Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit

Naomi Gleit is head of product at Meta, joined as employee #29, and is the longest-serving executive at Meta other than Mark Zuckerberg. She’s been at the center of some of the company’s most foundational products, including Facebook’s early growth team. In our conversation, we discuss:• How she originally landed at Facebook• The evolution of Facebook’s growth team and key metrics• Lessons from working with Mark Zuckerberg• Insights from Facebook’s activation metric and retention strategies• Leadership lessons and “Naomiisms” for effective product management• Tactics for creating extreme clarity in team communication• Advice for running effective meetings• More—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Vanta—Automate compliance. Simplify security• Eppo—Run reliable, impactful experiments—Find the transcript and show notes at: https://www.lennysnewsletter.com/p/metas-head-of-product-naomi-gleit—Where to find Naomi Gleit:• Instagram: https://www.instagram.com/naomigleit• LinkedIn: https://www.linkedin.com/in/naomi-gleit/• Website: https://naomi.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Naomi Gleit(01:53) Naomi’s journey at Meta(06:18) Landing a job at Facebook(10:40) Becoming a product manager(13:40) Working as Head of Product at Meta(14:55) Insights on working with Mark Zuckerberg(20:04) Small Groups and “disagreeable givers”(24:28) The legendary growth team(33:45) Activation metrics and onboarding(43:44) Naomi’s leadership and PM philosophy(53:00) Canonical documents(55:55) Simplifying complex projects(01:00:33) Teen accounts: a case study(01:06:37) Running effective meetings(01:12:10) The importance of exercise(01:16:36) The role of a product manager(01:25:49) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

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