You Never Know Where Clients Will Find You: How Colleen Joyce Pioneered Lawyer.com - S10E24
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Who is Colleen Joyce and what is her journey to founding Lawyer.com?
A typical day for me is you just never know. There's a piece missing. That was the community piece. And I think that that is so important. So what we did is we lifted our head up and we started doing 20 shows a year, meeting people, engaging, starting our own conference. And what I learned is that we grow together as a community more than I ever knew was imaginable. You never know where a consumer is gonna find you. Go get listed everywhere because you truly never know how a consumer is gonna find you. And if you're serious about growth, you can't be picking one-off options. You gotta get all in. And that's really what we say to lawyers still to this day. Do we think that we're great? Yeah, everybody thinks that they have the best product.
It's just getting yourselves out there, I think, is the most important thing to do.
On today's Legally Speaking podcast, I'm delighted to be joined by Colleen Joyce. Colleen is the CEO of Lawyer.com. She has experience hosting marketing courses for lawyers and helping launch new products. Colleen started her entrepreneurial journey at popstar.com, a trusted celebrity online resource. Colleen is also the founder of the Lawyer Growth Summit. So a very big warm welcome to the show, Colleen.
Hey Rob, thanks for having me.
Oh, it's absolutely a pleasure to have you on the show. Really excited for today's discussion. But before we get into all the the fun stuff, uh I have a couple of quick fire questions for you. Okay. What is your favorite beverage and what is your preferred choice of footwear on a work day?
Okay, favorite beverage is champagne, not Prosecco. I am a hard champagne only.
Okay.
Shoes I will wear Uggs from probably May until winter. I like comfort.
Champagne and comfort. We can go with that. The season C.
It's a nice it's a nice blend, right?
A very nice blend. And with that we should move swiftly on to talk all about you. So to begin with, would you mind telling our listeners a bit about your background and career journey?
Yeah, absolutely. So um I started as an intern for a parent company and I really got to understand how the domain world works. This is kind of t early 2000s, right? When domaining was such a hot time. Right after the bubble burst, and what we were doing is I was just learning how do you handle a park page, how do you buy keywords, what's arbitrage, right? Like what are all of these things? How can you drive traffic? So I learned early on the importance of understanding consumer behaviors and then delivering them what you want for your desired outcome. Um from there I love pop culture and I said, Hey, listen, we've got this great domain called popstar dot com. Let's do something with it, right? So I started writing articles, not really knowing much.
And this was when you had when when writing was hard, right? You actually had to do it yourself. There's no chat DPD, right? So I had to creatively come up with unique content. I'd write like ten articles a day and it was great, right? Like going to movie awards, going to cool events. Getting free stuff in the mail, right? It was like, all right, this is awesome. But what didn't connect was you could get thousands of views. However, that didn't turn into thousands of dollars. So what we learned was while content is king and still is king, it's very difficult to monetize that. Um, so then again, every step along, I'm learning more. And then when lawyer.com, it was like, All right, let's throw up this domain and and see what's gonna happen, right?
We we truly thought at that time the internet wanted to be free. And very quickly we realized that wasn't the case. And our story has been very organic. because all of a sudden consumers would call us, then lawyers would call us, and then it would be like, Oh wait, I think I know someone who you could talk to, right? So we were manually matching people. Until we realized I think we need technology at this point.
Yeah, it always kicks in.
Always.
You know, you are the CEO of Lawyer.com. For folks who may be less familiar, tell us a bit about Lawyer.com and also where your interest in law stemmed from.
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Chapters
6 chapters
1
Who is Colleen Joyce and what is her journey to founding Lawyer.com?
0:00–6:51
2
How did community‑building events and conferences fuel Lawyer.com’s early growth?
6:51–12:25
3
Why does Colleen say “you never know where a consumer will find you” and how should lawyers get listed everywhere?
12:25–16:21
4
What are the biggest challenges lawyers face with visibility and branding in today’s market?
16:21–20:59
5
How can lawyers develop a personal brand that stands out in the AI era?
20:59–25:02
6
What practical steps does Lawyer.com recommend for improving intake processes and phone handling?
25:02–27:26
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