Liberatory Business with Simone Seol

69. You're not procrastinating, you're doing invisible work

05 May 2026

Contributed by Lukas

If you've ever called yourself lazy, or wondered what's wrong with you for not being able to just sit down and do the thing — this episode...

68. Their discomfort is not your emergency

28 Apr 2026

Contributed by Lukas

This is my love to courageous ones everywhere.People aren't just listening to what you say.They're listening to how you're saying it.If...

67. What small, unscalable businesses teach us about profit

21 Apr 2026

Contributed by Lukas

Why is the deepest business wisdom you can find NOT in an online course?That's because it lives in Asian noodle stalls, kitchen hair salons, and ...

66. An Asian guide to prayer as a spiritual technology (with Joey Lieu and Daniel Lim)

14 Apr 2026

Contributed by Lukas

I'm sitting down with two of my closest friends, and most effective pray-ers I know: Joey Liu and Danny Lim.We're talking about how to under...

65. Responsible AI stewardship: a Buddhist perspective (with Billy Seol)

07 Apr 2026

Contributed by Lukas

My brother Billy Seol — software engineer, and Buddhist life coach — is one of the sharpest thinkers I know. And he has thoughts about AI I haven...

64. A Case for Hope: AI and the environment, mental health, and world-building (with Tallulah Le Merle)

31 Mar 2026

Contributed by Lukas

This is part 2 of a two-part series with Tallulah Le Merle — one of the most respected leaders at the intersection of AI and humanity. In this fina...

63: A Case for Hope: AI and jobs, education, the meaning of intelligence (with Talullah Le Merle)

31 Mar 2026

Contributed by Lukas

There is no shortage of voices weighing in on AI right now, and a lot of them are scared. I was too, honestly. Then I heard a talk by one of the most...

People have plenty of money

24 Mar 2026

Contributed by Lukas

If the economy is supposedly in the shitter, why is consumer spending at an all-time high? Let's look at the data behind the scarcity narrative t...

61. The multi-passionate advantage in an AI world

24 Mar 2026

Contributed by Lukas

As someone who's spent her whole life feeling like a misfit for having too many interests and not enough specialization, I'm inviting you to...

60. Enlightenment and ancestral coaching frameworks

17 Mar 2026

Contributed by Lukas

If you've ever sat in a coaching session and felt like the framework was useful but somehow too small, too constricting, like something essential...

59. What my 30's taught me

10 Mar 2026

Contributed by Lukas

As I turned 40 recently, I started asking myself what the single biggest lesson of my thirties was — and the answer surprised me. It wasn't a b...

58. How to actually get unshakable confidence

03 Mar 2026

Contributed by Lukas

You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if tha...

57. Scalable online business should fund unscalable work

24 Feb 2026

Contributed by Lukas

56. 4 things I'm no longer doing as I turn 40

17 Feb 2026

Contributed by Lukas

I'm turning 40, and I could not be more excited about it. I LOVE getting older.As I reflected on this milestone, I realized there are four things...

55. Four questions to ask if you think you might be underpricing

12 Feb 2026

Contributed by Lukas

Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to ...

All my prices are going up on Lunar New Year

12 Feb 2026

Contributed by Lukas

Prices on all existing courses are increasing on Tuesday, February 17th, 2026 (Lunar New Year). Here's what's changing, and why they'r...

54. My 10 predictions for the coaching industry in 2026

13 Jan 2026

Contributed by Lukas

It's 2026. What does this mean for coaches? Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going t...

53. Why your excited copy isn't working

30 Dec 2025

Contributed by Lukas

If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for...

52. What to do when you're cringing at old posts

23 Dec 2025

Contributed by Lukas

If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.Simone talks about what to do ...

51. The 10-to-1 rule of profitability

16 Dec 2025

Contributed by Lukas

What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” ...

50. Four sentences that keep you stuck on social media

09 Dec 2025

Contributed by Lukas

Social media is a mess and a miracle—surveillance capitalism, addictive design, billionaire overlords… and also, real friendships, clients, teache...

49. The Ancestral Business Manifesto - Ten Declarations

02 Dec 2025

Contributed by Lukas

In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building bu...

48. I want you to become a millionaire

18 Nov 2025

Contributed by Lukas

I want to help create 1,000 millionaires of the Global Majority.1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,0...

47. My Mom's 7-Figure Business Wisdom - with Dr. Joey Liu

11 Nov 2025

Contributed by Lukas

My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling the...

46. Rescue your dreams from capitalism: visioning at the scale that your ancestors meant for you - with Dr. Joey Liu

04 Nov 2025

Contributed by Lukas

Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep yo...

45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu

30 Oct 2025

Contributed by Lukas

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.We offer you a third way: liberatory ...

44. Why I raised my course price from $460 to $3000

29 Oct 2025

Contributed by Lukas

In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke —...

43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu

28 Oct 2025

Contributed by Lukas

You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat abo...

42. Your ancestors are your liberatory business guides - with Dr. Joey Liu

25 Oct 2025

Contributed by Lukas

When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm i...

41. Small Sell vs. Big Sell

21 Oct 2025

Contributed by Lukas

You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's ...

40. How to practice allyship when we're all in danger - with Rashida Bonds

14 Oct 2025

Contributed by Lukas

So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode...

39. Invitation to Chuseok celebrations

07 Oct 2025

Contributed by Lukas

I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom a...

38. The "Spiritual"-to-MAGA Pipeline: why colonized spirituality leads to fascism

30 Sep 2025

Contributed by Lukas

Episode 38: The “Spiritual”-to-MAGA Pipeline: Why Colonized Spirituality Leads to FascismHow do people who speak of love, light, and unity end up ...

