63. The future of PR and business in an AI world | Francesca Gamble
episodePreviously titled “63. THIS is the future of PR and business in an AI world | Francesca Gamble” — renamed by the publisher on Aug 3, 2026
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What is the future of PR in an AI-driven world?
Welcome to All About Business with me, James Reid, the podcast that covers everything about business, management, and leadership. Every episode, I sit down with different guests who have bootstrapped companies, masterminded investment models, or built a business empire. They're leaders in their field, and they're here to give you top insights and actionable advice so that you can apply their ideas to your own career or business venture. What happens when AI comes for an industry built on relationships?
How did Francesca Gamble transition from agency leadership to consultancy?
Today on All About Business, I'm joined by Francesca Gamble, founder of the GTN Consultancy and PR agency owner, to explore how technology is reshaping the worlds of PR, branding, and celebrity partnerships. We'll unpack how technology is changing access to talent, why the old agency model is being challenged, and what today's entrepreneurs need to understand about building businesses in fast-moving, tech-driven markets. Today on All About Business, I'm really delighted to welcome Francesca Gamble. Francesca is the CEO and founder of not one, but two companies. The first is called 29 London, and it's a PR and promotions and communications company that specialises in the drinks and hospitality business.
And the second is the GTN Consultancy,
What role do celebrity partnerships play in modern marketing?
which Francesca is going to tell us all about, but brings brands together with celebrities and influencers in exciting new ways. So this is all very current and topical, Francesca. And thanks very much for coming in to talk to me. So your background and early career, Francesca, was spent in some of the premium marketing companies in the country, M&C, Saatchi, The Engine Group, but then you started on your own. Just tell us that story to begin with and welcome.
Yeah, thank you for having me. It's an absolute privilege to be here. How did it happen?
How important are client relationships in PR?
Sometimes I don't really know. You know, you wake up one day and these things all just come to you. But I basically had got to a point where I was working in a big agency life, doing what was back then sort of that typical sort of like 16 hour days, running and working for other people and doing brand activations and doing some incredible work. You know, I launched the 2012 Olympics, was a very integral part of various teams, BMW, Sky. I got to see the world.
So really exciting.
Very exciting. Yeah, huge projects. I traveled the world with sort of Prince Harry and his work with Centre Barley, with the brand Royal Salute Whiskey. So I did a huge amount and got to be part of a lot from very young age, really. Went to MNC Saatchi, did a small stint there working with Dolce & Gabbana on their global campaigns and Stella McCartney, so huge global PR experience. But for me, there was always something more. When you're speaking to these brands, you're only really getting a small sliver of what they're actually doing. I guess there was always an itch.
What challenges do entrepreneurs face in the current market?
And I went to, there's so many great talks these days, but back then, we're talking sort of 15 years ago, they were really just getting started. And there's a great communications group called WACL, Women in Communications in London. And I went to one of their panel talks and there was an amazing lady from Chanel. And that's basically where I went. I was very impressionable, desperate to understand what Chanel was doing with their marketing. And actually there was another lady on the panel from a really small company that I'd never really heard of. And her story is what I heard. And it resonated with me so well and really opened my mind up to, I guess, the world of brands. that are outside the ones we all know and love.
There's a whole world out there.
How can brands effectively leverage celebrity endorsements?
And obviously in today's market, with entrepreneurship being so integral, there's more brands than ever. And I guess that really opened my mind to the scope of, well, actually how much I could achieve outside of the agencies I was on when I was working with some of the biggest brands in the world. There's also a whole plethora of other brands out there that could do with my help. So at 26, 27, I kind of jumped ship and found myself
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Chapters
8 chapters
1
What is the future of PR in an AI-driven world?
0:00–0:32
2
How did Francesca Gamble transition from agency leadership to consultancy?
0:32–1:24
3
What role do celebrity partnerships play in modern marketing?
1:24–1:54
4
How important are client relationships in PR?
1:54–2:59
5
What challenges do entrepreneurs face in the current market?
2:59–3:40
6
How can brands effectively leverage celebrity endorsements?
3:40–4:14
7
What is the significance of equity-based deals in brand collaborations?
4:14–4:46
8
How can businesses maintain authenticity in an AI-driven landscape?
4:46–1:06:04
Speakers
2 identifiedMore from James Reed: all about business
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