Keep What You Earn

The Best Hiring Skill You Need

18 Dec 2023

Contributed by Lukas

In today's episode, we discuss the essential skill of marketing in recruiting. Shannon shares her experiences with successful hiring strategies, empha...

Unlocking Business Success: Mastering the Art of the Accountable Plan

15 Dec 2023

Contributed by Lukas

In the realm of business, entrepreneurs often utilize personal assets for professional purposes, often missing out on potential tax advantages. While ...

4 Steps to Start Your Investing Journey with Tess Waresmith

14 Dec 2023

Contributed by Lukas

Today, Tess will share her extraordinary journey from an $80,000 investment loss to a seven-figure net worth—all by the age of 35. She's here to dis...

Navigating Networking When You're Not a Fan of Events

13 Dec 2023

Contributed by Lukas

Are networking events causing you some apprehension? You're not the only one. I've experienced the same sentiments numerous times in my professional j...

Fire Yourself to Find Success with Laura Casselman

12 Dec 2023

Contributed by Lukas

Welcome back to "Keep What You Earn," the podcast designed to help entrepreneurs like you scale your business, maximize your profits, and create wealt...

What Latin Music Can Teach You About Business

11 Dec 2023

Contributed by Lukas

In today's episode, we dive into the world of Latin music and reveal a surprising lesson that entrepreneurs can learn from it. Drawing from my love of...

How Publishing a Book Affects Your Taxes

08 Dec 2023

Contributed by Lukas

Today we have an exciting topic to delve into. In this episode, we will be exploring the intriguing question of how authors should treat the costs ass...

The Four Elements of a Strong Financial Plan with Travis Gatzemeier

07 Dec 2023

Contributed by Lukas

We introduce an insightful conversation with Travis Gatzemeier, a certified financial planner who guides entrepreneurs and equity compensated professi...

Unlocking the Secrets of My SOPs

06 Dec 2023

Contributed by Lukas

I've faced scrutiny for my inclination towards utmost transparency in detailing my methods and procedures—a departure from the conventional percepti...

Hiring the Right Pro (Interview on She Leads First Podcast)

05 Dec 2023

Contributed by Lukas

One thing I have noticed in the last year working with business owners at varying stages is that everyone seems super unclear on who they should hire ...

The Truth Behind TikTok Tax Strategies

04 Dec 2023

Contributed by Lukas

If you've ever seen tax tips on social media and thought "Is this legit", surprisingly, the answer is probably yes, but the information they share doe...

Supercharge Your Income Goals for Real Results

01 Dec 2023

Contributed by Lukas

For entrepreneurs, establishing revenue objectives is a standard procedure. Initially, our target is to meet expenses, and later, we incrementally inc...

Fraud Scheme Stories and Lessons with Bernadette Harris

30 Nov 2023

Contributed by Lukas

Welcome back to another episode of "Keep What You Earn"! Today on episode 442, we are delighted to have on board the amazing Bernadette Harris, a fore...

Why Building a Sellable Business Should Be Your Goal

29 Nov 2023

Contributed by Lukas

I advocate that all entrepreneurs should construct their businesses with the foresight that they might eventually consider selling them. I hold this v...

Leading Your Team Operations with Lia Garvin

28 Nov 2023

Contributed by Lukas

You can't scale your operations without a team and you can't build a team without solid practices around communication and culture. Today, we break do...

Shannon's Interview on Wealthy Way with Ryan Pineda

27 Nov 2023

Contributed by Lukas

In today's episode, we have a special treat for you as we dive into Shannon's recent interview with Ryan Pineda on the "Wealthy Way" podcast. Get read...

Why Raising Capital May Not Be The Answer

24 Nov 2023

Contributed by Lukas

Today, Shannon dives into the common issue many business owners face: cash flow crunch. Shannon addresses the urge to immediately seek investors and r...

Optimizing Networking with Mingle Founder Chelsea Laub

23 Nov 2023

Contributed by Lukas

I am thrilled to sit down with the dynamic entrepreneur and networking strategist, Chelsea Laub. Chelsea is the brain behind 'Mingle,' an innovative p...

Decoding the Messages in Your Numbers

22 Nov 2023

Contributed by Lukas

In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of...

Make a Lasting Impression as a Thought Leader with Phil Lashley

21 Nov 2023

Contributed by Lukas

Being an expert is one thing, but being able to effectively convey our ideas is another. Today on the show I welcome visual storyteller Phil Lashley t...

