Keep What You Earn

Recurring vs. Reoccurring Revenue

13 Mar 2023

Contributed by Lukas

I firmly believe that one of the key components to unlocking scalability in your business is having a recurring revenue model that allows your custome...

Knowing Your Numbers: Three Key Dimensions Every Entrepreneur Should Focus On

10 Mar 2023

Contributed by Lukas

As entrepreneurs, we always get this advice that we need to know our numbers, right? I want to be clear, this advice isn't suggesting you memorize you...

Mastering Coaching Skills with Lindsay Dotzlaf

09 Mar 2023

Contributed by Lukas

Lindsay Dotzlaf, the founder of The Coach Lab and Coaching Masters, shares her journey from being a novice in life coaching to mastering coaching skil...

3 Ways to Increase Revenue

08 Mar 2023

Contributed by Lukas

We all know that making more money in business is really a function of two key variables, sales and costs. Most of the time, we're really focused on t...

Investing for Freedom with Mike Ayala

07 Mar 2023

Contributed by Lukas

What's the next level of freedom that you're hoping to unlock? Our individual definitions of freedom are subjective and constantly evolving. I'm thril...

Are They Your Employee or a Contractor?

06 Mar 2023

Contributed by Lukas

Let's talk about relationships - business relationships, to be specific. As your business grows, you will inevitably need to bring in additional help,...

How to Take the Home Office Deduction

03 Mar 2023

Contributed by Lukas

Nowadays, your office can be wherever your laptop is, but you may be unaware that having a home office can lead to tax savings. Let's explore how you ...

Building a Better Financial Future with Marc Russell of BetterWallet

02 Mar 2023

Contributed by Lukas

If you're just starting out in the area of financial management and you haven't received formal financial education it can seem like there's so much c...

Feeling Tempted to Change Your Offers?

01 Mar 2023

Contributed by Lukas

It can feel really daunting to be selling all the time, marketing all the time, launching all the time. And yet you're not getting the results that yo...

Staying Small on Purpose with Keila Hill-Trawick

28 Feb 2023

Contributed by Lukas

In case no one's told you lately, building a small business and intentionally choosing to stay small is actually a really good strategy. I think that ...

How to File Taxes as a Single-member LLC or Sole Proprietor

27 Feb 2023

Contributed by Lukas

When you start a business, you may think your taxes will get very complicated or that you'll need to find a new accountant to handle your taxes. That ...

Multi-Owner Business? Don't Miss The March Deadline

24 Feb 2023

Contributed by Lukas

If you have an S Corp or Multi-Member LLC, the tax filing deadline for your business is March 15th. You're basically reporting how well you did last y...

Turning Tweets to Customers with JK Molina

23 Feb 2023

Contributed by Lukas

You may be tempted to think that Twitter is not the greatest place to monetize your brand, or the greatest place to show up right now. But we're going...

Five Key Financial Building Blocks for Your Business

22 Feb 2023

Contributed by Lukas

These are the fundamental building blocks of any business, whether it's online, brick-and-mortar, service-based, or product-based. It's your job to cr...

Facebook Ads Strategies that Work with Daria Kotenko

21 Feb 2023

Contributed by Lukas

When it comes to Facebook ads, I feel like it's the Wild Wild West. I get super confused by how to strategize with them! It almost feels like trying t...

How Do I Break Up With My Accountant?

20 Feb 2023

Contributed by Lukas

You would not believe how often I get this question. It's often hard or unclear how you should end things with a service provider, but especially a fi...

Why Your Tax Pro Says No to Creative Strategies

17 Feb 2023

Contributed by Lukas

This one is for the business owner who thinks that their accountant may be a little too old school or too hesitant when it comes to approaching new ta...

Tax Tips for Short Term Rental Owners with Ryan Bakke

16 Feb 2023

Contributed by Lukas

It's hard to not get the real estate investing bug at some point, it feels like everyone is investing in property and short term rentals. There's just...

How to Know if Your Overhead is Too Large

15 Feb 2023

Contributed by Lukas

What you may not realize as an online business owner, is that you're being weighed down every day by this thing called overhead. So what is overhead? ...

Copywriting Secrets to Convert with Jess Jordana Paxson

14 Feb 2023

Contributed by Lukas

When I started my business, I honestly didn't even know what copywriting was. I immediately jumped to the context of the legal jargon, trademarks, etc...

