37. Hitting rock bottom to building a global brand from scratch | Matthew Jones

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Previously titled “37. Hitting rock bottom to building a global brand from scratch | Matthew Jones, The King of Doughnuts” — renamed by the publisher on Aug 3, 2026

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Recorded21 Jul 2025

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Show notes

He pushed himself to the limit and lost everything. But that didn’t stop him from coming back stronger than ever and building a global brand from scratch. On this episode of All About Business we meet Matthew Jones, founder of Bread Ahead, who teaches us why the road to success isn’t always smooth. For him it was full of late nights, hard lessons, and a brutal turning point that forced him to rebuild his business and his life from the ground up.When Matthew started making doughnuts at Borough Market, he never expected they’d become a worldwide sensation. The founder of Bread Ahead gives us valuable business insight and shares how he uses Instagram and raw storytelling to grow a devoted following.Bread Ahead is more than a bakery, it's a brand built on resilience, realness, and obsessive attention to flavour.If you’ve ever felt like giving up, or dreamed of starting over. This episode is proof that rock bottom can be the start of something extraordinary.01:59 The rise of Bread Ahead04:21 Innovative flavours and business strategy08:28 Matthew's Culinary Journey19:34 Challenges and recovery25:44 Rebuilding and expanding35:44 The power of social media39:19 Global expansion and future plans43:00 Resilience and learning from failure51:47 The Bread Ahead Academy55:57 The impact of weight loss trends on business57:41 Daily routine and work-life balanceLinksCheck out Bread Ahead’s website: Follow Bread Ahead on LinkedIn: Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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