BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with Olivier Martinet, who led BP’s loyalty initiatives for more than a quarter century.We look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and mature markets.Show Notes:1) Interview Episode #60: BP Discusses Driving Loyalty in Fuel & Convenience Globally2) Olivier Martinet, former VP Global Retail Consumer Data Analytics and Use Case Governance, Insights & Loyalty, BP3) BPme

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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