AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue, first released in 2020. Pavel Los, Former Global Loyalty Manager at Shell, shares how one of the world's largest brands built award-winning loyalty programmes across multiple markets—covering customer value, partnerships, meaningful measurement and sustainability.Six years on, these insights remain just as relevant for anyone designing loyalty strategies today.Show Notes:1) Pavel Los2) Shell Go+3) Shell Clubsmart

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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