James Reed: all about business

35. Cargo without borders: How airships are about to connect the unreachable | Mark Dorey

07 Jul 2025

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Did you know that nearly half the planet still isn’t connected? In many places, getting essential supplies like medicine and food is not only costly, it’s nearly impossible. But what if we were standing on the edge of a breakthrough that could change all of that?On this episode of All About Business, we're joined by Mark Dorey, co-founder and CEO of Straightline Aviation. A pioneering company building hybrid airships designed to deliver cargo to the most remote corners of the world.No roads, no airports - no problems. It’s a bold mission with the power to reshape global logistics and unlock new possibilities for connection, commerce, and care.Mark shares how he turned an ambitious idea into a real business, what to look for in the right business partner, and some of the great lessons he learned when working alongside Richard Branson.01:42 Introduction04:04 How Does an Airship Work?06:55 Why the Early Popularity of Airships?12:04 The Customer Benefits of Airships19:06 Mark's Early Career24:15 Changing Business Models29:51 Future Scale32:07 Learning from Richard Branson34:35 Delegation and Accountability44:49 Pros and Cons of Business Partners47:17 Negotiating and Establishing Business Relationships51:10 Business Opportunity Check List52:43 Establishing Shared Vision and TrustLinks Check out Straightline Aviation’s website:Follow StraightlineAviation on LinkedIn: Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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James Reed: all about business

James Reed: all about business

35. Cargo without borders: How airships are about to connect the unreachable | Mark Dorey

This episode hasn't been transcribed yet

Other episodes from James Reed: all about business

62. How to stack revenue: The 3 levers that grow any food local business | Pete Russell

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