The Best Ways to Customize Your QuickBooks

13 Feb 2023

Contributed by Lukas

So many accountants have a love hate relationship with QuickBooks! You'd think they'd love it; it's so common, it's widely utilized, and it makes book...

I Want to Upgrade My Services - Will My Clients Stay?

10 Feb 2023

Contributed by Lukas

It can be so challenging to change your offers. I know because I've been through it! If you change your offerings and you're trying to sell the new of...

Growing Your Side Hustle with Nick Loper

09 Feb 2023

Contributed by Lukas

In the last few years, a lot more people are exploring the idea of a side hustle. It's only going to become more obvious that folks need to supplement...

Questions You MUST Ask Your Accountant Before Signing a Return

08 Feb 2023

Contributed by Lukas

Nobody is talking about this right now, and they should be! It's not a tax strategy, it's a series of questions that can help you avoid costly mistake...

Achieving Excellence as a Coach with Chris Goodman

07 Feb 2023

Contributed by Lukas

In this day and age, we have coaches for nearly everything. Since coaching has become such a vague term, I wanted to take a couple of episodes to help...

Optimizing Your Email Marketing Strategy with Jeff Felten

06 Feb 2023

Contributed by Lukas

If you're anything like me, you're fatigued by emails. Maybe you're feeling more like an inbox manager than a CEO. If you don't have to read it, you a...

Setting and Measuring Progress Toward Your Business Goals

03 Feb 2023

Contributed by Lukas

Effective goal setting is crucial for the growth and success of any business or personal endeavor. However, many people struggle with setting impactfu...

Website Elements that Convert with Ari Krzyzek

02 Feb 2023

Contributed by Lukas

When it comes to websites, we get a lot of conflicting advice. When should I develop my website? Is it absolutely essential? It can be really overwhel...

Deducting Business Travel

01 Feb 2023

Contributed by Lukas

With travel so expensive at the moment, it's natural to wonder how you could make that upcoming trip deductible. The best thing you can do is plan ahe...

Short-form Content Strategies for Brand Growth with Hilary Billings

31 Jan 2023

Contributed by Lukas

I don't think anyone would argue if I said that short-form video is really the vehicle for attention right now. It's a great way to get seen and heard...

The Person With the Most Financial Control in Your Business

30 Jan 2023

Contributed by Lukas

It's not your CFO or tax professional, so who do you think it is?   You may be surprised to find that I believe your bookkeeper has the most financia...

How to Read Financial Reports as a New Business Owner

27 Jan 2023

Contributed by Lukas

As a new business owner, you may feel like you need to understand what each line and item number on your financial reports is for but I believe the ke...

Why Building a Personal Brand Should be a Priority with AJ Vaden

26 Jan 2023

Contributed by Lukas

Shannon is joined on the show by AJ Vaden to dive deep into the world of personal branding for entrepreneurs. As a business owner, your personal brand...

How Do I Use the S Corp Strategy?

25 Jan 2023

Contributed by Lukas

All too often, I come across business owners who have their S Corp set up but they don't understand why or how to actually use it to their advantage. ...

How Much Should I Pay Myself as an S Corp Owner?

24 Jan 2023

Contributed by Lukas

The salary requirement is the most ambiguous part of S Corp compliance. The IRS says you have to pay yourself a reasonable salary but they don't say h...

Does an S Corp Make Sense for Me?

23 Jan 2023

Contributed by Lukas

If you've been scrolling through the finance side of any social media platform recently, you've likely had someone tell you to go get an S Corp. But t...

How to Cultivate Confidence

20 Jan 2023

Contributed by Lukas

How does confidence show up in your business? You could be thinking right now, "Shannon, I'm super confident in what I do and who I am as an entrepren...

Designing Systems to Scale with Ernesto Mandowsky

19 Jan 2023

Contributed by Lukas

What do you know about system implementation in your business? A lot of people don't realize that they need certain systems within their business unti...

The Most Undervalued Trait of an Accountant

18 Jan 2023

Contributed by Lukas

When it comes to finding the best accountant for your business, it's not just about their expertise. If the people with the most expertise can't answe...

Content Creation Hacks with Kali Lee

17 Jan 2023

Contributed by Lukas

Kali Lee is the founder of Kurate Creative, where she helps entrepreneurs market and scale their businesses. Kurate is our social media management age...

