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What new child‑safety features did Apple announce at WWDC?
Time now for our tech and business report. Today, we are joined by Bloomberg's Nick Turner with more about some new child safety features unveiled at Apple's Worldwide Developers Conference on Monday. And Nick, what's included in this new suite of parental controls?
Yeah. So, of course, Apple already had some parental control or quite a few. This kind of adds to that. It makes it a little easier to control what your kid sees in terms of websites and also who they can contact. And also, if images are sent, inappropriate things through even through FaceTime, it can sort of block them in real time to keep kids safe.
And the system can allow for only age-appropriate media to be accessible? How does that technology work?
Yeah, well, I mean, I think that the parent is sort of controlling the process in terms of establishing, you know, how old the kid is and setting up an account for them. So it's maybe a little different than some of the other sort of outside age verification systems and things like that. But... But theoretically, you know, you set up an account for your kid and you set up the controls and then it just sort of works in terms of preventing the kid from seeing inappropriate stuff.
How does a parent manage these settings? Is it pretty easy? How does that work?
I mean, I haven't gone in and tried the new setting yet.
How do Apple’s new parental controls filter websites, contacts, and FaceTime images?
This is all pretty new. But I think, I mean, Apple's all market certainly trying to make things as easy as possible. And I think That is the goal here. So I mean, I imagine it's going to be, and some of the things are set by default. So I think it should be a fairly simple process.
And is there a reason that they're unveiling these now? Was there any pressure or is this consumer demand?
I think a little of both, but certainly there's been a steady drumbeat coming from a few directions on this. One is, you know, regulators around the world potentially saying, trying to rein in social media, especially make sure kids aren't using it below certain age thresholds and certainly below 13. And I think that Apple has heard that and is trying to make sure they comply in their own way. Obviously, you're not a social media company in traditional sense, but they are kind of a gatekeeper of sorts for a lot of these things.
And we understand that FaceTime will now blur the screen when it detects nudity. So does this mean that the phone is constantly spying and put that in quotes on users?
Well, I mean, Apple basically tries to do these things on the device itself, which is preventing, ideally, data from going out into the cloud and your personal information being exposed. And I think that is the goal here. I mean, personal privacy was a big theme of their big presentation this week. And I think that that's sort of the way hopefully this will work.
And these new child safety features, is this an app or does this come with a new operating system?
Well, yes. So this week they unveiled all their new operating systems that won't be available to consumers immediately, but they will be by this fall. And that includes ones for the iPhone, for the Mac, for the iPad, for the watch and so on. And so it was basically just a flurry of announcements about all the different things that are going to be available on these devices. on these operating systems.
Of everything that came out yesterday, was there something that struck you more than others?
I mean, certainly there weren't necessarily a ton of surprises because a lot of this information has sort of gotten out by now. But I think the new Siri, the new digital assistant, is really kind of the highlight of the show in terms of finally being able to have a conversation with Siri in a more natural way and making it a little bit more like a chatbot, like an open AI platform a chat GPT or a clod. So I think that's the big breakthrough here. We still obviously need to see how it works in real life. So that'll be the next thing.
In your opinion, is it good enough at this point to get a new phone?
Yeah, I mean, that's the big question, right?
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