Lifestyle Business School

200+ Clients, $2 Million+ in Revenue + Countless Client Results: We’re Sunsetting Launchpad! Here’s Why (And a VERY EXCITING Final Intake!)

17 Apr 2023

Contributed by Lukas

April is a month of big, big news for The Course Cartel.And in the second big announcement in less than a week, we're sunsetting our FLAGSHIP gro...

I Cancelled My Launch. Here's Why.

11 Apr 2023

Contributed by Lukas

I was supposed to be launching Legacy, my high level program for established course creators, this week.But, I’m not. The reason is nuanced, but I w...

Why Setting an Arbitrary Revenue Goal is Bad for Business

03 Apr 2023

Contributed by Lukas

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn...

❣️ Business Diagnostic: 76 Questions to Diagnose the Health of Your Course Business

27 Mar 2023

Contributed by Lukas

It’s true what they say: What got you here, won’t get you there. And, if you're a course creator that has already enjoyed that first sweet ta...

"I Want A $100k Launch," She Said. "Can I do it?"

20 Mar 2023

Contributed by Lukas

"I want a $100k launch," she said. "Can I do it?"My answer was simple, and it's the same answer I give to EVERYONE I work wit...

❌ Productivity Keeps You Stuck Working 40 to 60-Hour Work Weeks (Here's What to Focus On Instead)

13 Mar 2023

Contributed by Lukas

❌ Newsflash: Productivity is keeping you stuck on the "working all hours" hamster wheel. The definition of productivity is, quite literall...

Are You Building a Business for Life?

06 Mar 2023

Contributed by Lukas

Are you building a business to support the LIFE you want?If not, why not?There's no use chasing an arbitrary $1 million in revenue if you aren&ap...

Revealed! A Sneak Peek Into My Typical Work Week

27 Feb 2023

Contributed by Lukas

Revealed! A sneak peek into what day-to-day life looks like as a business owner, mother, partner and friend juggling all of the things! For anyone tha...

Our "Life First" Business Plan For 2023

20 Feb 2023

Contributed by Lukas

A couple of years ago, I had a profound epiphany that changed my business and my life forever.At the time, my digital course business was rapidly grow...

❤️‍🔥😍 Sexy Budgeting, Finances and PROFIT for Online Business Owners

13 Feb 2023

Contributed by Lukas

REPEAT AFTER ME: DO NOT MANAGE YOUR BUSINESS BY LOOKING AT YOUR BANK ACCOUNT.Hands up if you're guilty of this!Here's what it looks like:Ope...

9 Steps For Building TRUE Wealth (Time, Money and Freedom) as an Online Business Owner

06 Feb 2023

Contributed by Lukas

TRUTHBOMB: You DON’T have to scale your business to the moon (and in fact, the pursuit of doing so might be costing you dearly). Here's how to ...

1 Million Downloads, 20k Subscribers and 17k Instagram | Organic Reach Secrets for a Highly Profitable Business

30 Jan 2023

Contributed by Lukas

Who needs to get more eyeballs on their business without spending a cent?*Everyone raises hand*It's critically important, and even more so RIGHT ...

[Podcast Best Of] Building Authority and Becoming a Micro Celebrity in Your Niche

29 Jan 2023

Contributed by Lukas

Tough love-bomb 💘💣 Without authority, you will find it incredibly tough to sell.And without authoring content (literally, the “author” in a...

[Podcast Best Of] Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)

26 Jan 2023

Contributed by Lukas

Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If...

[Podcast Best Of] Our Podcast Makes Us $8,300 an Hour -- Here's How

24 Jan 2023

Contributed by Lukas

First up in our walk down memory lane, we revisit for Podcast Best Of how our podcast makes us $8,300 an hour!“I don’t have TIME to start a podcas...

Our BRAND NEW '5-Hour a Week' Marketing Plan: Revealed

23 Jan 2023

Contributed by Lukas

No one wants a marketing plan, but EVERYONE wants to make more money, right? And even more so, they want to do it in a way that doesn't mean post...