How to Track Your Business Miles

16 Jan 2023

Contributed by Lukas

We've talked about vehicle deductions in previous episodes and how to take the deduction if it makes sense for your business. Essentially, all of the ...

Creating a Cost-effective Agency Model with Paul Seaton

13 Jan 2023

Contributed by Lukas

One of the objectives of a CFO is to turn data into decisions and some of those decisions tend to be a lot harder than others. Especially for agency o...

How to File 1099s

12 Jan 2023

Contributed by Lukas

We're wrapping up our 1099 series with how to file them! I'm sharing a trade secret with you; these are actually ridiculously easy and cheap to file. ...

What is a 1099-K?

11 Jan 2023

Contributed by Lukas

If you accept credit cards in your business, you'll likely be receiving a 1099-K. These are 1099s from your payment processors like Stripe, PayPal, Ve...

I Received a 1099 - Now What?

10 Jan 2023

Contributed by Lukas

As a service-based business owner, you're likely sending and receiving 1099's each year. In the last episode we covered when to send them and today, w...

Do I Need to Send a 1099?

09 Jan 2023

Contributed by Lukas

Questions about 1099s? We're doing a deep dive this week! We're kicking it off by answering the basics. Who needs to send a 1099? Who needs to receive...

Live Q&A: How Much Money Am I Actually Making in My Business?

06 Jan 2023

Contributed by Lukas

As an entrepreneur, it may feel like you never know how much money you're making! When you don't know how much you're making, it's hard to make good d...

LinkedIn Strategies that Work with Katie McKiever

05 Jan 2023

Contributed by Lukas

I'm not going to lie, when I started my business, I was super skeptical about joining LinkedIn as a business. I've since gotten into a good rhythm but...

What is EBITDA?

04 Jan 2023

Contributed by Lukas

EBITDA is something you may have heard in the finance world. But what is it? And what does it tell you?   EBITDA stands for earnings before interest,...

Lessons From 120 Women Leaders with Julia Boorstin

03 Jan 2023

Contributed by Lukas

Julia Boorstin is CNBC's Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. In 2013, she created and launch...

Live Q&A: Will Anyone Actually Buy My Offer?

02 Jan 2023

Contributed by Lukas

One of my favorite parts of having this show and connecting with all of you is getting to answer your questions. Today we're talking about the common ...

2022 Recap: Bold Financial Mindset Shifts

30 Dec 2022

Contributed by Lukas

This year has been a great one for Keep What You Earn! I love getting to share wisdom, answer your questions, and give advice on this platform.   We'...

Selling Through Service with Ashley Frank

29 Dec 2022

Contributed by Lukas

One of the barriers I often see to entrepreneurs unlocking their next level of success and confidence is embracing sales. Don't look at it as an oblig...

How to Deduct Medical Costs and Self-Employed Health Insurance

28 Dec 2022

Contributed by Lukas

Today we're going through how to deduct medical expenses and self-employed health insurance as an entrepreneur or business owner. I know this is a bur...

Setting and Exercising Effective Boundaries with Woodrie Burich

27 Dec 2022

Contributed by Lukas

Some of the challenges with boundaries, especially as a business owner, are not only understanding how to define and establish them but also how to en...

How to Set Effective Goals for the New Year

26 Dec 2022

Contributed by Lukas

It's goal-setting season! I wanted to drop in and remind you that your goals are supposed to be based on what you really want. If you're setting goals...

Selling Pain Points and Not Problems

23 Dec 2022

Contributed by Lukas

We hear a lot about marketing around pain points and I 100% believe you should be doing this, but you need to understand that a pain point and a probl...

Manifestation Mastery with Angela Christian

22 Dec 2022

Contributed by Lukas

A lot of people think that you're either on the strategy or spiritual side of things and that there's not really an in-between. Our guest today balanc...

How to Handle Suspicious Tax Pros

21 Dec 2022

Contributed by Lukas

I always say it's important to maintain your financial power when it comes to your business, your taxes, or anything in that realm. If you let your ta...

Hosting a Profitable Event with Sarah Brush

20 Dec 2022

Contributed by Lukas

Now that we seem to be in a post-COVID era, many people are back to scheduling events to promote their businesses. So much goes into the preparation f...

