Segment: Don't Price for Approval, Price for Sustainability - Cheap Pricing Kills Your Business

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Recorded29 Mar 2026

Publisherfeeds.buzzsprout.com

Handlerec:17492738

Show notes

From pricing for approval to pricing for sustainability and why the brutal truth about why small businesses stay small is that they price so low trying to make everyone their customer when the reality is not everyone is your customer and if you're scared to tell people your prices are expensive then go where it's cheap you will keep your business stagnant, the young woman who built an international feminine hygiene brand shipping to the US, Canada, UK, Germany, and Nigeria by refusing to pity herself and make people believe they are buying even when no one is buying because people don't want to buy from struggling businesses, the trip to China to create custom packaging that required buying 5,000 to 10,000 pieces across five different sizes proving that if you price too low and don't make good money you can never push your business to the next level, the competitor selling a similar product for 70 cedis after buying it for 50 cedis and wondering why the business isn't working when packaging costs, delivery fees, and operational expenses eat up that tiny 20 cedi margin, the wisdom that when you price something at 100 cedis and people say it's too expensive that's because you're trying to make everyone your customer instead of being selective about your customer base, the revolutionary approach of making products fun and making people believe they need it instead of sitting down pitying yourself posting that no one is buying when people don't want to know why no one is buying from you, the same product launched in June or July selling above 500 to 600 pieces because of knowing how to market it and push it and make it attractive instead of pricing it cheap out of fear, the realization that people are curious to know why others are buying from a business and will push towards you but if you sit down unmotivated showing the world no one is buying you send people away, the critical instruction to think about the future of your business and price for sustainability unless you're just looking for quick money and any margin will do, the discipline that pushes every single day more than motivation because discipline keeps you going when motivation fades, the motivation that comes from the smiles on customers' faces and solving their problems even when most of the time it's not about selling but just giving tips and teaching them, the best advice ever received being don't price for approval price for sustainability which changed the entire trajectory of the business, the book recommendation of Famio Tidal's story that motivated even though people said he had a head start because it's not about getting a head start it's about knowing what you are doing and being consistent, the wisdom that if he didn't continue and wasn't consistent and didn't know what he was doing he wouldn't have gotten to that point proving it's not about coming from money it's about execution and persistence, the refusal to pity small business owners who like to pity themselves posting that no one has bought today when you should never let the world see you struggling because perception drives purchasing decisions and people buy from businesses that look successful not desperate. Guest: Charity Boateng (Femlas Founder) Host: Derrick Abaitey

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