Keep What You Earn
Episodes
How Much Cash Should I Have in the Bank?
24 Oct 2022
Contributed by Lukas
We often use cash as a financial thermostat that dictates how we feel about our business, but I don't want that to be the case for you as a business o...
Tax Deductions for Speakers and Authors
21 Oct 2022
Contributed by Lukas
Seeing more in-person events pop up recently has rekindled my energy to get back into speaking and doing live training. This has me thinking about all...
Taking Advantage of the Employee Retention Tax Credit with Kristen Engeron
20 Oct 2022
Contributed by Lukas
As an entrepreneur, it is exciting to meet someone with a similar mindset as me in business. This is especially true in the tax and accounting industr...
Stepping into a CEO Mindset
19 Oct 2022
Contributed by Lukas
As a CFO, one of my goals is to bring out the qualities in my clients that help them shine as CEOs. I've recently spent some time unpacking what it ta...
How To Minimize Taxes as a Real Estate Investor with Sheena Braulick
18 Oct 2022
Contributed by Lukas
Investing in cash flow assets is always a theme on this show, and one of the best ways to do that is to invest in real estate. There are many differen...
How to Create Recurring Revenue
17 Oct 2022
Contributed by Lukas
It feels like "recurring revenue" is a buzzword these days, right? Many accounts and CFOs will tell you that you need to increase recurring revenue. T...
How Tax Extensions Work
14 Oct 2022
Contributed by Lukas
Because the final tax deadline for 2021 is approaching, I am sending out a refresher episode to review the tax deadlines and what an extension really ...
How the Enneagram Can Help You Build a Business with Lindsey Lewis
13 Oct 2022
Contributed by Lukas
When it comes to entrepreneurship, there's more to it than just finances. There are multiple dimensions to your business and there are multiple reason...
KWYE On the Go: Tips for Developing and Managing a Team
12 Oct 2022
Contributed by Lukas
Jason and I are on a road trip and want to share another one of our conversations with you. We're talking about how our experiences in business school...
Tax and the City: Busting Myths with an Expert Roundtable
11 Oct 2022
Contributed by Lukas
One of my favorite parts of being an entrepreneur and running a small business is being able to choose who I surround myself with. It is refreshing to...
KWYE On the Go: Avoid This When Offering a Payment Plan
10 Oct 2022
Contributed by Lukas
While scrolling through Instagram, I noticed a lot of coaches using terminology that is not correct and could actually be damaging their business. In ...
Bulletproofing Your Business Part 5 - Understanding Tax Impact
07 Oct 2022
Contributed by Lukas
Throughout this series, we have been layering processes on top of one another to bulletproof your business. We began with setting your business up for...
Bulletproofing Your Business Part 4 - Bookkeeping Hacks
06 Oct 2022
Contributed by Lukas
I know it's not fun, sounds boring, and seems old fashion, but bookkeeping is probably the most important part of bulletproofing your business. Bookke...
Bulletproofing Your Business Part 3 - Strategizing Your Expenses
05 Oct 2022
Contributed by Lukas
One of the best ways to bulletproof your business from an audit is by being mindful of what the IRS looks for. In the last episode, we talked about th...
Bulletproofing Your Business Part 2 - Earning, Tracking and Claiming All of Your Income
04 Oct 2022
Contributed by Lukas
In the first episode of this series, we talked about how to reframe your identity as a business owner to adopt habits that your six-figure business ow...
Bulletproofing Your Business Part 1 - Setting Up Your Business for Success
03 Oct 2022
Contributed by Lukas
There has been a lot of fear lately about the IRS, audits, and enforcement. Most of this fear can be attributed to fear-mongering, but the truth is th...
Navigating a Big Investment
30 Sep 2022
Contributed by Lukas
It is equally the best and worst feeling in the world when you have an opportunity to make a massive investment in your business. You have butterflies...
The Power of Podcasting to Spread Your Message with Danny and Brianne Hoefelmann
29 Sep 2022
Contributed by Lukas
Obviously, I'm biased, but I believe podcasting is one of the best ways to get your message heard by more people out in the universe, especially if yo...
Lead Qualification: Assembling a Dream Client Roster
28 Sep 2022
Contributed by Lukas
If you're chasing the ability to work with everyone, you're not going to be able to effectively work with anyone at all. Your life will be too busy an...
Positioning Your Business to Sell with Jessica Fialkovich
27 Sep 2022
Contributed by Lukas
When people first start a business, all they worry about is ensuring it stays alive, grows, and is sustainable. They seldom think about what will happ...