Don't Confuse Productivity with Profitability

20 Nov 2023

Contributed by Lukas

Today we're diving into a topic that many of us struggle with: confusing productivity with profitability. As former professionals, we were conditioned...

Boosting Your Income Without the Sales Hassle

17 Nov 2023

Contributed by Lukas

Are you facing challenges when it comes to the hunt for fresh customers? Numerous folks who are new to the world of business often find themselves gra...

The Hidden Power in Your Financial Reports with Sugey Piedra

16 Nov 2023

Contributed by Lukas

Today's conversation will focus on the importance of looking at your financial reports, such as the profit and loss (P&L) statement and income and exp...

Harness the Benefits of an Accountable Plan in Your Business

15 Nov 2023

Contributed by Lukas

Many entrepreneurs frequently employ their personal belongings for business purposes without fully capitalizing on the tax advantages that come with i...

Simple Ways to Wealth with Hilary Hendershott

14 Nov 2023

Contributed by Lukas

In today's episode, Shannon Weinstein sits down with Hilary Hendershott, founder of Hendershott Wealth Management, to discuss simple ways to achieve w...

Ditch Your Budgets and Try This Instead

13 Nov 2023

Contributed by Lukas

Today we're diving into the concept of Profit First and how it can transform the way you manage your business finances. We'll explore why budgets may ...

The Tax Impact of Selling Digital Products

10 Nov 2023

Contributed by Lukas

Today, we're diving into a topic that is becoming increasingly relevant in the world of entrepreneurship: the tax impact of selling digital products. ...

Real Estate Wealth: The Profit First Approach with David Richter

09 Nov 2023

Contributed by Lukas

Hey there, fellow entrepreneurs! We all know that when you work hard for your money, you should get to keep it. It's a fundamental principle in my bus...

What Qualifies as a Deduction

08 Nov 2023

Contributed by Lukas

In today's episode, we're delving into the realm of tax deductions tailored for entrepreneurs. For those steering their own business ship, discerning ...

Overcoming Imposter Syndrome with John Mollura

07 Nov 2023

Contributed by Lukas

Have you ever felt like you didn't deserve to be in the room or to receive the recognition you deserved? I think we all struggle with this, especially...

Why You Need More Than One Type of Mastermind

06 Nov 2023

Contributed by Lukas

Multiple masterminds?!? Yes - today we talk about the types of masterminds you should be looking for as a business owner and the various benefits and ...

Three Things to Get Done Before the Holidays

03 Nov 2023

Contributed by Lukas

The holidays creep up every year! We tend to get ambitious about what we can get done by the end of the year, so in this episode, Shannon breaks down ...

Turning Reading Into Results with Nick Hutchison

02 Nov 2023

Contributed by Lukas

We all have that bookshelf or audible library full of partially finished or unopened books, or those notebooks full of notes from the books we have re...

How to Know if a CFO Power Session is for You

01 Nov 2023

Contributed by Lukas

I've recently come to a realization that there was a gap in my range of product offerings. Some of my clients expressed a desire for CFO services, but...

How to Stand Out as a Leader with Claudine Pereira

31 Oct 2023

Contributed by Lukas

What makes a good leader? Is it about the influence they have, or the impact they make? Can a leader be a leader if they do not have a following? Thes...

Asset vs. Expense: What's The Difference?

30 Oct 2023

Contributed by Lukas

In this podcast episode, we delve into a rarely explored yet highly significant query, with the intention of offering business proprietors an all-enco...

How to Introduce Your Kids to Money

27 Oct 2023

Contributed by Lukas

You can teach your kids about money without being a master at it yourself. All you need to do is include them in the process and bring them along. In ...

Dildos are Deductions Too with Katherine Studley

26 Oct 2023

Contributed by Lukas

Today's guest takes "not your typical CPA" to the next level. Katherine is a powerhouse CPA who is on a mission to serve spicy businesses including ex...

How to Make Sure Your Pay Aligns with Your Business Structure

25 Oct 2023

Contributed by Lukas

I frequently receive a common question: "How should you compensate yourself as a business owner?" The answer to this question depends on the unique st...

Build Systems to Build Wealth with Justin Green

24 Oct 2023

Contributed by Lukas

You've probably heard tons of advice on how you can build wealth and are probably feeling overwhelmed with the amount of advice out there. As with mos...

