JCIRA: Curious and Interesting
Episodes
47.1-1: Testing Creativity at Scale
15 Apr 2026
Contributed by Lukas
Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1)...
47.1-7: When Ego Boosts Advertising
15 Apr 2026
Contributed by Lukas
Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Stu...
47.1-6: When Disgust Meets “Right Now”
15 Apr 2026
Contributed by Lukas
Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diab...
47.1-5: When Values Backfire
15 Apr 2026
Contributed by Lukas
Mueller-Bryson, S., Windels, K., & Karl, S. (2026). When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocr...
47.1-4: When “Real” Feels Too Real
15 Apr 2026
Contributed by Lukas
Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Prof...
47.1-3: When Ads Just “Feel Right”
15 Apr 2026
Contributed by Lukas
Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic App...
47.1-2: Not So Inclusive After All
15 Apr 2026
Contributed by Lukas
Windels, K., Mueller-Bryson, S., Li, M., & Karl, S. (2026). All Orientations Are Not Treated Equally: The Lived Experiences of LGBTQ+ Identified A...
46.4-1: Viral Laughs, Real Loyalty
14 Apr 2026
Contributed by Lukas
Kim, J., & Kim, M. (2025). Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies. Journal of Current Issues...
46.4-6: Surveillance in the Advertising Landscape
14 Apr 2026
Contributed by Lukas
Sifaoui, A., & Segijn, C. M. (2025). Surveillance in the Advertising Landscape: Application of the DEAL Framework to Investigate Online Behavioral...
46.4-8: Inside the Mind of the Media Planner
14 Apr 2026
Contributed by Lukas
Haley, E., & Childers, C. (2025). Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Brin...
46.4-7: Gone but Not Forgotten
14 Apr 2026
Contributed by Lukas
Lee, J., Soh, J., & Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moder...
46.4-5: When Influencers Compare Brands
14 Apr 2026
Contributed by Lukas
Yang, G., & Wei, L. (2025). When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evalua...
46.4-4: Are My Photos Worth a Thousand Ads?
14 Apr 2026
Contributed by Lukas
Ahn, H. Y. (Anthony), & Haley, E. (2025). Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising...
46.4-3: Purpose, Defined
14 Apr 2026
Contributed by Lukas
Mueller, S. (2025). Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research. Journal of Current Issues & R...
46.4-2: Smart Tools, Human Judgments
14 Apr 2026
Contributed by Lukas
Yang, J., Chu, S. C., & Cao, Y. (2025). Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organiza...
46.3-6: Wheelchairs, Ads, and Cultural Intelligence
28 Sep 2025
Contributed by Lukas
La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Pre...
46.3-5: Inclusive Ads, the Swedish Way
28 Sep 2025
Contributed by Lukas
Timke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issu...
46.3-4: Doing Gender at Work
28 Sep 2025
Contributed by Lukas
Tackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current I...
46.3-3: When Inclusion Backfires
28 Sep 2025
Contributed by Lukas
Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan M...
46.3-2: The Luxury of Belief
28 Sep 2025
Contributed by Lukas
Chinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Resea...
46.3-1: Inclusive Ads, Different Eyes
28 Sep 2025
Contributed by Lukas
Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advert...
46.2-4: Luxury Brands, Local Clicks
08 Jun 2025
Contributed by Lukas
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandem...
46.2-3: Eco-Curious: The Power of Surprise
08 Jun 2025
Contributed by Lukas
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram In...
46.2-5: When Stories Sell
08 Jun 2025
Contributed by Lukas
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Thei...
46.2-6: Reframing Stigma
08 Jun 2025
Contributed by Lukas
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Mess...
46.2.1: Too Green to Be Humble?
08 Jun 2025
Contributed by Lukas
Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues &...
46.2-2: Big vs. Small: What Makes Influencers Successful?
08 Jun 2025
Contributed by Lukas
Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Mic...
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
03 Apr 2025
Contributed by Lukas
Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psych...
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
03 Apr 2025
Contributed by Lukas
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Me...
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
03 Apr 2025
Contributed by Lukas
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissona...
46.1-3: Metaphorically Speaking: Visual Advertising Insights
03 Apr 2025
Contributed by Lukas
Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informati...
46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement
03 Apr 2025
Contributed by Lukas
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(...