Why Your Brand Power Will Carry You Through Tough Financial Times (And How to Grow Yours)

16 Jan 2023

Contributed by Lukas

Want to create custom, bespoke and BEAUTIFUL delivery experiences for my students to separate me from others in the industry, AND to create beautiful ...

Advanced Strategies for Growing Your Online Course With John Lint, KLEQ

09 Jan 2023

Contributed by Lukas

There are two ways to win at online business.One? Brute force. “Hustling” all of the hours. A focus on “being productive”. Being a good little...

2022 Year in Review - A Business, a Baby and a Rebrand, Oh My!

21 Dec 2022

Contributed by Lukas

A business, a baby, a rebrand, oh my! 2022 has been big, beautiful and bloody tough at times.In today's podcast episode, we are digging into this...

The Six Phases of Building a Course Business to the Lifestyle Business Sweet Spot

14 Dec 2022

Contributed by Lukas

The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, ...

How Helena Made $30k in the Last Days of Her First Launch

08 Dec 2022

Contributed by Lukas

Newsflash: Becoming a successful business owner (course creation included) takes courage, tenacity and grit.Helena Nikola, founder and creative direct...

How Mathilde Has Built a Thriving Evergreen Course Business Without Launching in a Non-Business Niche

06 Dec 2022

Contributed by Lukas

"I want to create a digital course but I hate the idea of launching or showing up live!""I'd love a successful course but I have a...

How Victoria Has x4-ed Her Ad Spend and Made $15k Within Months of Launching Her First Course

05 Dec 2022

Contributed by Lukas

If you've ever coasted along, unsure when to finally take the leap and REALLY make the most of your life, Victoria's story will hopefully in...

How Lucy the Lawyer Made $20k in Her First Lazy Launch

04 Dec 2022

Contributed by Lukas

If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it...

How Britt Got Paid to Create Her Online Course (Without Webinars, Launching or Funnels)

01 Dec 2022

Contributed by Lukas

Ever told yourself that you don't have the TIME to create an online course? What if you were to switch "I don't have time" for &q...

Mo' Offers, Mo' Problems: Why Simple Scales and How to Do It

28 Nov 2022

Contributed by Lukas

There is a real “trend” at the moment of creating offer after offer; course after course. At best, it’s a tired approach to “doing” an onlin...

The Seven Deadly Online Course Sins "Successful" Course Creators Make

21 Nov 2022

Contributed by Lukas

You'd think that hitting $100k, or $500k, or $1 million in online sales would mean you've MADE it, right? I mean, all of your revenue goals ...

New Business! New Brand! New Podcast! New Mission! Introducing The Lifestyle Business Sweet Spot

14 Nov 2022

Contributed by Lukas

Welcome to the LIFESTYLE BUSINESS SWEET SPOT.  Our new business brand, The Course Cartel, is hellbent on achieving it, in living in it, and in helpin...

RIP Stevie Says Social - It's the End of an Era!

07 Nov 2022

Contributed by Lukas

Well, this is (really) it. After today, Stevie Says Social as a brand is officially no more. It's been five years, a million cheers... and if I&a...

How to Build An Audience From Scratch

02 Nov 2022

Contributed by Lukas

"You need to build an audience of people to sell to!" Says every marketer, ever. "BUT HOW?!" I hear you cry. Building your audienc...

How I Swapped Clients For Courses

26 Oct 2022

Contributed by Lukas

Next up in our Throwback Thursday session, we revisit How I Swapped Clients For Courses!"I don't have time...," says everyone, always. ...

The Four Levers You Can Pull to Supercharge the Growth of Your Online Course Business

24 Oct 2022

Contributed by Lukas

Growing an online course business is SIMPLE, but not EASY. If you want to supercharge the growth of your online business, there are FOUR core levers a...

