James Reed: all about business

32. What a venture capitalist is REALLY looking for when deciding to invest in your business | Sasha Kaletsky

16 Jun 2025

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What should you do if you have a brilliant business idea but don’t have the funds to bring it to life? In today’s episode of All About Business, I'm joined by venture capitalist Sasha Kaletsky. Sasha is the co-founder of investment firm Creator Ventures which he started with his cousin Caspar Lee. They have injected millions of dollars into digital tech companies in six short years. In this episode, we explore how to craft the perfect pitch, how social media is shaping our economy, and how you can use simple AI tools to scale your business quickly.Sasha Kaletsky is the co-founder and Managing Partner at Creator Ventures, a firm that invests in technologies shaping the digital landscape. Before founding Creator Ventures, Sasha gained extensive experience in private equity, technology, and consulting. He started at Bridgepoint in private equity, contributed to the launch and expansion of Uber, and worked as a consultant at the Boston Consulting Group.Timestamps01:58 Introduction02:31 Creator Ventures17:37 Setting up in the United States18:48 CEOs becoming creators20:35 Building companies with AI25:51 The future social landscape29:28 Uber31:12 The network effect34:04 The secret behind a 5-Star passenger rating35:09 What makes a good pitch39:18 How Sasha determines future markets41:12 Presenting to VCs42:39 Due diligence43:20 How to pitch to Sasha43:53 Working with family47:06 When due diligence fails49:15 How companies can make better use of AI54:53 Interview roundLinksSend Sasha your pitch Check out Creator VenturesFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotesThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk.

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James Reed: all about business

James Reed: all about business

32. What a venture capitalist is REALLY looking for when deciding to invest in your business | Sasha Kaletsky

This episode hasn't been transcribed yet

Other episodes from James Reed: all about business

62. How to stack revenue: The 3 levers that grow any food local business | Pete Russell

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