We've all seen the images — garbage patches twice the size of Texas accumulating in the Pacific Ocean. Yet nothing was being done, despite billions of dollars a year spent on environmental lawyers and bureaucrats. That is until a young engineer from Holland set out to do what bureaucrats couldn't — clean up the Great Pacific Garbage Patch and stem the flow of plastic into the oceans. Boyan Slat is the Founder and CEO of The Ocean Cleanup, the most effective organization ever built to rid the oceans of pollution. They're already cleaning up an average of 750kg of trash each hour this year, and Boyan estimates their latest technology will eliminate the Great Pacific Garbage Patch within 10 years! Moreover, Boyan and his team have also identified the top polluting rivers in the world and are building interceptors to prevent pollution from reaching the seas in the first place — all for a tiny fraction of other environmental spend. But it hasn't been easy. Boyan explains how they overcame numerous engineering challenges, as well as intense criticism and cynicism from media and activists hoping they would fail. Boyan's inspiring journey reflects the power of an innovation mindset, and the ability of a small group of highly-motivated builders to achieve what an entire class of experts and bureaucrats couldn't. I'm a supporter of Boyan's work and hope you'll consider supporting him as well. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.joelonsdale.com

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