Segment: I Never Knew What I Wanted to Be - From Dreams to Building Businesses Through Influencing

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Recorded12 Apr 2026

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Show notes

From getting slapped by a teacher in class one and walking home alone because the school bus left to becoming one of Ghana's most recognized influencers building two businesses on the internet, and why the brutal truth about growing up protected is that when your sister is ready to slap someone for letting a child walk home alone after being punished for not having a book and your mother gives birth to you at 37 making you the patient baby with siblings in their 40s who became like three mothers watching over you, that protection keeps you from going out and socializing but it also fills your childhood with so much love that you grow up naturally being a people person even when you don't make actual friends until senior high school, the young girl who went to about 10 junior high schools before completing at Maranatha International School because when a teacher lashed her and made her stay to sweep the compound in class one she had to walk the distance from American House to Ars Road alone proving that moving schools wasn't just about her sister's protection it was about finding safety, the only child between her Ghanaian mother and Scottish father who discovered she had step siblings when she overheard a conversation in GHS one but calls them siblings not step siblings because the bond is that close even though she grew up with her mother's children and her father's children have their own mother and most of them are not in Ghana, the daughter whose father left for the UK when she was very young and didn't come back until she was already in her teens which means the relationship she has with him is based on respect and looking just like him in pictures but it's not the same as the jokes and freedom she feels around her mother who she lived with her whole life, the student who was always first to fifth position growing up and never took exams seriously because good grades came naturally until she went to St. Joseph senior high school in Legon and got 10th position for the first time which shocked her into stepping up and picking back up her performance, the psychology and information studies graduate who studied at Legon but doesn't really use her degree for anything even though people talk to her a lot and call her a lot making her think maybe she should tap into that psychology training because clearly people see something in her, the girl who didn't know what she wanted to become growing up and only thought about being an air hostess when she got to senior high school before changing her mind again proving she never had a fixed vision of the future, the naturally friendly person who could vibe with everybody in school but that doesn't mean you're my friend because being loved by everyone doesn't mean you let everyone in, the protected child who wasn't allowed to go out and socialize which she appreciates now even though she didn't see why back then because that same protection kept her safe and loved and surrounded by family who made sure she never felt alone, the last born whose big sister is 41 or 42 right now and another sister in her 40s creating this situation where she had like two mothers or three mothers all making sure she was protected and loved and never lacked anything, the young woman who made amazing friends at the end of senior high school like Frida and Pre Lakani and others she's still friends with today even though in the beginning she was just there not really making friends just existing in the space, the influencer who people keep saying the industry is over saturated but she doesn't think so because the problem with Ghanaians is everybody wants to be a food content creator everybody wants to do lifestyle when there are so many other content ideas like being unemployed that can also be content, the entrepreneur with two businesses who uses content to push all of them because she knows her brand can influence people to buy her products but also understands you can't be an influencer for the rest of your life because your time will pass, the young girl whose childhood was just love and protection and getting lashed in school and being taken out of schools because her family wouldn't tolerate disrespect, the woman who is here to inspire people with her story especially the young girls and boys who look up to her showing them that you can actually build business on the internet while creating content that you love. Guest: Princess Ama Burland Host: Derrick Abaitey

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“What did the council decide on item 42?” — answered with the speaker and the moment.