Should You Hire Your Family?

23 Oct 2023

Contributed by Lukas

There are lots of good reasons to hire your family in your business, but you want to be proactive in managing any potential pitfalls that can impact n...

How to Deliver an Exceptional Customer Experience

20 Oct 2023

Contributed by Lukas

If you are struggling with delivering an exceptional customer experience and balancing processes and structure, this is for you. This episode serves a...

Are Online Courses Dead? With Jasmine Jonte

19 Oct 2023

Contributed by Lukas

Feel like online courses were soooo 2020? It can feel like you missed the boat on creating and launching a profitable digital course and you may be co...

Should You Be Paying Quarterly Tax Estimates?

18 Oct 2023

Contributed by Lukas

I hold an unconventional perspective on quarterly taxes - I'm not suggesting you avoid paying them altogether, but I'd like to shed light on an altern...

Overcoming Business Challenges for Spa Owners and Service Businesses with Emily Kendel

17 Oct 2023

Contributed by Lukas

Emily started her own medspa and after many lessons learned, now coaches other owners to avoid the mistakes she and her team learned as they built the...

3 Steps to Preventing Tax Season Stress

16 Oct 2023

Contributed by Lukas

Tax time is not the most exciting time, but you can make it stress-free if you implement the three tips I share in this episode. Spoiler - it's not al...

Tax Deadlines You Need to Know as a Small Business Owner

13 Oct 2023

Contributed by Lukas

We have a major tax deadline coming up on Monday, so today I am sharing the most important tax deadlines you should mark your calendar for as a busine...

Taxes for the Cannabis Industry with the Dope CPA Summer Thorn

12 Oct 2023

Contributed by Lukas

The Dope CPA is a firm founded by Summer Thorn after spending years working for the military and studying criminal justice. She decided to use her pas...

What is a W-9 and Who is Required to Have One

11 Oct 2023

Contributed by Lukas

Today, we're diving into a crucial facet of your business that warrants a fresh look, offering you the opportunity to streamline your operations and a...

QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton

10 Oct 2023

Contributed by Lukas

Small business owners are often intimidated by accounting software and hesitate to use it, even when they're paying the big bucks for it! In today's e...

How to Build a Sellable Business with Arthur Petropoulos

09 Oct 2023

Contributed by Lukas

Positioning your business to be sellable should always be the gal, even if you have no plans to sell. In today's episode we discuss what makes a busin...

The Power of a Tax and Accounting Combo Team

06 Oct 2023

Contributed by Lukas

Today on the show, we discuss the pros and cons of using a "one-stop shop" for your accounting and tax needs in your business and how to approach shop...

Delivering Effective Feedback to Coach Your Team with Chris Goodman

05 Oct 2023

Contributed by Lukas

Part of leading a team as a manager or founder is learning how to coach and deliver feedback. In today's episode, Chris Godman joins Shannon to discus...

Tax Deductions Associated with Events and Retreats

04 Oct 2023

Contributed by Lukas

In this episode, we unravel the intricacies of retreat and event expenses when it comes to tax deductions. With the rising popularity of retreats and ...

Understanding Prenups with Aaron Thomas

03 Oct 2023

Contributed by Lukas

As with most things in life, marriage is all about communication, understanding and setting the right expectations with your partner. One of the ways ...

How to Pour Money Into Your Business

02 Oct 2023

Contributed by Lukas

Have you ever wondered how to actually fund money into your business bank account? Wondered if you have to pay taxes when you put this money in? In to...

Tools for Team Accountability

29 Sep 2023

Contributed by Lukas

Accountability can sometimes be associated with micromanaging r discipline, but when done right can be a powerful tool go grow your team and your prof...

Don't Leave These Terms Out of Your Contracts

28 Sep 2023

Contributed by Lukas

Today, I am not giving any legal advice, but I do want to look out for you when it comes to the terms in your contracts that directly impact your mone...

Key Financial Metrics for Success in Product-Based Businesses

27 Sep 2023

Contributed by Lukas

Operating a product-based business involves unique challenges compared to a service-oriented business. There are often more intricate processes at pla...

Building Your Business by Becoming a Lifelong Learner with Jasmine Star

26 Sep 2023

Contributed by Lukas

Jasmine is the epitome of authenticity, sharing her truth through all stages and seasons of growing her businesses and dealing with the challenges the...

Business Boredom - Does it Need Fixing?

