AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------This week, we revisit our conversation with Kim Hardaker Former Vice President Loyalty & Partnership from Etihad Guest, the award-winning loyalty programme of Etihad Airways. With more than 7 million members worldwide, Kim shares how the programme evolved to stay relevant during a period of unprecedented disruption, including the launch of its remarkable "World of Thoughtfulness" campaign.A self-confessed data enthusiast, Kim also reveals fascinating loyalty insights and demonstrates how brands can create deeper emotional connections with customers when they need them most.Show Notes:1)Kim Hardaker2)Etihad Guest3) #48: Etihad Guest - Loyalty Insights from Etihad Airways

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