Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape. What we cover:Staying relevant in the ever evolving world of social mediaAdapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & business We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Stef Williams02:01 Early Instagram Fitness Era06:34 Branching Beyond Workouts12:27 Endometriosis and Body Pressures18:45 From Creator to Founder23:53 Building Teams and Hiring Lessons30:17 Product Business Hard Lessons38:09 Why Subscription Business Models Win43:43 WeGlow Vision and Women’s Health45:15 Cycle Syncing Workouts51:29 Building A Brand Beyond You55:47 Pregnancy Pressures01:10:59 Trust Your Gut When Hiring01:13:37 Dream Collabs And Mentors01:19:16 Stef’s Dream LunchWhether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale. 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW STEFInstagram: https://www.instagram.com/stef.williams/TikTok: https://www.tiktok.com/@stefanie_williamsFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related