2015

Publisherfeeds.acast.com ↗

Handlerec:1530302

Show notes

Summary:Most people agree that Yahoo the king of the dot-com-era search sites on the strength of its zany, friendly, ubiquitous brand. The woman responsible for building that brand was Karen Edwards. Karen recounts becoming the first dot-com company to advertise on tv, seeking out “near-surfers” and marketing an internet company in an era where many people didn’t know what the internet even was. Hosted on Acast. See acast.com/privacy for more information.

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