Most graduates leave university with a degree but little direction, but how do you figure out what to do with your life, and how do you actually get your foot in the door?In this week’s episode of All About Business, the founder of Bright Network James Uffindell shares the full journey. From his first venture helping students access top universities, to scaling Bright Network into one of the UK's leading platforms for connecting talent with opportunity.From a working-class upbringing in Warwickshire to founding Bright Network, a tech-driven platform used by over a million students, James has spent his career solving the problems he once faced himself.James talks about the crisis that led to their biggest innovation, how they scaled an internship program to 150,000 students, AI, data, understanding Gen Z behavior, and what employers really want when they say they’re looking for passion and resilience. If you’re building a startup, thinking about purpose, or wondering how to turn experience into impact, this episode is for you. James’s story is proof that you don’t have to come from the right family or know the right people, but you do need to listen, adapt, and keep showing up. 02:51 James Uffindell's background and inspiration04:10 Building Bright Network08:04 The importance of internships11:52 Personalisation and data utilization24:05 Impact of AI on job market36:55 The importance of office environments for young professionals39:31 The Bright Network platform and its benefits41:23 AI in recruitment and business growth51:03 Diversity and inclusion in the job market59:38 Future plans and expansionCheck out Bright Network’s website: Follow Bright Network on LinkedIn: Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.