The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont (#682)

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Previously titled “The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont” — renamed by the publisher on Aug 2, 2026

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Recorded01 Jul 2025

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Show notes

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One’s new loyalty research, The Four Dimensions of Loyalty.Show Notes: 1) Charlie Hills 2) Dayoán Daumont,3) Ogilvy One4) The Four Dimensions of Loyalty5) Neuromancer

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