25 Sep 2023

Contributed by Lukas

Does your business bore you? At times, maybe you feel like you are back to working a job and dreading the Mondays. I hear even the most successful ent...

Why Simply Raising Prices Isn't Enough

22 Sep 2023

Contributed by Lukas

Have you heard that you're not charging enough?...Who hasn't?!? We are constantly encouraged, sometimes pressured, into raising our prices in order to...

Recognizing the Need for Change with Will Hill

21 Sep 2023

Contributed by Lukas

Change drives growth, but at the cost of comfort. Today, we dive into the ways to foster positive change in our business, company culture and life wit...

The Benefits of Creating a Sellable Business

20 Sep 2023

Contributed by Lukas

I hold the belief that every business owner should construct their business with the perspective that it may eventually be sold. This perspective isn'...

What a Fractional CFO Can Do For Your Business with Staci Millard

19 Sep 2023

Contributed by Lukas

I always love chatting with fellow fractional CFOs and today is no exception. I am joined by Staci Millard, a CFO from Canada who is a fellow entrepre...

How to Hold Your Accountant Accountable

18 Sep 2023

Contributed by Lukas

It may be hard to believe, but your accountant is human too. They may make mistakes or miscommunicate with you and it can lead to a significant financ...

Should I Hire Contractors or Employees?

15 Sep 2023

Contributed by Lukas

Ahh, the timeless dilemma: the choice between hiring employees or contractors for your business. In this engaging podcast episode, our expert delves d...

How to Use Cost Segregation for Real Estate Tax Savings with Sean Lichterman

14 Sep 2023

Contributed by Lukas

Get Ready to unlock the power of real estate investing and save big on taxes. The game-changer known as Cost Segregation is like equipping your commer...

Asset vs. Expense: Understanding the Difference

13 Sep 2023

Contributed by Lukas

Explore a vital question often overlooked: Assets vs. Expenses. Discover tax-saving strategies by distinguishing between them. Learn how categorizing ...

How AI is Changing Your Business's Present and Future with Jim Carter

12 Sep 2023

Contributed by Lukas

Have we even begun to grasp the potential of AI technology? I don't think so, but I also don't think we even know where to start. That's why I called ...

Become a Money Queen with Bridgette Boucha

11 Sep 2023

Contributed by Lukas

The subject of money conjures up a lot of emotions, including shame, insecurity, guilt, and stress. The good news is that it doesn't have to be that w...

Building Systems Based on Problems

08 Sep 2023

Contributed by Lukas

Drawing from my time at a big four firm, I introduce the "What Could Go Wrong" methodology, a pivotal lesson that's reshaped my business approach. In ...

What to Expect from Your Fractional CFO with Michael King

07 Sep 2023

Contributed by Lukas

You may have heard me refer to myself as a fractional CFO. But, what does that actually mean and what should a fractional CFO be doing? We tackle this...

Are Groceries Deductible?

06 Sep 2023

Contributed by Lukas

Ever pondered if those trips to the supermarket could be a business expense? Being an entrepreneur, I recognize the importance of good nutrition for p...

Building a Successful Continuity Plan with Julee Yokoyama

05 Sep 2023

Contributed by Lukas

I hope you're ready for an enlightening conversation about planning and organizing your business, especially when it comes to preparing for your futur...

3 Keys to a Successful Podcast

04 Sep 2023

Contributed by Lukas

In this deeply introspective episode, I share my journey of self-discovery, battling imposter syndrome, and unlocking the three pivotal keys to runnin...

Real Talk on Social Media Tax Advice

01 Sep 2023

Contributed by Lukas

Today's episode is a replay of my episode on The Money Bare Podcast. Below is the episode recap from Chloe.   We've all seen it-- tax advice on Insta...

How to Create a Social Enterprise with Dr. Rasheda L. Weaver

31 Aug 2023

Contributed by Lukas

We are diving into the heart of entrepreneurship — making a real impact. We're diving into the deep connection between business and community with D...

Building a Strong Company Culture with Caroline Pennington

30 Aug 2023

Contributed by Lukas

We are diving into the concept of company culture and its significance. Intentionally crafted actions play a pivotal role in building a company's cult...

Maximize Your Income with the Help of a CFO

29 Aug 2023

Contributed by Lukas

If you're not yet looking for a CFO but want to know what we do and what value we bring, I have an example to share with you that we use with our clie...

