Leap Academy with Ilana Golan
Tom Bilyeu: How I Proved Everyone Wrong and Built a Billion-Dollar Brand | E62
17 Dec 2024
Full Episode
If you want something, just go get better at it. You have to put a ton, an inhuman amount of discipline and energy into that thing.
Tom Bilyeu, co-founder of the billion-dollar company Quest Nutrition. You also started Impact Theory, a media company that helps others realize their full potential, build massive thought leadership. I mean, you have, what, 4 million YouTube subscribers, 500 million content views.
I'll tell you why I founded Quest. I didn't want to change behavior. I wanted to leverage it. You don't want to feel dumb. You don't want other people to see you fail. And because of that, you're never going to get better. Being a good person is not enough to build a good business. You have to understand you cannot guarantee the success. You can only guarantee the struggle.
So make sure you're struggling at something that you care about. It is weird to me that people ask the question, oh, is it too late to enter the podcasting field, YouTube field, fill in the blank. And the answer that I gave when asked that question was...
Tom Bilyeu, co-founder of the billion-dollar company Quest Nutrition. FYI, my kids and their friends are huge fans, so I'm so excited, and they're gonna love this episode. You also started Impact Theory, a media company that helps others realize their full potential, build massive thought leadership. I mean, you have, what, 4 million YouTube subscribers, 500 million content views.
It is incredible, massive impact. But Tom, will you take us back in time to Tom who was a teen? Maybe your mom kind of believed that you will not be as successful. Tom, take us there for a second.
Yeah, so the story that you're referring to is when I left for college, my mom, who was always celebrating me, always encouraging me, but she quietly assumed I was going to fail, which I didn't find out till years later when I asked her, you essentially kicked me out of the nest. I was about to stay home. At one point, I was like, look, I don't think I should leave.
And she recognized that that was just fear. And she basically kicked me out. She was like, you are going to go pursue your dreams. And then has spent every day since then trying to get me to come back home. And so one day, it's probably 10 years ago now, I was finally like, mom, why work so hard to get me home? You kicked me out. I would have just stayed.
And she said, oh, I just always assumed you were going to fail. And I was like, whoa. So hearing that, it was very in keeping with how all the major people in my life had seen me. So my best friend said, oh yeah, I just assumed you were going to marshmallow your way through life. And when I went to my now father-in-law and asked for his blessing to marry his daughter, he said, no.
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