Why a $400k Sales Month Broke My Business, My Brain and My Bank Account

19 Oct 2022

Contributed by Lukas

Next up in our Throwback Thursday session, we revisit Why a $400k Sales Month Broke My Business, My Brain and My Bank Account!We’re gonna kick this ...

Operational Elegance: How to Build the Streamlined BUSINESS Behind Your Online Course or Program

17 Oct 2022

Contributed by Lukas

It's one thing to create an online course; it's entirely another to build the "business" behind it.  Processes, team, finances, S...

Successful Online Course Creators Have These FIVE Things In Common

12 Oct 2022

Contributed by Lukas

First up in our walk down memory lane, we revisit for Throwback Thursday what FIVE things Successful Online Course Creators Have in Common!❌ Unpopul...

New Levels, New Devils - Five "Real Talk" Truths About Building an Online Course Business "Successful" Course Creators Aren't Talking About

10 Oct 2022

Contributed by Lukas

Ever wondered what it's like once you've "made it"? Well, let me tell you...New levels, new devils, as they say 👹And let me tel...

We Had a $40k Lazy Launch of Our Podcast Course By Doing This ONE Thing

03 Oct 2022

Contributed by Lukas

The secret to making $40k with our lazy course launch? Simply, this:A content plan focused on avoiding the "sea of same" 🐟🐟🐟 by con...

Five BIG Changes in the Online Business Landscape (And How to Navigate Them Confidently)

26 Sep 2022

Contributed by Lukas

If there was ONE thing that I would class as "constant" in the Online Education industry, it would be change. Digital education is a billion...

Navigating the Daily "Polarity" (Highs and Lows) of Life as a Business Owner

20 Sep 2022

Contributed by Lukas

Polarity is a word that I have used a lot lately.It accurately depicts most of my days in business and in life.Life as an online business owner, in my...

Don't Take It Personally: Inviting Frank, Fair Feedback from Your Clientele and Using It to Improve

12 Sep 2022

Contributed by Lukas

Asking for — and having the objective ability to hear — frank feedback from your clientele on your business and their experience with it is one of...

Balancing Kids & Business: How I Am Navigating This "Full" Season of Life

23 Aug 2022

Contributed by Lukas

Babies, toddlers, business, oh my!I’ve always said that running a business is the biggest lesson in personal development that you could ever underta...

Why We’re Rebranding — and Five Signs It Might Be Time for You to Consider a Business Rebrand, Too

15 Aug 2022

Contributed by Lukas

What do you do when you start to feel that your brand no longer reflects the evolution and growth of your business?When you start to feel, dare I say ...

How to Stand Out and Sell Out in More Challenging Market Conditions

08 Aug 2022

Contributed by Lukas

We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds...

Our Podcast Makes Us $8,300 an Hour -- Here's How

01 Aug 2022

Contributed by Lukas

“I don’t have TIME to start a podcast..”“The tech is overwhelming, I don’t know where to start..”“But what if I run out of topic ideas?”...

Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)

25 Jul 2022

Contributed by Lukas

Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It...

Building Authority and Becoming a Micro Celebrity in Your Niche

11 Jul 2022

Contributed by Lukas

Tough love-bomb 💘💣 —Without authority, you will find it incredibly tough to sell.And without authoring content (literally, the “author” in...

Revealed: How to Turn Social Media Followers Into Sales Without EVER Being “Salesy”

27 Jun 2022

Contributed by Lukas

Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any ot...

How Cat Doubled Her Best Launch Results with THIS Strategy

20 Jun 2022

Contributed by Lukas

Would you like to know what strategy Cat Skreiner used to double her best launch results? Cat Skreiner was already a successful course creator when s...

What is a Traffic and Visibility Plan and Why Do I Need One?

15 Jun 2022

Contributed by Lukas

To sell a course, the right people need to see your offer. Period.Without eyeballs, there aren’t sales.Luckily, the process of GETTING eyeballs isn’...

How to Deliver a Launch That Sells Like Crazy

14 Jun 2022

Contributed by Lukas

Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and...

