In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.Hosted by Tom Peace.Show Notes :-1) Del Taco 2)Del Yeah! Rewards3) Erin Levzow - Former Vice President of Marketing Technology3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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