How to Read a Balance Sheet

19 Dec 2022

Contributed by Lukas

Continuing on our dive into the two most common financial statements, today I will cover the balance sheet. The three sections of a balance sheet are ...

How to Read a Profit & Loss Statement

16 Dec 2022

Contributed by Lukas

The two most common financial statements that you will encounter in your business are a profit & loss statement and a balance sheet. In this episode, ...

"If I Started Over..." with Jason Weinstein

15 Dec 2022

Contributed by Lukas

My husband Jason is back on the show to share what he would do differently if he were starting a business from scratch. He is an expert business owner...

How Much Does an Accountant Cost?

14 Dec 2022

Contributed by Lukas

I recommend that people hire a financial professional into their business from day one. The number one objection is always, "I can't afford to hire an...

Live Q&A: Deducting Startup Costs in a New Business

13 Dec 2022

Contributed by Lukas

A lot of people are starting businesses right now! You may be starting a business, incurring all of the startup costs, but you aren't making money yet...

Can't Find Clients? You May Be Looking in the Wrong Places

12 Dec 2022

Contributed by Lukas

There are different dimensions to how you can sell more. You can increase the number of customers you sell to, increase the duration of time they rema...

IRS Audit Red Flags to Avoid

09 Dec 2022

Contributed by Lukas

There's a lot of talk online about audit red flags and how to avoid them. I've heard every form, deduction, and strategy thrown out there as something...

Offering Your First Internship with Amber Frankhuizen

08 Dec 2022

Contributed by Lukas

Amber Frankhuizen is the founder and CEO of AFMKTG. She started my business in 2018 and has become known as the "intern whisperer" because of her focu...

Out-value Your Competition

07 Dec 2022

Contributed by Lukas

It may be tempting to lower your prices right now to accommodate people who can't afford your services. I'm not a fan of this tactic because when you ...

Retirement Options for Small Business Owners (Part 2) with Jessica Searcy Kmetty

06 Dec 2022

Contributed by Lukas

Jessica is back for part two of our discussion on retirement options for business owners and entrepreneurs! We're running through all of the nitty gri...

Retirement Options for Small Business Owners (Part 1) with Jessica Searcy Kmetty

05 Dec 2022

Contributed by Lukas

This episode of Keep What You Earn helps listeners understand the different options available for retirement savings, so they can take action and plan...

Is it Too Late to Elect the S Corp?

02 Dec 2022

Contributed by Lukas

It is not too late to elect to be taxed as an S Corp for your business for 2022! You can still take the S Corp election right now, as long as you are ...

Applying Eastern Medicine Concepts for Long Term Business Success with Kat Lee

01 Dec 2022

Contributed by Lukas

Shannon interviews Kat Lee, a trauma-informed spiritual business mentor, on how to use Eastern medicine principles to approach business with a differe...

What Problem Do You REALLY Solve?

30 Nov 2022

Contributed by Lukas

For years I thought I had my marketing strategy dialed in and perfected... but I was wrong. I've been doing this slightly wrong the whole time. These ...

Rethink Your Business Strategies with This Perspective

29 Nov 2022

Contributed by Lukas

It's easy to think of your business as the way you make money to fuel your lifestyle but I'm going to challenge that. Our money can go a lot further w...

One Month Left in '22: What to Focus On

28 Nov 2022

Contributed by Lukas

Wondering what you can do in the next month that will change the outcome of your year from a tax and business perspective? These are my three best tip...

How I Crank Out Content

25 Nov 2022

Contributed by Lukas

These are the keys to getting quality content out into the world! Before you have the means to hire a team, just focus on a realistic number of value-...

The Power of Financial Gratitude During Tough Times

24 Nov 2022

Contributed by Lukas

Gratitude will change your life and give you power. Financial gratitude (especially in tough times) will change your perspective on the situations at ...

When Should You Hire a Fractional CFO?

23 Nov 2022

Contributed by Lukas

A CFO provides value In the form of insights, mindset, coaching, and strategy. They help you craft the plan for your goals. So how can you know when y...

How to Define Your Core Values

22 Nov 2022

Contributed by Lukas

Because of my corporate background, I had a really warped view of what core values are and what they're meant to be. You have core values whether you'...

Building Wealth Habits with Candy Valentino

21 Nov 2022

Contributed by Lukas

When it comes to wealth-building, we often tell ourselves stories like, "I don't have the knowledge, skills, or upbringing for this, and it's too late...