How to Create a Course or Program That Delivers an Epic Transformation

13 Jun 2022

Contributed by Lukas

💣Truthbomb — the LAST THING YOUR FUTURE STUDENT NEEDS IS MORE INFORMATION.“Say whhhaaaa?!”, I hear you say.Yep, it’s true.In case you haven...

How to Create An Irresistible Digital Course or Program That Sells Like Hotcakes

12 Jun 2022

Contributed by Lukas

If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically ...

How Sherrie Achieved Our Highest EVER Launch Result In Her First Digital Course Launch

06 Jun 2022

Contributed by Lukas

Want to know how Sherrie achieved our highest EVER launch result in her first digital course launch?Sherrie Storor holds the title for the highest con...

How to Get S&*% Done (Even If You’re Busy, Overwhelmed and Over It)

30 May 2022

Contributed by Lukas

One thing I know for sure? That we’re all busy. Overwhelmed. Madly trying to maintain a business, often raise children, juggle a social life, fit in...

A Quick Note on Motivation v Discipline

23 May 2022

Contributed by Lukas

“BUT I DON’T FEEL LIKE IT TODAY!!!” - Says everyone, always, when their motivation wanes.But, what if we told you that being MORE motivated is t...

Quick Win Ideas to Generate an Extra $10k+ FAST

16 May 2022

Contributed by Lukas

Want a quick $10k cash injection into your digital product business? Stuck on how to make it happen without a big, fancy launch? I hear you.Sometimes,...

My Launch Flopped - Now What?

09 May 2022

Contributed by Lukas

Worried about launching a digital product and hearing crickets? 🦗 Or perhaps you have launched in the past, and despite all of your hard work the o...

Stop Being a Doormat: How to Set Clear Boundaries With Students and Clients

02 May 2022

Contributed by Lukas

As a digital course and program creator with hundreds of people in my flagship program, Launchpad, and my digital courses combined, I have learnt a th...

How to Productively Create Content Without Overwhelm as a One (Wo)Man Show

25 Apr 2022

Contributed by Lukas

Do you struggle to create content consistently? Have a habit of getting bursts of inspiration, and then fall off the hamster wheel entirely? Do you wo...

Six “Real Talk” Reasons I Stopped Posting on Social Media 👻

18 Apr 2022

Contributed by Lukas

Do you KNOW you should be showing up on social media, but struggle to do it consistently? Several times over the past 18 months, that is the EXACT sit...

How I Got MORE Qualified Leads In 14 Days Than I Did In the Previous 12 Months - Without a Single Social Media

11 Apr 2022

Contributed by Lukas

Still blaming your lack of engagement, follower count or 'that damn algorithm' for the crickets chirping in your business bank account?We go...

How to Get PAID to Grow More Leads and Sales Than You Can Poke a Stick At!

07 Apr 2022

Contributed by Lukas

If you’re a service provider, coach, expert or course creator who needs a simple, effective system for effortlessly ascending your social media foll...

🚨 SOS! How to Avoid Leads and Social Media Followers That Don't Buy From You!

06 Apr 2022

Contributed by Lukas

Want sales?You need leads first. But, you already know that, right?So, you’re madly posting x3 times a week on Instagram, recording weekly podcasts ...

Why NOT Having an Ascension Model is Hurting Your Business

05 Apr 2022

Contributed by Lukas

“What is an ascension model, and why do I need one?” - said, well, basically no-one ever (because everyone is far too obsessed wondering how to ge...

The “Basic” Marketing Advice You Need to Stop Following RIGHT NOW

04 Apr 2022

Contributed by Lukas

Let me give it to you straight.Last year was a doozy in the online marketing world, and quite simply?Things got harder.Like, WAY harder.Times have cha...

Show Me the Money! How to Turn Email Subscribers Into Buyers

03 Apr 2022

Contributed by Lukas

I bet you've heard some of these things:“You don’t own your social media platforms!”“Build a list of email subscribers!”“You need a l...

