In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.We Are Ladies Who Launch! CHAPTERS00:00 Introduction03:02 Rewinding to March pressure05:44 Administration day 09:13 How the debt started15:35 Falling into the scale trap25:38 Failed promises and roles of the restructure 32:21 Choosing administrators and buyers38:52 The uncertainty post business sale40:29 Relaunch red flags43:03 Contracts, equity and legal49:58 Communication failures 52:57 Juggling a wedding and business breakdown58:36 Responding to ownership claims01:02:31 Moving on to what’s next01:09:36 Founder advice and self trust01:14:35 Lessons from Plantmade🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW AMAInstagram: https://www.instagram.com/amaa__official/TikTok: https://www.tiktok.com/@amaamoagyeiFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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