Keep What You Earn
Episodes
How Kat Norton (Miss Excel) Started a 7-Figure Business Before Creating Funnels
07 May 2024
Contributed by Lukas
Today, we're chatting with Kat Norton, a.k.a. Miss Excel, on how she grew her Excel training empire to seven figures without the initial use of sales ...
The Little Things That Unlocked Growth in My Business and Life
06 May 2024
Contributed by Lukas
In today's episode, we're delving deep into the nuances of gratitude and how appreciating simple conveniences can propel us forward. I'll share person...
How Do I Avoid Payment Processing Fees?
03 May 2024
Contributed by Lukas
In today's episode, we're diving into a common frustration for business owners: Those pesky payment processing fees from platforms like Stripe, Square...
Should I Hire a Tax Strategist?
02 May 2024
Contributed by Lukas
In today's episode, we're diving into the realm of tax strategists. I'll be sorting out the hype from the truth and guiding you on whether you genuine...
Making Bookkeeping Simple and Affordable with Tony Wilson
01 May 2024
Contributed by Lukas
In this special episode, we have the pleasure of chatting with Tony Wilson, a CPA and CMA with a passion for simplifying bookkeeping for freelancers a...
How to Tell Your Financial Story with Tony Wilson
30 Apr 2024
Contributed by Lukas
In this episode, we'll explore why bookkeeping should be approached not as a complex mathematical puzzle but as a narrative of your business's financi...
CFO Q&A - Naming Your Business
29 Apr 2024
Contributed by Lukas
On today's episode, Shannon tackles why your name might not be the best choice for your company's identity. She'll share insights on the potential ris...
What Actually Happens If I Commingle Business and Personal Finances?
26 Apr 2024
Contributed by Lukas
In today's episode, we're diving into a topic that may make you a tad uncomfortable but hold the key to your business's financial health – separatin...
Why Should You Separate Your Business Money from Personal Finances?
25 Apr 2024
Contributed by Lukas
Today's episode is all about a fundamental business practice: separating your personal finances from your business accounts. We'll be exploring three ...
CFO Q&A: Should You Pay Off Loans with Extra Cash?
24 Apr 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon addresses a common question from a member of CFO on Demand: Should extra cash be used to pay off a smal...
Turn Your Business Into a Cash Flow Machine with Adam Lean
23 Apr 2024
Contributed by Lukas
In today's episode, we have Adam Lean joining us from the CFO Project, a pro at steering businesses toward peak cash flow and profit. Adam reveals the...
Do You Need Business Surgery or Business Vitamins?
22 Apr 2024
Contributed by Lukas
Today, we're diving deep into why waiting for a crisis to solve business problems is all too common, and how proactive, preventative measures can save...
What a Balance Sheet Actually Tells You
19 Apr 2024
Contributed by Lukas
In today's episode, we decode the balance sheet's mysteries and show you how this tool can guide your business decisions. You'll learn to check solven...
Breaking Down CFO On Demand
18 Apr 2024
Contributed by Lukas
In this episode, Shannon breaks down the common challenges that entrepreneurs face when seeking financial help as their businesses grow. She addresses...
How Can You Shake Off Business Boredom and Thrive?
17 Apr 2024
Contributed by Lukas
Today, Shannon delves into the topic of business boredom. She addresses the common struggle of feeling bored with a successful business and offers ins...
How Childhood Financial Education is Changing Lives with Jeremy Race
16 Apr 2024
Contributed by Lukas
Today we have the honor of chatting with Jeremy Race, president and CEO of Junior Achievement of Southwest New England. Together, we'll delve into the...
How to Read Your Tax Return
15 Apr 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon delves into the topic of how to read your tax return. She emphasizes the importance of understanding an...
What to Do if You're Behind on Doing Your Taxes
12 Apr 2024
Contributed by Lukas
In this episode, Shannon discusses what to do if you're behind on doing your taxes. As the tax deadline approaches, Shannon provides a detailed bluepr...
Is Productivity the Same as Profitability?
11 Apr 2024
Contributed by Lukas
In this episode, Shannon discusses the mindset shift from valuing productivity to prioritizing profitability in entrepreneurship. She shares personal ...
Building an Aesthetic-Driven Brand with Tori Kruse
10 Apr 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon continues her conversation with Tori Kruse, a personal stylist and founder of a mindset and confidence ...
