12. How to deliver social impact to drive more profit | Isabel Kelly

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Previously titled “12. How to deliver social impact to drive more profit | Isabel Kelly, Founder of Profit with Purpose” — renamed by the publisher on Aug 3, 2026

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Recorded27 Jan 2025

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With new sustainability laws coming into play, how can you make sure your organisation is ESG-ready, without sacrificing your bottom line? In this episode of All About Business, I’m joined by Profit with Purpose founder Isabel Kelly, where we discuss all things ESG. We explore how you can meet your social and environmental goals while still remaining profitable, and how you can develop an authentic strategy that goes hand in hand with your brandIsabel is the Founder of Profit with Purpose, a consultancy firm that works with companies to create and embed social impact strategies into businesses and brands. Isabel is a non-executive director at TPXimpact, an AIM-listed tech company where she Chairs the ESG Committee. She is also a member of the board at The Big Give and is a social impact careers advisor for MBA students at the Said Business School, Oxford University.Timestamps00:57 Introducing Isabel Kelly and Profit With Purpose02:12 The Origin Story of Profit With Purpose03:03 Integrating Social Impact in Business06:42 Defining Authentic Purpose09:02 Challenges and Resistance in Purpose-Driven Business13:45 Navigating ESG Legislation and Reporting24:57 The Role of B Corps in Purpose-Driven Business31:56 Airlines and Vaccine Financing32:53 Promoting ESG in the Workplace33:33 Salesforce's Environmental Journey35:26 Challenges and Controversies in ESG37:36 Purpose-Driven Business Strategies39:50 Becoming a B Corp42:12 Consulting for ESG and Purpose48:30 Diversity and Inclusion in Boards52:07 Metrics and Reporting for ESG55:58 Final Thoughts and Future GoalsLinksFollow Isabel Kelly on LinkedIn: https://www.linkedin.com/in/isabelkelly-pwp-esgx/Check out Profit with Purpose: https://profitwithpurpose.co.uk/ Explore the UN’s Sustainable Development Goals: https://sdgs.un.org/goalsFollow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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