Best of the Back Catalogue 2020: Vodacom South Africa Launches Vodabucks (#796)

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Previously titled “Best of the Back Catalogue: Vodacom South Africa Launches Vodabucks (#796)” — renamed by the publisher on Aug 11, 2026

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Recorded11 Aug 2026

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Show notes

This episode explores how Vodacom South Africa launched Vodabucks, an innovative loyalty programme designed to recognise, reward and drive customer behaviour.Jorge Mendes, Former Chief Officer, Consumer Business Unit, shares how Vodacom uses gamification, brand partnerships and global loyalty best practices to build engagement and drive profitable customer behaviour.Show Notes:1) Vodabucks2)Jorge Mendes3)#63: Vodacom South Africa Launches Vodabucks

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