What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first?In this episode of Let's Talk Loyalty, I'm discussing MY absolute favourites - Whatsapp for Business/loyalty, the power of a voice marketing strategy and my all-time favourite, payment-led loyalty. These I believe are three of the most powerful tools available to loyalty marketers in 2021!To help me understand these innovative ideas, I chatted to Lisa Brightwell, the founder of one of the UAE's top loyalty agencies Bright Insights Consulting who has studied how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer behaviour.Listen for a masterclass in innovative loyalty marketing and the powerful tools that you can use to connect with your customers.Show Notes:1) Lisa Brightwell - Managing Director2) Bright Insights Consulting 3) World Health Organisation Uses WhatsApp for Covid for Health Information4) KLM - First Airline Leveraging Whatsapp for Business 5) Whatsapp for Business 6) Esteé Lauder Voice-Activated Sampling Campaign7) Forbes Article on Loyalty

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