The Activator Advantage: Revolutionising Business Development in Law with Matt Dixon

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Recorded20 May 2025

Publisheranchor.fm ↗

Handlerec:5231033

Show notes

Welcome to today’s Legally Speaking Podcast LinkedIn Live, sponsored by Clio. Today I’m joined by someone who truly needs no introduction in the world of business development and client experience — Matt Dixon.Matt’s work has changed how organizations think about selling and serving. His previous books, like The Challenger Sale and The Effortless Experience, have sold millions worldwide. Now, Matt’s back with a new blueprint for professional services success: The Activator Advantage — based on groundbreaking research into what today’s top rainmakers do differently. If you’re serious about winning, retaining, and growing client relationships in today’s ultra competitive environment — you’re in the right place.

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