A 'choose your own adventure' treat: Frozen yogurt is making a comeback
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Why is frozen yogurt making a comeback and why does Gen Z love it?
Time now for our daily tech and business report. Remember the pinkberry craze? Frozen yogurt is having a moment again as Gen Z lines up to pay for fro-yo bowls with fancy fixins. To learn more about this surging trend, we turn now to the KCBS Ring Central Newsline to speak with Bloomberg's Rene Ramos. Harris, thank you so much for being with us this afternoon. Thank you for having me on. Yeah, absolutely. What is the draw to frozen yogurt over ice cream or lattes or acai bowls?
I think I think what's really pulling people in is the design aspect of it. The fact that you walk into one of these stores, you can get Oreo crumbs, lychee, strawberry, bananas.
How does the customizable “choose‑your‑own‑adventure” experience attract young shoppers?
It's it's so customizable for them um and that and it's turned more into a hangout spot that there's all these tables that you can go and sit at and kind of enjoy yourself it's not so much a grab-and-go situation anymore
i'm so happy to hear that because it's good for people to be social and it seems like gen z isn't drinking so this is good they go to the yogurt place and they socialize
Exactly. Exactly. And and when they're looking at these toppings, there's such a diversity. There's sometimes like the healthier options of, you know, more fruit related things, but they also can snack. It's really choose your own adventure.
And Gen Z seems to be willing to drop a pretty penny on these bowls. What makes the price seem to be worth it? they don't seem to mind to spend on
a little treat.
Why are Gen Z customers willing to pay a premium for frozen‑yogurt bowls?
I think, especially with the drawback from spending on drinking, there's this disposable income. And if you can use that income to not only spend time with your friends, but, you know, have this sort of afternoon-ish snack that could fall into a you know, drinks after work, but instead it's, you know, fro-yo together in the early evening. It's really like a swap out for them. And it doesn't feel like an additional charge if they're cutting out something too.
How does this new habit tie into Gen Z's other emerging consumer habits?
I think you could see it most converge in the general fitness trend as well. One of the shops that I spoke to in Greenwich, for example, were talking about how they're on a block with many yoga studios and gyms and that very often after a workout, people want to come in and they want to have something where A lot of these frozen yogurt places have Greek yogurt as their base anyway. And so, yeah, it's a little bit of a dessert, but it's kind of like not so much cheating or it doesn't feel like it because you're still getting a bit of a Greek yogurt, a bit of your protein, but also getting, you know, toppings that you love.
How does the frozen‑yogurt trend connect with Gen Z’s fitness and health habits?
Sounds good. A healthier option. One Manhattan frozen yogurt company has gotten the attention of Starbucks CEO. Can you tell us more about that?
Yes, that is Mimi's from 25-year-old co-founder Amber Lynn's. And with that, Schultz advises the company and really sees a lot of similarities in how he built Starbucks, in that you're taking this food and treat, take a coffee or fro-yo, and you're sort of trying to elevate it. You're trying to get people to not only spend money on it, but think that they're getting a premium and being able to get a premium on it together. It helps make the price worth it. It helps sell people on it.
What’s the story behind the Manhattan fro‑yo brand that caught Starbucks CEO’s attention?
So this would have been a fun story to write. I imagine. Did you, did you sample a lot and did you end up liking something or, or trying something that you hadn't tried before?
I sampled a ton. I went to, I went to a bunch of shops. I think my favorite, cause my favorites like oatmeal raisin cookie. So I had like pro yo with oatmeal raisin, but there was a lot of really good ones. There's PB and J there's, uh, or I mean, I love cookies and cream too. So I did that.
Um,
Will the frozen‑yogurt craze lead to more franchise expansions and new shop openings?
There's lychee. I'd never done that before on yogurt. Yeah, it was really incredible.
Should we expect this to kind of take off as a franchise or more yogurt shops to open up given this trend?
I think you should. There's quite a few that have opened even their flagship stores in New York this year, like Micah or Mythos. And based on my conversations with some of these founders, it looks like they're trying to ensure that frozen yogurt is...
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Chapters
6 chapters
1
Why is frozen yogurt making a comeback and why does Gen Z love it?
0:00–0:43
2
How does the customizable “choose‑your‑own‑adventure” experience attract young shoppers?
0:43–1:31
3
Why are Gen Z customers willing to pay a premium for frozen‑yogurt bowls?
1:31–2:42
4
How does the frozen‑yogurt trend connect with Gen Z’s fitness and health habits?
2:42–3:29
5
What’s the story behind the Manhattan fro‑yo brand that caught Starbucks CEO’s attention?
3:29–3:57
6
Will the frozen‑yogurt craze lead to more franchise expansions and new shop openings?
3:57–4:52
Speakers
1 identifiedMore from KCBS Bloomberg Tech and Business Report
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