Investing in Brand Presence with Tori Kruse
09 Apr 2024
Contributed by Lukas
Today, Shannon interviews Tori Kruse, founder and CEO of Tori Kruse Enterprises. Tori shares her expertise in helping female speakers and leaders alig...
Who Do I Ask?
08 Apr 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon discusses the common dilemma faced by business owners of not knowing who to ask for important business ...
S Corp Salary Explained Like a 3rd Grader
05 Apr 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon breaks down the complex topic of S Corp salary in a way that's easy for anyone to understand. She expla...
How Can Three Simple Steps Ease Tax Season Anxiety?
04 Apr 2024
Contributed by Lukas
Today, Shannon shares three simple steps to ease tax season anxiety. She emphasizes the importance of proactive bookkeeping and offers practical tips ...
What to Expect as a Franchisee with Liz Leonard
03 Apr 2024
Contributed by Lukas
In this episode of "Keep What You Earn," Shannon continues her insightful conversation with franchise expert Liz Leonard on the intricacies of being a...
Is a Franchise Right for You? with Liz Leonard
02 Apr 2024
Contributed by Lukas
In this episode, Shannon dives into the world of franchise businesses with expert Liz Leonard. They explore the lesser-known side of franchising, beyo...
3 Voices You Need to Silence to Succeed
01 Apr 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon delves into the internal voices that entrepreneurs must silence in order to succeed. She identifies thr...
CFO Q&A - Tax Estimates
29 Mar 2024
Contributed by Lukas
In this episode, Shannon dives into the complex world of tax estimates and how they apply to entrepreneurs. Addressing a question from CFO On Demand, ...
Investing in Businesses - What You Need to Know
28 Mar 2024
Contributed by Lukas
In this episode, Shannon shares her insights on what to consider when investing in businesses. She breaks down the essential questions to ask and fact...
Cross-Generation Communication in Your Business with Lindsey Pollak
27 Mar 2024
Contributed by Lukas
Today, Shannon is into the second part of her enriching conversation with Lindsey Pollak, a renowned career and workplace expert. Shannon and Lindsey ...
Appreciating and Working with Other Generations with Lindsey Pollak
26 Mar 2024
Contributed by Lukas
In today's episode, Shannon dives into the intriguing world of generational differences with guest Lindsey Pollak, a renowned career and workplace exp...
What to Track in Your Books
25 Mar 2024
Contributed by Lukas
Today, Shannon dives into the often overlooked aspect of bookkeeping - the customization and organization of accounts in QuickBooks Online. She shares...
Stop Trying to Scale Everything
22 Mar 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon explores the misconception of scaling in business. Providing insights into differentiating between grow...
Compensation Plans - Commission or Flat Rate?
21 Mar 2024
Contributed by Lukas
In this episode, Shannon delves into the complexities of compensation planning, particularly exploring the dilemma of choosing between commission-base...
Mastering Facebook Ads and Paid Content with Peter Vander Wall
20 Mar 2024
Contributed by Lukas
Today, Shannon continues her discussion with guest Peter Vander Wall about the intricacies of paid content, specifically focusing on Facebook ads. Sha...
Proven Methods for Organic Content with Peter Vander Wall
19 Mar 2024
Contributed by Lukas
In this episode, we dive into the world of organic content and how to make it work for your professional services firm. Our guest, Peter Vander Wall, ...
What's the Best Way to Pour Money Into Your Business?
18 Mar 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon tackles an important question for business owners: how to put more money into your business. She breaks...
Building a Business with Exit Strategy in Mind
15 Mar 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon discusses the importance of building a business with an exit strategy in mind, even if selling the busi...
Introducing Money to Kids: Where Do You Start?
14 Mar 2024
Contributed by Lukas
In this episode, discover how to empower your children with valuable money lessons, even if you're not a financial expert yourself. By actively involv...
What to Look for in a Bookkeeper with Misa Bacon
13 Mar 2024
Contributed by Lukas
In this episode, Shannon continues the conversation with bookkeeping expert Misa Bacon. They dive into what to expect from a bookkeeper, how to vet th...
Simple Ways to Track Your Books with Misa Bacon
12 Mar 2024
Contributed by Lukas
In this episode, Shannon welcomes Misa Bacon, founder of Perfectly Kept Books, to discuss the misunderstood world of bookkeeping. Misa shares her pass...
Are Quarterly Taxes Necessary For You?
