James Reed: all about business

29. From nail art in Dalston to global beauty-tech icon | Sharmadean Reid MBE

26 May 2025

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How do you build a brand that not only speaks to a whole generation of women, but also transforms an entire industry?In this episode of All About Business, I sit down with Sharmadean Reid MBE, the trailblazing entrepreneur behind brands such as WAH Nails, Beautystack and The Stack World. We discuss her experiences navigating the fashion and tech industries, how the pandemic changed her outlook on business, and the inspiration behind her new luxury beauty brand, 39 BC. Sharmadean Reid MBE is an entrepreneur, creative consultant and advocate for women’s empowerment. Her work focuses on women’s power, equity and ownership. Sharmadean launched WAH Nails in 2009 as a place for women to hang out, form friendships and build communities while getting creative nail designs. She also founded beauty booking system, Beautystack in 2017, as well as The Stack World in 2021.In recognition of her contributions, Sharmadean received an MBE in 2015 from Queen Elizabeth II. She published her first book, New Methods for Women in 2024, and is currently working on her second book, along with a scripted TV show about female founders.Timestamps01:30 The birth of WAH Nails05:54 From nail salon to global brand10:09 The transition to tech and venture capital12:08 Building Beautystack20:10 Challenges and reflections during the pandemic26:06 The pivot to The Stack World30:38 Corporate anarchy and women's independence36:31 Introducing 39 BC49:25 Future projects and visionLinksCheck out The Stack WorldRead Sharmadean Reid’s bookSubscribe to Shamadean Reid’s newsletterFollow Sharmadean Reid on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotesThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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James Reed: all about business

James Reed: all about business

29. From nail art in Dalston to global beauty-tech icon | Sharmadean Reid MBE

This episode hasn't been transcribed yet

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