46.1-1: The Power of Time: How Long-Term Followers Boost Influencer Impact
03 Apr 2025
Contributed by Lukas
Breves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained b...
45.4-8: Synced advertising: Privacy and brand impact
22 Dec 2024
Contributed by Lukas
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising...
45.4-7: Green consumerism across cultures
22 Dec 2024
Contributed by Lukas
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable...
45.4-6: Diversity washing in influencer marketing
22 Dec 2024
Contributed by Lukas
Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity ...
45.4-5: Consumer reactions to deceptive advertising claims
22 Dec 2024
Contributed by Lukas
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Resp...
45.4-4: Video ads for brand activism
22 Dec 2024
Contributed by Lukas
Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on...
45.4-3: How do we measure ad creativity?
22 Dec 2024
Contributed by Lukas
Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Adv...
45.4-2: Femvertising: Empowerment or exploitation?
22 Dec 2024
Contributed by Lukas
Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. ...
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism
22 Dec 2024
Contributed by Lukas
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Beh...
45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising
22 Sep 2024
Contributed by Lukas
Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems...
45.3-4: Smart queries, better insights
22 Sep 2024
Contributed by Lukas
Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Jo...
45.3-3: Influencer size and trust
22 Sep 2024
Contributed by Lukas
Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Cre...
45.3-2: How AI and context shape what you see
22 Sep 2024
Contributed by Lukas
Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issue...
45.3-1: Forecasting sustainability: Climate action on social media
22 Sep 2024
Contributed by Lukas
Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messa...
45.2-1: The lost history of the American Academy of Advertising
24 May 2024
Contributed by Lukas
Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–...
45.2-6: Ageism in advertising: Experiences across departments
24 May 2024
Contributed by Lukas
Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments an...
45.2-5: Balancing brand safety and user engagement on Reddit
24 May 2024
Contributed by Lukas
Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetizatio...
45.2-4: Consumer responses to CSR messages during COVID-19
24 May 2024
Contributed by Lukas
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Medi...
45.2-3: Ad skepticism in black immigrant adolescents
24 May 2024
Contributed by Lukas
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Ide...
45.2-2: Using corporate accounts to build customer connections
24 May 2024
Contributed by Lukas
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research...
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
11 Feb 2024
Contributed by Lukas
Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods...
45.1-5: Anti-Asian racism activism on Twitter
11 Feb 2024
Contributed by Lukas
Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Imp...
45.1-4: Guilt, shame, and self-construal in health advertising
11 Feb 2024
Contributed by Lukas
Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertis...
45.1-3: Optimal scale length in advertising research
11 Feb 2024
Contributed by Lukas
Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues &...
45.1-2: Advertising messages for nondrinkers
11 Feb 2024
Contributed by Lukas
Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advert...
45.1-1: Engagement with luxury brands through Instagram
11 Feb 2024
Contributed by Lukas
Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagem...
44.4-7: Social identity and spokespersons
26 Nov 2023
Contributed by Lukas
Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and ...
44.4-6: CSR advertising for Koreans and Chinese
26 Nov 2023
Contributed by Lukas
Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Ko...
44.4-5: Public service advertisements during the pandemic
26 Nov 2023
Contributed by Lukas
Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current ...
44.4-4: Normative appeals to encourage employees to act green
26 Nov 2023
Contributed by Lukas
Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Gree...
44.4-3: Vampire effect
26 Nov 2023
Contributed by Lukas
Terri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Curr...
44.4-2: Brand changes me: Self-concept through life stages
26 Nov 2023
Contributed by Lukas
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study ...
44.4-1: Race and ethnicity problems in the ad industry
26 Nov 2023
Contributed by Lukas
Noura Ibrahim, Kasey Windels & Lincoln Lu (2023) Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultura...
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t
08 Sep 2023
Contributed by Lukas
Dong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Adve...
44.3-5: Artificial intelligence and ethnicity targeting
08 Sep 2023
Contributed by Lukas
Weilu Zhang & Shelly Rodgers (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Respo...
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
08 Sep 2023
Contributed by Lukas
Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study fr...
44.3-3: Anthropomorphic virtual agents versus standard text advertising
08 Sep 2023
Contributed by Lukas
Sihem Ben Saad (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent, Journal of Current Issues & Research in Ad...
44.3-2: Advertising in online gaming communities
08 Sep 2023
Contributed by Lukas
Minseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Jou...