11 Mar 2024
Contributed by Lukas
On this episode of Keep What You Earn, Shannon gets into the topic of quarterly estimated taxes. Advocating for a nontraditional approach, she emphasi...
Is Hiring Your Family the Right Thing to Do?
08 Mar 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon gets into a topic that many entrepreneurs grapple with: the decision of whether to hire family members ...
Mastering Recruitment: Marketing Strategies with Shannon
07 Mar 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon shares her insights on mastering recruitment and marketing strategies. She discusses the value of being...
What We Left Behind in Corporate Career Life with Amanda Adams
06 Mar 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon continues her conversation with guest Amanda Adams about their experiences in corporate careers and how...
Challenges of Succeeding in Corporate and Accounting with Amanda Adams
05 Mar 2024
Contributed by Lukas
Today we're joined by Amanda Adams, a fellow CPA and business owner who's here to share her journey and the trials we face in the corporate accounting...
The Power of Diverse Mastermind Groups for Comprehensive Growth
04 Mar 2024
Contributed by Lukas
In this episode of "Keep What You Earn," Shannon delves into the concept of mastermind groups and their potential impact on business growth. She break...
Exploring Alternatives to Capital Fundraising for Your Business
01 Mar 2024
Contributed by Lukas
On this episode of Keep What You Earn, Shannon addresses the common struggle of business owners facing cash flow crunches. Rather than immediately tur...
Creating an Outstanding Customer Service Experience
29 Feb 2024
Contributed by Lukas
Today, Shannon delves into the essential strategies for creating an outstanding customer service experience. She emphasizes the importance of balancin...
How to Implement Chat Funnels for Instagram with Natasha Willis
28 Feb 2024
Contributed by Lukas
In this episode of Keep What You Earn, host Shannon Weinstein continues her fascinating conversation with Natasha Willis, co-founder of School of Bots...
Why to Use Chat Funnels in Your Social Strategy with Natasha Willis
27 Feb 2024
Contributed by Lukas
In this episode of "Keep What You Earn," we delve into the fascinating world of chat funnels with Natasha Willis, the co-founder and COO of School of ...
Blue Oceans are All Around Us
26 Feb 2024
Contributed by Lukas
Shannon explores the concept of blue ocean strategy as she shares her experience of living in Costa Rica and the unique business opportunities she has...
Best Practices to Collect Cash from Customers Faster
23 Feb 2024
Contributed by Lukas
In this episode of "Keep What You Earn," Shannon discusses the often overlooked aspect of business - collecting cash from customers. She shares the im...
Tax Implications of Digital Product Sales
22 Feb 2024
Contributed by Lukas
Shannon delves into the complex world of tax implications for digital product sales. As online businesses have flourished, offering digital products h...
Managing $1B in Multifamily Transactions, Motherhood and Building an Unshakeable Mindset with Veena Jetti
21 Feb 2024
Contributed by Lukas
In this special episode of Keep What You Earn, we continue our conversation with Veena Jetti, a powerhouse in multifamily real estate transactions, an...
How Getting in the Right Rooms Gets You the Biggest Advantage with Veena Jetti
20 Feb 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon chats with Veena Jetti, a successful multifamily real estate investor and founding partner of Vive Fund...
Why Is It Hard to Find a Good Tax Pro?
19 Feb 2024
Contributed by Lukas
Today Shannon delves into the challenges of finding the right tax professional for your business. With a focus on the common pitfalls of working with ...
Never Let Your Scarcity Show
16 Feb 2024
Contributed by Lukas
Today, Shannon shares a personal experience of facing tough financial times as an entrepreneur and the importance of maintaining an abundance mindset ...
Pricing Blunders That Could Cost You Thousands
15 Feb 2024
Contributed by Lukas
Articulating your offerings precisely can transform the trajectory of your business. It serves a dual purpose: it enlightens your existing customers a...
Organic Social Media Growth Tips with Jess Glazer DeRose
14 Feb 2024
Contributed by Lukas
Back today, we have the incredible Jess Glazer DeRose joining us to unlock the secrets of organic social media growth. We'll delve into the critica...
Is Group Coaching Still a Viable Business? with Jess Glazer DeRose
13 Feb 2024
Contributed by Lukas
On today's episode of Keep What You Earn, we dive into the dynamics of group coaching as a viable business model with guest expert Jess Glazer de Rose...
