Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Henry Christian. LinkedIn loyalty guru and independent loyalty consultant.Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia. Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members.Henry shared strategies for membership retention and acquisition talks about a very important principle that loyalty is not a program, it is an outcome to expect from your customers.Hosted by Tom Peace.Show Notes:1) Henry Christian2) LinkedIn Loyalty Post – Speak Like a CEO3) #215: Loyalty Insights from Asia - Speak Like a CEO

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