Zoom CMO Kim Storin on Leading Through Brand Change When the Stakes Are High | E143
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What is the main topic discussed in this episode?
There should be times where we're listening first, speaking second, maybe speaking last, or maybe not speaking at all and digesting, which is a very different shift than what you're taught in consulting.
What inspired Kim Storin to start connecting with CEOs at a young age?
How do you adapt from that consulting? Like, let's go really, really quick to let me take a whole team with me. I mean, it started with hard feedback.
How has Kim Storin's athletic background influenced her leadership style?
I mean, it was the hardest feedback I've had in my whole career. I couldn't be happier to speak to Kim Storen, which is the CMO of Zoom.
What challenges did Kim face when joining Zoom?
You've been in marketing for startups and enterprises like IBM and Dell and M&A and Deloitte. And I can't wait to just dive in.
How did Zoom reinvent itself during its transformation?
Our jobs are not going to be the same a year from now. And we have to understand that with that uncertainty and that ambiguity comes opportunity.
What does the new era of marketing look like according to Kim Storin?
AI doesn't care about your function. It cares about your workflow.
How is AI perceived as a teammate in marketing?
And AI that is most impactful is the AI that's embedded into that workflow. OK, so how do you get into Zoom? The first part is really understanding
What metrics should we consider when redefining success?
Welcome to The Leap Academy with Ilana Golan's show. I'm so glad you're here. In The Leap Academy podcast, I get to speak to the biggest leaders of our time about their career, how they got where they are today, the challenges, the failures, and countless lessons. So lean in. This episode is going to be amazing. I'm on a mission to help millions reinvent their career and leap into their full potential. land their dream roles, fast track to leadership, jump to entrepreneurship, or build portfolio careers. This is what we do in our Leap Academy programs for individuals and teams. And with this podcast, we can give this career blueprint for free to tens of millions. So please help my mission by sharing this with every single person you know, because this show has the power to change countless of lives.
Deal? Okay, so let's dive in. Okay, so to introduce our amazing guest today, I'll actually start with a short story, which I never do. So I hope you buckle up and lean in. I started using Zoom way before the pandemic, way before most people heard about it, and I fell in love with it. And luckily for me, when I fall in love with something, I actually buy their stocks, but it wasn't public yet. So the minute it went public in 2019, I bought the stocks, best investment ever. And it also is the reason why I managed to start Leap Academy and scale it to one of the fastest growing private companies in the US. It's all based on Zoom. I would never have been able to scale so fast without Zoom. So This is not a paid advertisement.
This is real. Like this actually made such a big difference for me. And in fact, in March, 2020, when the pandemic hit, Zoom came out with this amazing announcement that you actually get to make Zoom free for K to 12. And I actually wrote it on my LinkedIn. This is a brilliant move. And I tagged Eric Ewan, who is the CEO of Zoom. He immediately publicly thanked me for it. And it meant the world for me. And it just shows so beautifully why Zoom is so successful. It's adaptable. It loves people. It loves community. And I couldn't be happier to speak to Kim Story, which is the CEO of Zoom. Well, I couldn't ask for a better testimonial intro. I love it. We love to hear those stories. Well, and you've been also, I mean, you're a badass, right?
I mean, you've been in marketing for startups and enterprises like IBM and Dell and M&A and Deloitte. So I can't wait to just dive in. Kim, I do want you to take me back in time a little bit. Do you think there's something, I've tried to poke around a little bit, is there something that you as a kid or as a teen hinted to the Kim that you are today? Oh, absolutely. My parents recently moved down from Austin, about 45 minutes south. And so they downsized their house. And of course, in that you get loads of boxes of all the crap from your growing up. And there was lots of little treasures and gems in there. But one of the best parts was two pieces of my archival history. One was a book I'd written when I was 10.
That was the story of me. And in that, I talked about basically what I wanted to do and how I wanted to do it and the things that I was going to do.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–0:11
2
What inspired Kim Storin to start connecting with CEOs at a young age?
0:11–0:21
3
How has Kim Storin's athletic background influenced her leadership style?
0:21–0:30
4
What challenges did Kim face when joining Zoom?
0:30–0:37
5
How did Zoom reinvent itself during its transformation?
0:37–0:47
6
What does the new era of marketing look like according to Kim Storin?
0:47–0:51
7
How is AI perceived as a teammate in marketing?
0:51–1:04
8
What metrics should we consider when redefining success?
1:04–49:22
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