37. Loving The Poop Of Life (interview with Danny Lim)

23 Sep 2025

Contributed by Lukas

Back in March 2025, I recorded a raw and intimate conversation in Finland with my  friend Danny Lim, the preeminent life coach and coach trainer of S...

36. Intentional, aggressive, and imperfect care

17 Sep 2025

Contributed by Lukas

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when you...

35. Business does NOT equal capitalism: a guide for reclaiming commerce

17 Sep 2025

Contributed by Lukas

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new t...

34. YES to millionaires, NO to billionaires

09 Sep 2025

Contributed by Lukas

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the heal...

33. Radical Hope: A Technology of Future Creation

02 Sep 2025

Contributed by Lukas

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you...

32. How to find your people: Part 4. Slow growth is real growth

26 Aug 2025

Contributed by Lukas

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is...

31. How to find your people: Part 3. Put creativity before strategy

19 Aug 2025

Contributed by Lukas

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — a...

30. How to find your people: Part 2. Decolonize the idea of giving value

12 Aug 2025

Contributed by Lukas

You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build t...

29. How to find your people: Part 1. Talk less about the work

05 Aug 2025

Contributed by Lukas

Let me help you find your people online (Worksheet included below!)The biggest mistake I see people making? Talking too much about your work — and n...

28. YES to authenticity, NO to personal branding

29 Jul 2025

Contributed by Lukas

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum ma...

27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you

22 Jul 2025

Contributed by Lukas

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn&ap...

26. Fear of being cancelled, Part 2: Why you’re probably not cancellable

15 Jul 2025

Contributed by Lukas

What if everything you think you know about being "canceled" is wrong?Your fear of being canceled is based on two common misconceptions abou...

25. Fear of being cancelled, Part 1: How to build an un-cancellable identity

08 Jul 2025

Contributed by Lukas

The biggest threat to your voice isn't the internet mob.... it's YOU!If you are so afraid of being canceled that you're keeping yoursel...

24. Why life coaching is a horrible business (feat. Billy Seol)

01 Jul 2025

Contributed by Lukas

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But th...

23. Don’t go “all in.” Get a job.

24 Jun 2025

Contributed by Lukas

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dast...

22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood)

21 Jun 2025

Contributed by Lukas

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Mayb...

21. Don't panic (feat. Rashida Bonds)

11 Jun 2025

Contributed by Lukas

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee...

20. Breaking the addiction to business growth

10 Jun 2025

Contributed by Lukas

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can act...

19. The myth of location independence, inter-being and reciprocal responsibility

27 May 2025

Contributed by Lukas

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actual...

18. A more relational way to handle sales objections

20 May 2025

Contributed by Lukas

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesi...

17. The uncomfortable paradox of business coaching

13 May 2025

Contributed by Lukas

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate thi...

16. Part 2: The Six Pillars of merging marketing strategy with soul

06 May 2025

Contributed by Lukas

15. Part 1: The Six Pillars of merging marketing strategy with soul

06 May 2025

Contributed by Lukas

I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.Introdu...

14. Pricing strategies that actually work

29 Apr 2025

Contributed by Lukas

If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not a...

13. My thoughts on using AI for marketing

29 Apr 2025

Contributed by Lukas

I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if t...

12. How to get testimonials that don't suck

26 Apr 2025

Contributed by Lukas

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sa...

11. Incongruence Part 2: The third way between strategy and soul

22 Apr 2025

Contributed by Lukas

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build ...

10. Incongruence, Part 1: The cost of misalignment

18 Apr 2025

Contributed by Lukas

I'm diving into one of the most overlooked but critical issues in online business: incongruence.This is  something few people name, but almost e...

9. My thoughts on intellectual theft

15 Apr 2025

Contributed by Lukas

Let's about what to do when people copy your work — ouch!Even though it's not fun when it happens, it's still possible to protect you...

8. Building “know, like and trust” without oversharing

08 Apr 2025

Contributed by Lukas

Yes, building "know, like, and trust" matters in marketing... ,,, but you don't need to be overly personal, pretend to be everyone&apo...

7. Upward, lateral, downward: a holistic framework of growth

01 Apr 2025

Contributed by Lukas

Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional fram...

6. Live conversations from HOME

25 Mar 2025

Contributed by Lukas

I'm trying something new!I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME. On this epis...

BONUS: Success can be a sedative

16 Mar 2025

Contributed by Lukas

I've been nervous to say this so far, but here goes...Some of the biggest frustration I feel comes from watching people who are already "est...

5. Your Profession vs. Your Artistry

15 Mar 2025

Contributed by Lukas

I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, Truth or...

4. The Cookie House Strategy (a.k.a. why the time to share your work is NOW)

10 Mar 2025

Contributed by Lukas

"Should I be showing up and sharing my work if I don't have anything to sell yet?"My answer is an emphatic YES.Waiting until you'v...

3. What to do when you fall out of alignment with your offer

09 Mar 2025

Contributed by Lukas

In this episode, I tackle the uncomfortable question many solopreneurs face but rarely discuss: what to do when you fall out of alignment with your of...

2. The Garbage Post Challenge

09 Mar 2025

Contributed by Lukas

In this episode, I reveal the marketing tool I've been teaching for years that's gone legitimately viral.Meet the Garbage Post Challenge: 10...

1. Ethical isn't optional: the Liberatory Business paradigm

08 Mar 2025

Contributed by Lukas

Ever felt trapped between making money and making a difference? In this premiere episode, I pull back the curtain after my 8-month sabbatical to share...