This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TVThe Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results.In this episode Bill Hanifin speaks with recognized industry figure Peter Menges, SVP Customer Engagement and Loyalty with Sandals Resorts International. Sandals is a boutique luxury resort,brand that is Caribbean based and global in its appeal.In this session, you’ll hear Peter’s take on why loyalty is a by product of behavior, how to build and nurture vibrant customer communities and how customer experience is central to maintaining long term customer loyalty.Show Notes:- 1) Peter Menges2) Sandals Resorts International3) The Storyteller: Tales of Life and Music4) George Marshall: Defender of the Republic

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