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
08 Sep 2023
Contributed by Lukas
Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions ...
44.3-0: Digital advertising in the age of generative AI
08 Sep 2023
Contributed by Lukas
Tae Hyun Baek (2023) Digital Advertising in the Age of Generative AI, Journal of Current Issues & Research in Advertising, 44:3, 249-251, DOI: 10....
44. 2-6: Moral reasoning scores and life story of ad executives
17 May 2023
Contributed by Lukas
Erin Schauster (2023) Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising, Journal of Current Issues &...
44. 2-5: Gender diversity and creativity in ad agencies
17 May 2023
Contributed by Lukas
Teresa Tackett (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations, Journal of Current Issu...
44. 2-4: Influencer and sponsorship disclosure on Instagram
17 May 2023
Contributed by Lukas
Y. J. Chung, S. S. Lee & E. Kim (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts, Journal of Current...
44. 2-3: The ideal advertising professor
17 May 2023
Contributed by Lukas
George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Is...
44. 2-2: Paid vaccine ads on Facebook
17 May 2023
Contributed by Lukas
Amanda S. Bradshaw (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Moth...
44. 2-1: Advertising in the times of COVID
17 May 2023
Contributed by Lukas
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang (2023) Advertising in the Times of COVID: A Tight-Loose Anal...
44. 1-6: Advertising role of CSR and strategic investment in R&D
13 Feb 2023
Contributed by Lukas
Jongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, J...
44. 1-5: Empathy or escape? Disgust-evoking charity appeals
13 Feb 2023
Contributed by Lukas
Deena Kemp (2023) Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time, Journal of Cu...
44. 1-4: Influencer marketing on social media
13 Feb 2023
Contributed by Lukas
Chen Lou, Charles R. Taylor & Xuan Zhou (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Foll...
44. 1-3: Culture at arm’s length
13 Feb 2023
Contributed by Lukas
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on V...
44. 1-2: Blockchain technology in advertising
13 Feb 2023
Contributed by Lukas
Joseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Adver...
44. 1-1: The face of nonbinary beauty communication on Instagram
13 Feb 2023
Contributed by Lukas
Ria Wiid, Tomas Müllern & Adele Berndt (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis, Journal of Current Iss...
43. 4-4: Is this the best a man can get?
13 Nov 2022
Contributed by Lukas
Shuang Wu, Nina Krey & Ryan E. Cruz (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Eth...
43. 4-5: I already donated, so don’t tell me to recycle
13 Nov 2022
Contributed by Lukas
Rachel Esther Lim & Ji Mi Hong (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Ap...
43. 4-3: Listicles versus narratives
13 Nov 2022
Contributed by Lukas
Chris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effec...
43. 4-2: I choose to watch ads that matter to me
13 Nov 2022
Contributed by Lukas
Regina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Med...
43. 4-1: What do COVID-19 ads intend to accomplish?
13 Nov 2022
Contributed by Lukas
Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVI...
43. 3-5: Thematic congruency in brand placements: Memory versus attitude.
16 Aug 2022
Contributed by Lukas
Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of C...
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?
16 Aug 2022
Contributed by Lukas
Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Resear...
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing
16 Aug 2022
Contributed by Lukas
Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Jo...
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals
16 Aug 2022
Contributed by Lukas
Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Jour...
43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products?
16 Aug 2022
Contributed by Lukas
Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current...
43. 2-7: Effects of disclosure, product placement, and ad–context congruence
04 May 2022
Contributed by Lukas
Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An...
43. 2-6: Emotional congruence of ad placement on YouTube
04 May 2022
Contributed by Lukas
Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understa...
43. 2-5: How can we minimize visual stereotypes in ads?
04 May 2022
Contributed by Lukas
Qiang (Tony) Yan & Michael R. Hyman (2022) How Can We Minimize Visual Stereotypes in Ads? Journal of Current Issues & Research in Advertising...
43. 2-4: Saudi women take the wheel
04 May 2022
Contributed by Lukas
Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Med...
43. 2-3: Understanding the value of street art for artists, consumers, and brands
04 May 2022
Contributed by Lukas
Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Bra...
43. 2-2: Using photovoice research for advertising theory
04 May 2022
Contributed by Lukas
Shelly Rodgers & Evgeniia Belobrovkina (2022) Using Photovoice Research for Advertising Theory, Journal of Current Issues & Research in Advert...