Implementing Focus and Priority in Your Business
26 Sep 2022
Contributed by Lukas
You may be surprised to find out that many of our calls as CFOs for our clients consist of a lot of coaching around non-financial issues. We check in ...
How to Allocate Your Spending
23 Sep 2022
Contributed by Lukas
How do I prioritize my spending? How do I know where to allocate my money? What should I be doing first? I get these questions all the time, and many ...
Standing Out on Social with Kristina Bartold
22 Sep 2022
Contributed by Lukas
Change is always uncomfortable, but it can lead us to revisit our strategy and stay nimble so we can pivot when we need to. One thing I've noticed wit...
Questions to Ask an Accountant Before You Hire Them
21 Sep 2022
Contributed by Lukas
As a business owner, you have the choice to be intentional about who you let into your business inner circle. And when you are hiring someone who will...
Simplifying Taxes for Content Creators with Duke Alexander Moore
20 Sep 2022
Contributed by Lukas
We all know the subject of taxes is not always the most fun or positive thing to talk about. It can be challenging to absorb tax-related content when ...
From Investing Time to Investing Money
19 Sep 2022
Contributed by Lukas
As I was building my business, it was all about investing time, but eventually, I got to the point where I just couldn't do it anymore. I realized tha...
How to Charge a Premium Price
16 Sep 2022
Contributed by Lukas
If you are not charging a premium price and you want to, what's stopping you? If you have a self-imposed price limit, confidence is usually all you ne...
Hiring Employees vs. Contractors with Jackie Koch
15 Sep 2022
Contributed by Lukas
When you hire someone, it's like your business goes through a growth spurt. You take on a lot more responsibility in a very short amount of time, whic...
Do I Need Multiple Accountants?
14 Sep 2022
Contributed by Lukas
The thought of hiring an accountant can be intimidating, but I think it's underappreciated what they can do for you in the early stages of your busine...
Stretching Yourself and Owning Your Strengths with Kacia Ghetmiri
13 Sep 2022
Contributed by Lukas
In part one with Kacia Ghetmiri, we discussed how Kacia was able to build her podcast organically and shared insight into how to monetize a podcast. K...
How to Measure and Maximize Cash Flow
12 Sep 2022
Contributed by Lukas
Profitability is a good indicator of the sustainability of your business when it comes to generating its own cash. But one thing that often gets overl...
Growing and Monetizing a Podcast with Kacia Ghetmiri
09 Sep 2022
Contributed by Lukas
One of the best ways to get in touch with your audience and market your brand is to start a podcast. But there are so many important elements that are...
How to Handle Bad Clients Who Pay Good Money
08 Sep 2022
Contributed by Lukas
We have all experienced working with people who cause us to experience excess stress. This is often considered normal in corporate America. But as bus...
How to Monetize a Blog with Jannese Torres
07 Sep 2022
Contributed by Lukas
I think most of us associate blogs with dumping out our emotions and journaling on a website, but it's so much more than that. Blogging can be a reall...
How Am I Taxed? Part 3 - Multi-Member LLCs and Partnerships
06 Sep 2022
Contributed by Lukas
We're ending our three-part series on how you are taxed as a business owner with a discussion about multi-member LLCs and partnerships. Many people do...
How Am I Taxed? Part 2 - S Corps and C Corps
05 Sep 2022
Contributed by Lukas
This is part two of a three-part series on how you are taxed as a business owner. I'm going to cover S Corps and C Corps in this episode. These two en...
How Am I Taxed? Part 1 - Sole Proprietors and Single-Member LLCs
02 Sep 2022
Contributed by Lukas
Over the next three episodes, I'm going to answer the question I get asked most frequently, which is "how am I taxed as a business owner?" There could...
Defining Your Own Freedom and Success with Dulce Toscano
01 Sep 2022
Contributed by Lukas
Dulce Toscano is a Latina CEO, Online Business Coach, Speaker, and Full-Time World Traveler. Dulce helps freedom seekers pivot their hustle and ideas ...
How to Manage Costs
31 Aug 2022
Contributed by Lukas
Last week we took a deep dive into how to maximize your income. Now we're going to look into costs. There are some aspects of costs that are out of yo...
Protecting Your Business Legally with Andrea Sager - Part 2 (Trademarks)
30 Aug 2022
Contributed by Lukas
Andrea Sager is back for part two of a two-part series on protecting your business legally. We're covering another fundamental concept that you need t...
