Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (co-founder and CEO)
episodePreviously titled “Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder)” — renamed by the publisher on Aug 2, 2026
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What is Lovable and how does it turn a description into a working product?
Lovable is your personal AI software engineer. You describe an idea and then you get a fully working product. The reason is to enable those who have had like such a hard time finding people who are good at creating software, that's been their absolute bottleneck, and let them take their ideas and their beams to into reality.
You guys hit four million ARR in the first four weeks. You hit ten million ARR in the first two months with just fifteen people. You're the fastest growing startup in all of Europe. How did you decide on Lovable's the name? It's so sweet.
The best word for a great product is that it's lovable. A lot of jargon that I like to use to like emphasize what we should be striving for is building a minimum lovable product and then building a lovable product and then building an absolutely lovable product. So I I took that jargon with me in the company name.
People wonder just what jobs will be more important, what skills will be less important.
Doing a bit of everything, being a generalist is I think much more important than it used to be. If I'm putting together a product team today, I I would r really obsess about getting as many skill sets as possible for each person I hire.
What have you done that has allowed you to grow this fast with so few people?
People love the product. That's the driver of of the growth.
Today, my guest is Anton OCK. Anton is co founder and CEO of Lovable, which is essentially an AI engineer that takes an English prompt and codes a product for you in minutes. You can then talk to it, iterate on the product, and then launch it to the world.
How did Lovable achieve $4 M ARR in four weeks and $10 M ARR in two months with only 15 people?
It's one of the fastest growing products in history, the fastest growing startup in Europe ever. And as Anton describes, their goal for Lovable is for it to be the Last piece of software that anybody has to write, because it'll be able to create all future products for us. They launched just a few months ago in the first four weeks, hit 4 million ARR, in the first two months, crossed 10 million ARR, all with just 15 people. Absurd. In our conversation, we covered a lot of ground, including a live demo of Lovable, how their team operates, how they hire, what has most enable their team. To scale this quickly with so few people, pro tips for using lovable, how it all started, how he recommends you build product teams going forward with tools like this existing, what skills will matter more and less going forward, plus how to think about lovable versus competitors, and so much more.
If you're trying to wrap your head around how product building will change with the rise of AI tools, this episode is a must-watch. If you enjoy this podcast, don't forget to subscribe and and follow it in your favorite podcasting app or YouTube. Also, if you become a yearly subscriber of my newsletter, you now get a year free of perplexity and notion and superhuman and linear and granola. Check it out at lenny's newsletter.com. With that, I bring you Anton OCK. This episode is brought to you by Cinch, the Customer Communications Cloud. Here's the thing about digital customer communications. Whether you're sending marketing campaigns, verification codes, or account alerts, you need them to reach users reliably.
That's where Cinch comes in. Over 150,000 businesses, including eight of the top 10 largest tech companies globally, use Cinch's API to build messaging, email, and calling into Their products. And there's something big happening in messaging that product teams need to know about. Rich Communication Services, or RCS. Think of RCS as SMS 2.0. Instead of getting text from a random number, your users will see your verified company name and logo without needing to download anything new. It's a more secure and branded experience. Plus, you get features like interactive carousels and suggested replies. Here's why this matters. US carriers are starting to adopt RCS. Sinch is already helping major brands send RCS messages around the world.
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Chapters
8 chapters
1
What is Lovable and how does it turn a description into a working product?
0:00–1:30
2
How did Lovable achieve $4 M ARR in four weeks and $10 M ARR in two months with only 15 people?
1:30–5:32
3
How does the live demo build a functional Airbnb clone in just 30 seconds?
5:32–11:17
4
What scaling laws did the team discover to keep the AI from getting stuck?
11:17–17:45
5
What unconventional hiring approach does Lovable use to build a high‑performing 18‑person team?
17:45–25:08
6
What is the long‑term vision for Lovable and how will it change product development?
25:08–36:16
7
What skills will matter most for product teams in an AI‑first world?
36:16–57:40
8
What was a major failure the founders faced and what did they learn from it?
57:40–1:09:43
Speakers
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