Today's episode showcases a healthtech idea that is taking the world by storm!It sounds too good to be true, but Sweatcoin’s business model is based on rewarding its users simply for walking.The app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits.Jessica Butcher joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world’s first crypto-currency minted by movement!Listen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier.Show Notes:1.) Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy2.) Sweat Economy

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