My guest today is Tim Flannery, co-founder of venture fund administrator Passthrough. Passthrough is removing friction from the manual, time-consuming fundraising process by making investor onboarding as simple and automatic as possible. Their software helps investors fill out subscription documents in minutes rather than hours and allows GPs to easily track LP subscriptions during a fundraise. In our conversation, we discuss the power of identity as a feature to build products around, the double-edged sword of solving an unsexy problem, and how Passthrough has thought about pricing their software. Please enjoy my conversation with Tim Flannery. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Pilot. Pilot handles your startup’s finance, accounting, and tax prep needs so you can focus on what matters most — building your business. Join over 1,000 startups that rely on Pilot to help them scale. Founder’s Field Guide listeners get 20% off their first six months. Get in touch with Pilot at https://pilot.com/founders. ----- Founder's Field Guide is a property of Colossus, LLC. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Show Notes [00:02:08] - [First question] - The push and pull nature of what Passthrough is trying to solve [00:04:17] - What the idealized end state 10 years from now looks like [00:07:33] - A history of friction in investing and what barriers still remain today [00:12:35] - The spark of insight that led to starting this new venture [00:17:45] - Lessons learned from Okta and why identity is so powerful [00:19:39] - Plans to expand this concept deeper into the tech stack [00:22:24] - Adjacent problems that they plan to tackle as they continue to scale [00:24:30] - What it feels like to use their product as an LP today [00:26:10] - Working with service providers without becoming one [00:28:06] - What great sales and distribution looks like to him at the infrastructure level [00:31:50] - Defining what “bring your collaborators” means [00:33:19] - His secret to recruiting talent to help solve an unsexy problem [00:37:46] - His love for the intersection between process, pipelines, and efficiency [00:40:12] - Having a process for designing processes [00:42:11] - How they arrived at their pricing and thoughtful pricing in software [00:45:08] - Lessons from building Passthrough that other builders could benefit from [00:47:16] - The kindest thing anyone has ever done for him

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