Offering Black Friday Deals with Sarah Jansel

18 Nov 2022

Contributed by Lukas

My guest Sarah Jansel (The Shopify Queen) is the CEO of Jansel & Co, where she and her team build, brand, and grow awesome websites on Shopify and Kaj...

Overcoming Challenges and Building a Business Together with Danny and Brianne Hoefelmann

17 Nov 2022

Contributed by Lukas

Danny and Brianne Hoefelmann are back! They are the owners of podcast production service, The Good in Media. They help clients build, launch, and scal...

Taking Your Business from Side Hustle to Main Stream

16 Nov 2022

Contributed by Lukas

These three things are the keys to taking your side hustle and making it your main stream of income. First, you have to recognize that you have a busi...

How to Utilize Influencer Marketing Effectively with Ali Grant

15 Nov 2022

Contributed by Lukas

Ali Grant is the founder and CEO of Be Social, one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Be Soc...

How to Ask Better Questions

14 Nov 2022

Contributed by Lukas

It can be hard to know how to ask a question in various Facebook groups or forums you may be a part of. My biggest tip is to start by asking "who can ...

Riches Aren't Always in Niches

11 Nov 2022

Contributed by Lukas

We've all heard the saying "riches are found in niches," and while I don't entirely disagree, I think it can easily be misunderstood. If you think tha...

Achieving Financial Freedom with Cindy Zuniga-Sanchez

10 Nov 2022

Contributed by Lukas

Cindy Zuniga-Sanchez is the founder of Zero-Based Budget coaching LLC, which is a personal finance education platform for millennial women that are lo...

What Does a Fractional CFO Do?

09 Nov 2022

Contributed by Lukas

I often get asked, "What does a CFO do??". My short answer is typically that they turn data into decisions. The full answer is a much longer conversat...

Wealth-building Wisdom with Mel Abraham

08 Nov 2022

Contributed by Lukas

Mel is a CPA, author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom, and the founder ...

My Advice on Going After Something BIG

07 Nov 2022

Contributed by Lukas

One thing that surprises me about being in the world of entrepreneurship is how risk-averse entrepreneurs can be. As entrepreneurs, we've accepted the...

Your Dream Life is Closer Than You Think with Rob and Kim Murgatroyd

04 Nov 2022

Contributed by Lukas

Rob and Kim Murgatroyd are a husband and wife team who provide coaching and masterminds for business owners who are sick of the nine-to-five grind and...

Building a Purpose-Driven Business with Lia Key

03 Nov 2022

Contributed by Lukas

Lia Key is a bright shining light with the most inspiring story. She grew up in poverty and today she is a successful businesswoman and founder of Val...

Should I Wait Till I Make Money Before Starting a Business?

02 Nov 2022

Contributed by Lukas

The ultimate chicken and the egg debate... Which should come first, making money as a business or setting up the business entity? I'm in favor of sett...

How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA

01 Nov 2022

Contributed by Lukas

Jeremy Wells, CPA, EA, helps agency owners build profitable, sellable businesses. He runs JWellsCFO, an accounting and advisory firm which has operate...

The Three Things it Took to Double My Revenue Every Year

31 Oct 2022

Contributed by Lukas

The journey of entrepreneurship is different for everyone. I started Fitnancial Solutions back in 2015 with just an idea and a logo but in 2019 things...

When Can I Afford to Hire?

28 Oct 2022

Contributed by Lukas

There are few tell-tale signs that it's time to hire (besides burnout). We can't wait to hire until we're so burnt out that we can't continue on. So h...

Resisting Financial Fear in Uncertain Times with Belinda Rosenblum

27 Oct 2022

Contributed by Lukas

In times of economic uncertainty, it's easy to listen to the negative voices and negative self-talk in our heads when it comes to money. This is espec...

How to Know if Your Business is Profitable

26 Oct 2022

Contributed by Lukas

When it comes to business finances, many people broadcast their revenue numbers but don't really talk about their profit. Believe it or not, a lot of ...

Finding the Right Advice with Mike Jesowshek, CPA

25 Oct 2022

Contributed by Lukas

As I was building my business, I consistently listened to podcasts. One of my staple podcasts was the Small Business Tax Savings Podcast, hosted by Mi...