Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes. In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack. We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.In this episode, we cover:Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.Charlotte Tilbury mentorship that impacted her career.How AI and personalisation formulas solved the universal shade-match struggle.The expectations vs reality of starting up, and how she switches off.Business non-negotiables, the advice she ignores, and Ruth’s top tip.If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.We Are Ladies Who Launch! Chapters00:00 Industry Meets Problem01:59 Pain Points & Waste In Makeup And Waste06:33 Scaling Brands And Building Confidence07:44 Charlotte Tilbury Lessons On Trust17:49 DCYPHER Tech Explained26:08 Launching In John Lewis34:55 Data Driven Foundation Formulas36:49 Fast Track Personalised Lip Products41:02 Switching Off As A Founder43:31 Learning To Let Go48:35 John Lewis Launch Moment51:45 Advice Regrets And Lessons57:30 Why Its Important To Obsess Over The Problem🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW RUTH Instagram: https://www.instagram.com/ruthxdcypher/DCYPHER: https://www.instagram.com/dcypherbeauty/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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