Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)

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Recorded20 Aug 2026

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Show notes

Tomas Warden, Group Owner of Digital Customer Success at Telstra, shares how Telstra Plus is moving beyond points and rewards to create meaningful customer experiences, drive retention and build emotional loyalty.Discover how Telstra is using digital innovation, travel partnerships and customer-centric experiences to make loyalty a powerful strategic lever.Hosted by Carly Neubauer Show Notes: 1) Tomas Warden2) Telstra3) Telstra Plus4) Diary of a CEO by Stephen Bartlett.

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