This episode focuses on the loyalty market in The Czech Republic, featuring expert insights from Radek Hrachovec.Radek has dedicated the last 20 years of his professional life to loyalty programmes and direct marketing and is one of the most skilled practitioners in Central Europe and a Partner of the Voxwise company.Radek is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in The Czech Republic – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by.Hosted by Charlie Hills. Show Notes :1) Radek Hrachovec2) European Loyalty Whitepaper3) Mando-Connect 4) YouGov5) Voxwise6) Net Loyalty Score introduction

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