Protecting Your Business Legally with Andrea Sager - Part 1 (Contracts)
29 Aug 2022
Contributed by Lukas
My friend Andrea Sager is a small business attorney who worked for a big law firm but decided she would rather serve and invest in small business owne...
How to Maximize Income
26 Aug 2022
Contributed by Lukas
If you're not yet looking for a CFO but you want to know what we do and what value we bring, I have an example to run through with you. One aspect of ...
Taking Down the IRS Call Center Scam with Kristofor Healey
25 Aug 2022
Contributed by Lukas
Kristofor Healey is an author, podcaster, public speaker, and coach who recently released his first book, Indispensable: A Tactical Plan for the Moder...
The Biggest Challenges I See at Each Level of Business
24 Aug 2022
Contributed by Lukas
No matter where you are in your business journey, there's always something that will challenge you. And anytime you take action to uplevel your busine...
Take Your Online Course from Good to Great with Jasmine Jonte
23 Aug 2022
Contributed by Lukas
One of the biggest trends right now in the digital entrepreneurship environment is the push toward online education and knowledge sharing. So I'm real...
How to Deduct Your Vehicle (Part 2): Business Vehicles and Depreciation
22 Aug 2022
Contributed by Lukas
In the last episode, we covered how to deduct your personal vehicle if you're using it for business. So if you have a vehicle under your personal name...
How to Deduct Your Vehicle (Part 1): Deducting a Personal Vehicle for Business
19 Aug 2022
Contributed by Lukas
If you've been on Instagram lately, you've seen tax professionals and gurus spreading the news about vehicle deductions. This is a great example of a ...
How Data and Automation Help You Scale with Chris Hervochon, CPA CVA
18 Aug 2022
Contributed by Lukas
Automation, data collection, and data analysis are all key factors in creating efficiency and scalability for small businesses. This is important beca...
The IRS is Watching You on Instagram
17 Aug 2022
Contributed by Lukas
Something that I find interesting and that you may not realize is that the IRS has an Instagram account. They are active on Instagram and they have ac...
Avoiding and Preparing for an IRS Audit with Jessica Smith
16 Aug 2022
Contributed by Lukas
If you're like me, you probably grew up thinking that the IRS was this scary, terrifying thing you should be afraid of. But in reality, nothing could ...
What to Do When You Owe a Large Tax Bill with Jessica Smith
15 Aug 2022
Contributed by Lukas
Jessica Smith is a federally-licensed tax practitioner (Enrolled Agent) experienced in resolving tax problems for individuals and small businesses. Si...
Want to Start a Podcast? Here's What I Learned in My First Year
12 Aug 2022
Contributed by Lukas
Keep What You Earn has made it a whole year! We have been able to exceed our expectations in terms of goals for the show. So I want to say, from the b...
Tax Basics for E-commerce Businesses with Jarrod Souza
11 Aug 2022
Contributed by Lukas
A lot goes into starting, maintaining, and supporting a successful e-commerce business. That's why I am excited to share an expert with you who exclus...
Scaling Down: How Reduction and Elimination Unlock Growth
10 Aug 2022
Contributed by Lukas
Typically when you think about growing your business, you think about scaling up to be bigger, better, and faster. But I want to encourage you to thin...
Growing Your Business Without a Big Following with Lindsey Schwartz
09 Aug 2022
Contributed by Lukas
There is a lot of advice out there right now about recurring revenue, and I am one of the sources of it. When considering your options for recurring r...
Why I Tell Clients Not to Pay Tax Estimates
08 Aug 2022
Contributed by Lukas
I have a non-traditional belief about quarterly taxes that I share in this episode. I share how I feel about quarterly estimates and what I often reco...
Building a Sales Process with Jason Weinstein
05 Aug 2022
Contributed by Lukas
This is a really special episode because we are welcoming my husband, Jason, onto the show. Jason graduated with a degree in entrepreneurship, labo...
What Makes a Trip a Business Trip?
04 Aug 2022
Contributed by Lukas
People often ask me, "How can I turn my family vacation into a business trip?" Even if the trip is initially a personal trip, you can look for opportu...
Do I Need Multiple Businesses?
03 Aug 2022
Contributed by Lukas
One of the questions that came up in the community recently was about when multiple LLCs are needed. I cannot give legal advice on this question, but ...
