Nir Eyal is a master of habit change, and has actually inspired the Sunnyside product through and through. The habit loops that you’re forming by using Sunnyside are tied directly to the work that Nir has done. In fact, we’re proud to call Nir an investor and advisor to Sunnyside.In this conversation, Nir discusses his inspiration for writing books on psychology, technology, and business, particularly focusing on the intersection of behavior and product design.He shares his personal experience with addiction and the role of pain in driving addictive behaviors. Nir emphasizes the importance of understanding discomfort and developing skills to cope with it, rather than relying on labels or external factors.He also discusses the concept of mindful drinking and the importance of aligning actions with personal values and intentions. In this conversation, Nir Eyal discusses his personal experience managing alcohol consumption during COVID-19 and the importance of authenticity and values in making decisions. He also highlights the role of technology, specifically the Sunnyside app, in changing unhealthy habits.The Hook Model is introduced as a framework for habit formation, and the importance of community support is emphasized. The conversation concludes with a discussion on measuring success and engagement, as well as Nir’s future projects and ventures.Want to cut on your drinking with no pressure to quit? Start a free 15-day trial of Sunnyside at https://www.sunnyside.co.

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“What did the council decide on item 42?” — answered with the speaker and the moment.