How would a Jeweller who has become a favourite amongst the royal family start from scratch in 2025?In this episode of All About Business, James interviews Kiki McDonagh, a fifth-generation jeweler renowned for her work with high-profile clients including Princess Diana and the current Princess of Wales. They discuss how she transformed the perception of fine jewellery, making it more accessible and encouraging women to buy for themselves. She shares insights into her design inspiration, the evolution of her brand, and the importance of business strategies such as starting small, maintaining strict financial oversight, and building customer trust. Celebrating 40 years in the industry, Kiki outlines her future plans, including expansion into the American market. Timestamps03:26 Designing with passion and innovation05:21 Building a brand and customer relationships14:32 Navigating the luxury market20:26 The impact of social media and online sales26:36 Advice for aspiring jewellers31:53 Building trust and brand identity38:37 Challenges and opportunities in the jewellery industry49:18 Expanding into the American market53:03 Looking forward: Future plans and reflectionsLinks:Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at Reed GlobalVisit Kiki McDonagh hereVisit Kiki McDonagh on InstagramThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

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