7. Drive big business by understanding your customers on a local level | Andy Cook

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Previously titled “7. Drive big business by understanding your customers on a local level | Andy Cook, Centre for Social Justice” — renamed by the publisher on Aug 3, 2026

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Recorded16 Dec 2024

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Handlerec:9074011

Show notes

Being a socially conscious business is becoming more and more important, but can it really help you grow your brand long-term? In this episode of All About Business, James Reed sits down with Centre for Social Justice CEO and proud Leeds native, Andy Cook. They explore the unseen world of philanthropy, why small charities are often more powerful, the best interview questions to ask future employees, and the steps you can take to become a brand locals love. Andy is CEO of The Centre for Social Justice, an award-winning organisation that aims to solve Britain’s most pressing social issues through political change. Hailing from Leeds, Andy founded another award winning charity that helped disadvantaged youth across the Midlands. Since then, he’s become an advisor to several leading philanthropists and CSJ has been awarded social policy Think Tank of the Year for the last 2 years.1:56 - Introducing Andy Cook - CEO for the Centre for Social Justice2:48 - The Centre for Social Justice8:43 - The five areas of help that affect Society9:58 - The Big Give13:38 - The importance of giving people opportunities16:56 - The power of smaller charities 19:04 - Where do donations go and how to make the process better21:07 - Should businesses engage more with philanthropy?25:35:00 - The Kickstart Program27:40:00 - Finding a balance between education and employer's needs31:36:00 - The Centre for Social Justice Foundation34:36:00 - Why businesses should be more involved in the education system38:18:00 - How you can help40:10:00 - Reed interview segment41:50:00 - Wrap up and final thoughtsFind out more about the CSJFollow Andy on LinkedInRegister for the Green Match FundDonate to a cause you care aboutFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to get your brand heard, visit Flamingo-media.co.uk

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“What did the council decide on item 42?” — answered with the speaker and the moment.