Communication vs. Competence
02 Aug 2022
Contributed by Lukas
My entire generation learned throughout high school and college that if you work hard, you're really smart, and you get a college degree, then you wil...
How to Get the Most out of a Mastermind with R.T. Custer and Jim Carter
01 Aug 2022
Contributed by Lukas
R.T. Custer and Jim Carter have individually built 7-figure businesses and are extraordinarily successful entrepreneurs. We all met in the Fast Founda...
How to Deduct Your Clothing
29 Jul 2022
Contributed by Lukas
As an entrepreneur online, you may be in videos or photoshoots, and you may need to wear certain outfits to stay on brand. So you may wonder if you ca...
Standing Out as a Coach in 2022 with Emily Cincotta
28 Jul 2022
Contributed by Lukas
With all of the content on Instagram, it can feel overwhelming and be hard to stand out if you are an online coach. That's exactly why I wanted to tal...
How to Deduct Your Home Office
27 Jul 2022
Contributed by Lukas
We're in the middle of 2022 right now, and for many people, their office is wherever their laptop is. This means that almost everyone has a home offic...
Launching Your First Product with Kelly Kussman
26 Jul 2022
Contributed by Lukas
It's no secret that people are shifting more toward product-based businesses. As an accountant, I look at product-based businesses and see many comple...
Rent Your Home to Your Business Tax-free!
25 Jul 2022
Contributed by Lukas
Did you know that you can pay yourself rent from your business without claiming that rent as income? This is one of my favorite tax strategies that re...
How to Get Approved for a Mortgage as a Business Owner with Jose Tejada
22 Jul 2022
Contributed by Lukas
As a business owner, the mortgage lending process can be painful. You have to explain how you make your money and justify how you have great cash flow...
Clarity to Cash with Jennifer Jakobsen
21 Jul 2022
Contributed by Lukas
This is a very special episode because it is a crossover of both my podcast and the Clarity to Cash podcast, hosted by Jennifer Jakobsen. Jennifer is ...
Coaching Won't Solve Your Money Problem
20 Jul 2022
Contributed by Lukas
In my opinion, the marketing around coaching is getting a little extreme. I see coaches promoting their extraordinary results or their atypical and ex...
Tips to Communicate a Price Increase
19 Jul 2022
Contributed by Lukas
With inflation and supply chain issues, costs are on the rise. Because of this, a lot of business owners are finding it necessary to raise their price...
Crafting a Compelling Pitch with R.T. Custer
18 Jul 2022
Contributed by Lukas
R.T. Custer is a serial entrepreneur specializing in story-based marketing for consumer product companies. He started Vortic Watch Company with his fr...
How to Know if You Are Ready for an S Corp
15 Jul 2022
Contributed by Lukas
Many accountants and tax specialists boast about how the S corporation is a great solution to reduce self-employment taxes if you're making at least 4...
Building a Successful Freelancing Business with Lisa Cumes
14 Jul 2022
Contributed by Lukas
As a result of the pandemic and the quote-unquote Great Resignation, a lot of folks have decided to go online, to go independent, and to leave their f...
How to Deduct Business Gifts
13 Jul 2022
Contributed by Lukas
Let's talk about business gifts. I think this is something that most entrepreneurs right now could be overlooking in their business. I want to make su...
How to Pivot Your Business Powerfully with Sheila Bella
12 Jul 2022
Contributed by Lukas
"Do it scared, do it now, do it anyway." This is Sheila's motto and it fuels our conversation on this episode. We will discuss pivoting in your busine...
How to Deduct Business Meals
11 Jul 2022
Contributed by Lukas
How do you need to take certain business deductions and maximize them? I'll go through some of the nuances of deducting business meals and really focu...
Using Customer Insight to Build a Successful Brand with Aisha Marshall
08 Jul 2022
Contributed by Lukas
One of the goals of many entrepreneurs is to maximize and scale their revenue, right? In order to do that, one of the first things we need to do is un...
Tax Benefits of Coaches and Masterminds
07 Jul 2022
Contributed by Lukas
Hiring a coach, a mentor, or joining a mastermind is often considered a business strategy to seek out connection, community, and advice from experts. ...
Learning to Enjoy the Wealthbuilding Journey with Soledad Fernandez
06 Jul 2022
Contributed by Lukas
Hearing stories of wealth building and triumph can be really empowering for some people. It can also feel distant or unrelatable to some because often...
WTF is Tax Planning?