How to Create an Epic Lead Magnet in 60 Minutes or Less

28 Mar 2022

Contributed by Lukas

You know you should be growing your email list. Maybe you already have a random freebie collecting dust somewhere on your digital shelves. But actuall...

How Nicki and Vicci Made $120k in 7 Days With Their 'Industry First' Digital Course

21 Mar 2022

Contributed by Lukas

Want to know how Nicki and Vicci made $120k in less than 7 days with an "industry first" course idea? From a Wildly Successful nature play ...

Why Organic Content is More Important Than EVER in 2022 With Laura Higgins, Lala Social Club

14 Mar 2022

Contributed by Lukas

Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS u...

How Lexie Beat Her Mindset Gremlins to Make $10k in Her First Online Course Launch

07 Mar 2022

Contributed by Lukas

 Wondering what a first time course launch looks like -- the good, the bad and the nerve-wracking? In today's podcast episode, Lexie breaks down...

10 Instagram Commandments for More Sales in 2022

17 Jan 2022

Contributed by Lukas

I was going to call this "How to beat the Instagram algorithm in 2022?", because I knew it would go viral. Give the people what they want, ...

How Katie Manifested $50k in Online Course Sales in Six Months (With a Small Audience and a Newborn!)

10 Jan 2022

Contributed by Lukas

The ingredients required to be a successful course creator involve a happy marriage of three things - strategy, mindset and action. In today's po...

2021 Year in Review | Five Business and Life Reflections on the Year That Was

21 Dec 2021

Contributed by Lukas

I'm not sure 2021 has been the year everyone hoped it would be.In the wake of the C-Word in 2020, many of us were hoping for a calmer 2021, perha...

Deciding Who is Legit, and Who Just Wants To Be Famous on Instagram

06 Dec 2021

Contributed by Lukas

WARNING: Instagram is a fab tool, but there are also plenty of tools on Instagram using it to try to be fab (I was pretty proud of this lame quote 🤣...

How Stephanie Made $12k in Her Very First Online Course Launch With a Tiny Email List

29 Nov 2021

Contributed by Lukas

Creating a digital course for travel agents in the middle of a pandemic which left the entire industry on its knees is NOT exactly the 'ideal&apo...

How Leanne's First Flagship Online Course Has Helped 50+ Facilitators Get Booked Out

22 Nov 2021

Contributed by Lukas

Newsflash! Trying to "funnel" hack or duct tape random strategies you see other "successful" course creators implementing online i...

How Alyce Sold Out Her Beta Copywriting Course in 24 Hours - Without Webinars, Launching or Funnels

15 Nov 2021

Contributed by Lukas

Wondering how you can get PAID to create your online course, without all of the "stuff" that comes along with a big, complicated live launch...

How Christie Went from 0 to $35k In Online Course Sales in Less Than Six Months

08 Nov 2021

Contributed by Lukas

Curious how endo dietician Christie went from 0 to $35k in course sales in her brand new digital course business in less than six months - without a b...

Successful Online Course Creators Have THESE Five Things In Common.

01 Nov 2021

Contributed by Lukas

❌ Unpopular Opinion: Not EVERYONE is cut out to be a course creator (despite what the online gurus might tell you). In my experience, there are a n...

Data v Emotion: How to Reverse Engineer Your Online Course Success with Math

25 Oct 2021

Contributed by Lukas

Online course math is simple. But, of course, we’re human and so we lovvvve to overcomplicate it. The quickest way to know if your online course pro...

How I Swapped Clients for Courses

23 Jun 2021

Contributed by Lukas

In this throwback episode, I share how I swapped clients for courses.  -------Want more? Here’s how we can help you: Enjoy this content? Follow and...

Mapping Out Your Course Curriculum the Easy, Breezy Way

18 Jun 2021

Contributed by Lukas

This is our final day of our five day series of free Course Creation Classes. ---------Want more? Here’s how we can help you: Enjoy this content? F...

