With consumer distrust at an all-time high, marketers are increasingly concerned about their ability to capture customer data at scale, and in ways that are meaningful and engaging. Despite the pandemic, or perhaps because of it, experience-led loyalty mechanics have become more powerful than ever, leveraging the idea of fun to capture data and create progressive profiles of customers in ways they enjoy, rather than avoid. Richard Jones, the Chief Marketing Officer at Cheetah Digital explains that just because in the past we've been able to get "drunk on data" doesn't mean we should continue to do so in the future. Customer values have changed and it's time to for us as loyalty marketers to ensure our approach in the past evolves to remain powerful for the future. Listen to learn Cheetah's insights and consumer feedback on the increasing importance of marketing etiquette based on interactive and engaging relationships, not just in traditional sectors but even in categories like CPG which historically left loyalty to their product quality alone.This episode is sponsored by Cheetah Digital.Show Notes: 1) Richard Jones - Chief Marketing Officer at Cheetah Digital 2) Cheetah Digital 3) Signals21 - The Award Winning Content Series

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