The Best Places to Look to Find Cost Savings
12 Feb 2024
Contributed by Lukas
In this episode, Shannon dives into the critical topic of finding cost savings in your business. She provides a framework for identifying where to cut...
The Steps to Selling a Business
09 Feb 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon dives into the essential steps of selling a business. Offering valuable insights from her own experienc...
How to Break Free from the Corporate 9 to 5
08 Feb 2024
Contributed by Lukas
Stepping away from a corporate career often comes with its fair share of stress. I've been there myself, wrestling with the decision to leave my own c...
Roth vs. Traditional - Which is Better? with Sean Mullaney
07 Feb 2024
Contributed by Lukas
Welcome back to Keep What You Earn! In this episode, Shannon continues her conversation with financial planner Sean Mullaney, as they delve into the s...
Understanding Retirement Account Options with Sean Mullaney
06 Feb 2024
Contributed by Lukas
Welcome back to Keep What You Earn! In this episode, Shannon continues her conversation with financial planner Sean Mullaney, as they delve into the s...
What Is CFO On Demand?
05 Feb 2024
Contributed by Lukas
In this episode, Shannon introduces the new service, CFO on Demand. She addresses the common problem of financial help being inaccessible for many bus...
Stop Shrinking Yourself in the Name of Saving
02 Feb 2024
Contributed by Lukas
On today's episode, Shannon delves into the mindset of tax savings and wealth building for entrepreneurs. Shannon discusses the importance of prioriti...
Determining the Appropriate Salary for an S Corp Owner
01 Feb 2024
Contributed by Lukas
Navigating S Corp compliance can be tricky, especially when it comes to determining the right salary. The IRS mandates a reasonable salary, yet the sp...
How to Use LinkedIn Strategically in Your Business with Cassandra Thompson
31 Jan 2024
Contributed by Lukas
Today we're delving into the secrets behind effective LinkedIn use—from engaging content creation to strategic commenting and multi-dimensional post...
LinkedIn Profile Must-haves with Cassandra Thompson
30 Jan 2024
Contributed by Lukas
On this episode of Keep What You Earn, we dive into the world of LinkedIn with expert Cassandra Thompson. Host Shannon and Cassandra explore the must-...
How My Dad's Advice Shaped My Career and Business Success
29 Jan 2024
Contributed by Lukas
In today's soul-stirring episode, we take a personal turn as I recount the influential role my father played in guiding me toward a path in accounting...
Taking Money Out of Your Business
26 Jan 2024
Contributed by Lukas
In this episode, we dive into the topic of taking money out of your business. Shannon breaks down the complexities of taking money out of different ty...
Best Ways to Negotiate Business Deals
25 Jan 2024
Contributed by Lukas
Today, we're immersing ourselves in the realm of business negotiation. Begin with meticulous research and preparation, understanding your counterpart'...
Leaving Your Business as a Legacy with Guillermo Salazar
24 Jan 2024
Contributed by Lukas
On this episode, Shannon and guest Guillermo Salazar delve into the complexities of passing on a family business to the next generation. They explore ...
Managing the Dynamics of a Family Business with Guillermo Salazar
23 Jan 2024
Contributed by Lukas
In today's episode, we're getting into the intricacies of managing and navigating family businesses with special guest Guillermo Salazar. Guillermo, a...
How to Empower Your Sales Team with Jason Weinstein
22 Jan 2024
Contributed by Lukas
Join Shannon and her husband, Jason, from the car on a trip visiting family as they chat about business and Jason shares some wisdom from his years of...
3 Things You Need to Know Before Buying a Business
19 Jan 2024
Contributed by Lukas
In this episode, Shannon breaks down the essential factors to consider before acquiring a business. She emphasizes the importance of evaluating the pe...
Reviving Business Boredom
18 Jan 2024
Contributed by Lukas
Is your business lacking excitement? Occasionally, you might find yourself back in the grind, dreading Mondays as if you're just working a job. It's n...
Tools to Unlock 10X Growth in Your Business with Jim Emerich
17 Jan 2024
Contributed by Lukas
Today we are sitting down with the incredibly knowledgeable Jim Emerich, founder of Backbone CFO. From accidental guru to virtual financial maestro, J...
Secrets to Find a Stellar CFO with Jim Emerich
16 Jan 2024
Contributed by Lukas
In this episode of "Keep What You Earn," Shannon is joined by Jim Emerich, CEO of Backbone CFO, as they delve into the secrets to finding a stellar CF...
