How do you build a resilient brand and lasting reputation and control chaos when a PR crisis hits?This week on All About Business, we’re joined by Sarah Woodhouse, co-owner and director at Ambitious PR. With over 25 years of experience in strategic communications, Sarah helps high-growth businesses manage their public image and tell their story with transparency.In this episode, Sarah offers practical lessons on how to communicate with purpose, prepare for unexpected crises, and tailor your message to connect with the audiences that matter most. She discusses the critical differences between marketing and strategic communications, the importance of a founder's personal brand, and how to avoid the "bear traps" of controversy.Sarah also provides insight into crisis management, drawing on real-world examples to demonstrate how to take back control of the narrative. She also explores the impact of AI on how businesses are found and evaluated online, and what entrepreneurs can do to adapt.Links:Check out Ambitious PR’s websiteFollow Ambitious PR on LinkedInStart your free trial at Reed.ai NOW!Follow James Reed on LinkedInAll About Business is brought to you by Reed GlobalThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

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“What did the council decide on item 42?” — answered with the speaker and the moment.