When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.In this episode, we cover:How Sasha’s formative years shaped the vision for ILIAThe beginning of clean beauty and what it took to stand out in a new categoryThe realities of scaling a beauty brand Raising money as a female founder Why Sasha decided to bring in a CEO, and how she knew it was time to step backNavigating balance as a woman in business, leadership, and lifeIf you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Sasha Plasik and ILIA Beauty05:17 School Years and Early Career Aspirations11:24 The Birth of ILIA Beauty19:14 Early Business Challenges and Breakthroughs26:10 Scaling Challenges and Operational Growth32:49 Balancing Personal Life and Business35:24 Selling ILIA Beauty37:03 Bringing In a CEO44:16 Future Plans and Product Development46:31 Rapid Fire Questions56:11 Final Thoughts and Advice for Entrepreneurs🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SASHAInstagram:https://www.instagram.com/sashaplavsic/https://www.instagram.com/iliabeauty/TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GBFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related