How to Build Trust with Your Customers
15 Jan 2024
Contributed by Lukas
In this episode of Keep What You Earn, Shannon dives into the crucial elements of building trust with your customers. She breaks down the commonly kno...
3 Reasons to Separate Your Business Money from Personal
12 Jan 2024
Contributed by Lukas
In this episode, Shannon delves into the crucial topic of separating business and personal finances. With her expert insight, she explores three concr...
Investing in Your Image with Tannya Bernadette
11 Jan 2024
Contributed by Lukas
Prepare to journey through the world of fashion psychology, as we discuss the challenge of standing out and the empowerment in fashion individuality. ...
Everything You Need to Know About Sending and Receiving 1099s
10 Jan 2024
Contributed by Lukas
Welcome to episode 470 of Keep What You Earn, the podcast where we break down complex financial concepts for entrepreneurs. In this episode, Shannon s...
Why Sales is a Wealth-building Tool with Ro Shah
09 Jan 2024
Contributed by Lukas
In today's can't-miss episode, we've got an exceptional conversation lined up with our esteemed guest, Ro Shah. Today, we're unlocking the secrets of ...
Maximizing Finances: Tax & Accounting Synergy
08 Jan 2024
Contributed by Lukas
Today, Shannon discusses the importance of having a strong collaboration between tax and accounting professionals in order to maximize finances. She e...
How to Play in the Gray When it Comes to Your Taxes
05 Jan 2024
Contributed by Lukas
Today I'll be diving into the world of playing in the gray areas of tax codes. I'll be sharing some valuable insights on how to navigate potential gra...
Integrating AI Into Your Team and Processes with Mike Abramowitz
04 Jan 2024
Contributed by Lukas
Today, we're diving in with the innovative Mike Abramowitz. Prepare to be inspired as Mike walks us through his own transformation, embracing AI fo...
Minimizing Tax Season Anxiety with Three Simple Steps
03 Jan 2024
Contributed by Lukas
Navigating tax season may not be the highlight of your year, but fear not! In this episode, I unveil three invaluable tips that can transform this mun...
Keeping Your Customers to Drive Growth with Ali Cudby
02 Jan 2024
Contributed by Lukas
Join us as Ali illuminates the essential strategies for keeping your customers loyal and driving business growth. Discover why nurturing customer rela...
How to Set a Pattern of Success for 2024
01 Jan 2024
Contributed by Lukas
Hey there, on today's episode of Keep What You Earn, I'm excited to unpack how to set up for a successful 2024. I'll be diving into four key strategie...
How to Stop Feeling Unprepared For Tax Time
29 Dec 2023
Contributed by Lukas
Today I'm diving into the crucial steps entrepreneurs can take to eliminate tax season stress. As a CPA and business owner, I'm sharing practical tips...
How to Use HSAs to Save on Taxes with Austin Preece
28 Dec 2023
Contributed by Lukas
Welcome to another exciting episode of Keep What You Earn! Today, I am bringing you all the insider insights into Health Savings Accounts (HSAs) and h...
Why Just Bumping Up Prices Doesn't Cut It
27 Dec 2023
Contributed by Lukas
Ever been told you should charge more? Yeah, we all have! The pressure to hike up prices for better revenue is real. But guess what? It's not always ...
2023 in Reflection
26 Dec 2023
Contributed by Lukas
Today we're taking a look back at 2023, and setting the stage for 2024. I'm reflecting on the milestones and challenges of the past year, giving a sho...
How to Create More Accurate Forecasts
22 Dec 2023
Contributed by Lukas
In this episode I dive into the world of forecasting, outlining the differences between cash flow forecasts, budgets, and projections. I'm sharing val...
Why Financial Independence Seems Impossible for Women But Isn't with Millen Livis
21 Dec 2023
Contributed by Lukas
In this empowering episode, I am joined by the remarkable Millen Livis, a holistic financial independence mentor with an inspiring story of overcomin...
Shannon's Content Efficiency Hacks - Interview on Amanda McKinney's Show
20 Dec 2023
Contributed by Lukas
Joining me in this episode is Amanda McKinney, a distinguished thought leader and coach specializing in Accidental Entrepreneurship. Amanda is the br...
How to Have a Successful Podcast
19 Dec 2023
Contributed by Lukas
In this introspective installment, I take you on a profound journey through my path of self-discovery, grappling with imposter syndrome, and unveiling...