Building Your Money Machine with Mel Abraham

28 Aug 2023

Contributed by Lukas

Wealth creation is something that is attainable for everyone. With proper planning and a good strategy, anyone can set themselves up for a financially...

How to Recover from a Slow Launch

25 Aug 2023

Contributed by Lukas

How did your most recent launch unfold? Did it meet your anticipated success, or did it fall short of your expectations? If the latter is the case, ha...

Building and Launching a Stellar Digital Course with Amy Porterfield

24 Aug 2023

Contributed by Lukas

Most entrepreneurs leave their corporate jobs to pursue some aspect of freedom - be it financial independence, flexible schedules, or reduced obligati...

Take Advantage of an Accountable Plan in Your Business

23 Aug 2023

Contributed by Lukas

Business owners often use their personal items to conduct business and do not always take advantage of the associated tax benefits. Most people know a...

The Cure for Ineffective Meetings with Mamie Kanfer Stewart

22 Aug 2023

Contributed by Lukas

I speak for everyone when I say that no one enjoys wasting time on unproductive meetings. Joining me today is a true expert in the field, Mamie Kanfer...

Staying Motivated in Times of Stress

21 Aug 2023

Contributed by Lukas

Stress and burnout are something that none of us want to experience. Unfortunately for business owners, it can be challenging to avoid as you are ulti...

How to Build a Winning Affiliate Program

18 Aug 2023

Contributed by Lukas

A well-structured affiliate program offers a multitude of benefits for both businesses and affiliates alike. For businesses, it serves as a powerful m...

How to Outsmart Hackers with Seth James Nielson

17 Aug 2023

Contributed by Lukas

As technology advances and hackers, along with AI, become more sophisticated in their approaches, the significance of cybersecurity continues to grow....

Is There Such Thing as Too Much Transparency?

16 Aug 2023

Contributed by Lukas

Transparency online can be especially important as you are building your business. Not only does it show your followers that you are a human, have emo...

The Benefits of Business Continuity Planning with Jim Erben

15 Aug 2023

Contributed by Lukas

Planning for the future of our business is something that we all have probably considered, but often push off as unnecessary or unimportant. This may ...

Live Q&A Part 2: Tips for Onboarding with Your New Accountant

14 Aug 2023

Contributed by Lukas

This is Part 2 of our Q&A mini-series with Tobias, where we delve into the art of discovering and hiring the perfect accountant for your needs. In thi...

Live Q&A Part 1: How to Find and Hire a Great Accountant

11 Aug 2023

Contributed by Lukas

As someone who regularly receives numerous online inquiries and advice-seeking messages, I'm excited to share this unique conversation with you. Today...

Creating a Conscious Public Relations Strategy with Melissa Vela-Williamson

10 Aug 2023

Contributed by Lukas

Public relations (PR) plays a critical role in the success of any business, regardless of its size. The perception that the public holds about your bu...

This Pricing Mistake is Costing You Thousands

09 Aug 2023

Contributed by Lukas

Properly stating your offers can be a game-changer for your business. It not only informs your current clients about the services you provide and thos...

Building a Business Around Your Life's Mission with Andrew Anderson

08 Aug 2023

Contributed by Lukas

As entrepreneurs, we often encounter sticking points in our businesses and lives. Regardless of where this sticking point occurs, the underlying facto...

What is a CFO Power Session?

07 Aug 2023

Contributed by Lukas

I recently realized that I had a void in my product offerings after clients wanted CFO services but were not ready for a recurring CFO offering. This ...

The Two Best Ways to Gain Clarity on Your Next Steps

04 Aug 2023

Contributed by Lukas

I have a short, direct episode for you today. As an entrepreneur, being stuck can be infuriating and can lead to negative thoughts and the feeling of...

Profit First for Real Estate Investors with David Richter

03 Aug 2023

Contributed by Lukas

As an entrepreneur, you deserve to keep the money that you make. This is a core concept in my business but many other fractional CFOs and financial pr...

How to Maximize the Return on an Unpaid Opportunity

02 Aug 2023

Contributed by Lukas

Entrepreneurs are commonly asked to participate in events or promote products and in return receive "exposure". This tactic is commonly used in some i...

3 Steps to Hire Your Kids the RIGHT Way

01 Aug 2023

Contributed by Lukas

Social media often presents a skewed perspective, showcasing only the positive aspects of certain activities since it essentially functions as a form ...