From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire

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Previously titled “Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire” — renamed by the publisher on Aug 3, 2026

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Recorded19 Nov 2025

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In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.Bryony shares her deeply personal story:• Growing up with instability and anxiety• Her life-changing accident which led her to Pilates• Navigating burnout in her corporate years• How Pilates became her anchor, and then her calling• Building a digital wellness brand with global impact• The discipline and mindset behind her success• The truth about wellness, routine, and inner workThis episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.🎙️ Listen now on Ladies Who Launch — new episodes every week.Main Topics & TimestampsEarly Entrepreneurship & Independence [00:00:56] Family Influence & Work Ethic [00:03:15] Discovering Pilates & Turning Point [00:12:13] Building the Business from Scratch [00:19:01] Breakthrough Moment: January Challenge [00:24:39]Transition to the App Model [00:30:43]Brand, Community, and Team Building [00:34:26] Future Vision & Wellness Expansion [00:56:13] FOLLOW BRYONYhttps://www.instagram.com/bryonydeery/https://www.instagram.com/beyondthemat.podcast/https://www.instagram.com/pilatesbybryony/https://www.pilatesbybryony.com/ podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211 FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunchwww.weareladieswholaunch.com Hosted on Acast. See acast.com/privacy for more information.

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