05 Jul 2022
Contributed by Lukas
Did you know that there is more than one tax season? That there is more to taxes than just tax filing season? Tax filing season is actually the boring...
Budgeting Basics with Cindy Zuniga-Sanchez
04 Jul 2022
Contributed by Lukas
When you hear the word budget, do you cringe a little bit? Like oh, that sounds like a diet, or restriction, and doesn't sounds fun at all. If so, you...
How to Price Your Services
30 Jun 2022
Contributed by Lukas
If you are a digital business owner, chances are you have received the advice to charge what you're worth. But what does that really mean and how do y...
Turning Your Data into Decisions with Nicholle Overkamp
28 Jun 2022
Contributed by Lukas
We've been conditioned ever since we were little kids that everything can be scored, measured, or graded, on some type of scale. And as business owner...
I Didn't Take a Salary as an S Corp Owner - Now What?
23 Jun 2022
Contributed by Lukas
Unfortunately, it is all too common for accountants to set up an S corporation for you because they know it will save you money. But then they don't...
Investing in Yourself Intentionally with Melissa Machat
21 Jun 2022
Contributed by Lukas
A lot of folks have adopted the mindset that when there is a gap in their business, the first thing they need to do is find a person to help them clos...
How Crypto is Changing How We Do Business Forever with Uch Anyanwu
16 Jun 2022
Contributed by Lukas
With any paradigm shift or change in the society that we live in, there's going to be resistance. One of our key instincts as humans is to resist chan...
Feeling Stuck at Your Income Level? Try This...
14 Jun 2022
Contributed by Lukas
As business owners, we're always chasing growth. It feels like no matter what we do, we're always hungry to get to that next level. And that's not nec...
What's Holding You Back from Your Dream Business with Jessica Burgio
09 Jun 2022
Contributed by Lukas
Sometimes as entrepreneurs the number one thing we actually need, whether or not we're asking for it, is a little tough love. We hire coaches but they...
Designing Your Team with Jackie Serviss
07 Jun 2022
Contributed by Lukas
The beauty of being an entrepreneur is that we don't have to follow a template when hiring. We don't have to follow a specific rubric. But the people ...
How are CFO Services Different from Accounting?
02 Jun 2022
Contributed by Lukas
Accountants and CFOs are not the same thing and a CFO is not just a fancy word for accountant. But what are the differences between a CFO and an accou...
When You Think Money Isn't Meant for You with Natalia Benson
31 May 2022
Contributed by Lukas
Have you ever felt like an outsider when it comes to money? Like it seems you missed a memo somewhere or you somehow skipped something you were sup...
How Can I Deduct My Gym Membership?
26 May 2022
Contributed by Lukas
We all know that our performance as business owners and our general attitude and demeanor can be highly dependent on our physical and mental health. W...
NFTs for Newbies with Lisa Seery
24 May 2022
Contributed by Lukas
These days you cannot scroll social media, watch the news, or talk to your friends without someone bringing up the subject of NFTs or crypto. While so...
Five Bank Accounts You Need for Your Business
19 May 2022
Contributed by Lukas
When you first start a business, it can be intimidating to think, Oh God, I need to have all of this infrastructure. What do I do? How do I set up my ...
Hiring the Right People with Jackie Koch
17 May 2022
Contributed by Lukas
A question that every business owner asks is "how do I know if I am hiring the right person?" Well today we have an expert, Jackie Koch, on the show. ...
Cultivating Leadership Through Courage with David Wood
12 May 2022
Contributed by Lukas
Do you want to show up as a leader in your industry or in your business but dread tough convos? Also do you feel like you get in your own way a little...
Overcoming $195K of Debt with Corey Phelps
10 May 2022
Contributed by Lukas
I am so excited to share this episode with you all. We have Corey Phelps on the show today! Corey is a coach who supports entrepreneurs by guiding t...
The 3 Areas of Financial Focus for Your Business
05 May 2022
Contributed by Lukas
In this episode I give you the keys to unlocking great strategy and getting to know your numbers better. It's not enough to just categorize transactio...
Simplifying Your Money with Amy Getz
03 May 2022
Contributed by Lukas
Financial information can be fun and upbeat. If you don't believe me, you will after hearing this conversation with Amy Getz. Amy is a financial advis...
Hack Your Productivity as a Business Owner with Sara Mayer
28 Apr 2022
Contributed by Lukas
In this episode, we discuss how to identify the ways you're creating inefficiencies in your business. Sara and I talk about productivity audits, whe...