How to Create an Online Course That Stands Out and Sells (You Need This ONE Thing!)

17 Jun 2021

Contributed by Lukas

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.c...

How to Choose a Profitable Online Course Topic

16 Jun 2021

Contributed by Lukas

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.c...

The Best Way to Sell Your Online Course

15 Jun 2021

Contributed by Lukas

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.c...

The Most Profitable Digital Product You Can Create

14 Jun 2021

Contributed by Lukas

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.c...

The Passive Income Lie

08 Jun 2021

Contributed by Lukas

"I want to create an online course because I want passive income". Have you heard that? Or, have you heard the online gurus telling that t...

How Kura Grew Her List By 6,000 In Less That Three Months With a Virtual Conference

02 Jun 2021

Contributed by Lukas

"Grow your email list" - they say. Which is FINE, until you're trying to cobble together lead magnets, landing pages and an ads budget ...

When You Launch, You Learn (How to Kick the Dreaded Launch Rollercoaster to the Curb)

25 May 2021

Contributed by Lukas

If you've ever launched an online course in the past, you'll be familiar with the launch rollercoaster. And if not, let me give you the cli...

How Dee Got Paid $10,000 to Create Her Online Course (Without Webinars, Launching or Funnels)

18 May 2021

Contributed by Lukas

Curious how Dee was paid - the tune of $10,000 - to create her online course (without webinars, launching or funnels?) Dee is the owner of Her Soulful...

How Should I Price My Online Course? Unpopular Opinion: Do Not Charge Your Worth (Charge x10 Less)

16 May 2021

Contributed by Lukas

“How should I price my online course?”“CHARGE YOUR WORTH”, they say.Ever heard this?I have, over and over and over.It’s problematic in most ...

Which Comes First: The Audience, Or the Course? (Breaking Down the Chicken Egg Conundrum of the Online Course World)

11 May 2021

Contributed by Lukas

Which comes first – the chicken, or the egg?It’s an age-old conundrum, and I know it sure as hell baffled me for a good 20 years or so.All chicken...

Why a $400k Sales Month Broke My Business, My Brain and My Bank Account

09 May 2021

Contributed by Lukas

Oh hey. It's me. Stevie.I’ve only been dark on social media, podcasts, and inside of your email inbox for the past four and a bit months.. but,...

*Expiring Episode* This One Thing Will Make Your Online Course Stand Out, Sell Out and Get Stellar Results for Your Students

01 Dec 2020

Contributed by Lukas

Want to create a course, but have no idea how to take your ideas and know how and craft it into a KILLER course that you're really damn proud of,...

*Expiring Episode* Choosing the Perfect Online Course Topic

30 Nov 2020

Contributed by Lukas

The FIRST big question you might be asking if you've ever thought of creating and launching an online course is is like.. which TOPIC should I ch...

Launching v Evergreen Funnels: What is the Best Way to Sell My Online Course?

23 Nov 2020

Contributed by Lukas

"What is the best way to sell my online course?" - says every aspiring course creator, ever.I've tried live launches, evergreen sales f...

Three Years in Business [+ FREE PRIVATE TRAINING INVITE]

16 Nov 2020

Contributed by Lukas

Happy birthday to me!Happy birthday to me!Happy birthday to Stevie Says Social!Happy birthday to me!A big three years old today.Out of the toddler yea...

Do I Need a Big Audience to Launch an Online Course?

09 Nov 2020

Contributed by Lukas

"Do I need a big audience to launch an online course?"This is hands down the most common question that service providers have been consideri...

What Course Platform and Tech Do I Need to Create an Online Course?

02 Nov 2020

Contributed by Lukas

Stuck spending late nights googling which course platform or tech you need to create an online course?If you're still 'thinking' about ...

Exactly How I Transitioned From Services to Digital Courses

26 Oct 2020

Contributed by Lukas

"I don't have time..." - says everyone, always.We're all busy. Ten busy.Throw a business and kids into the mix and you can dial th...