Lifestyle Business School
Episodes
Should I Create an Online Course, a Membership or an eBook?
23 Oct 2020
Contributed by Lukas
If you've THOUGHT about launching a digital product, one of the first questions you would likely have had is WHAT to create - a course, a members...
Lessons from an $87,000USD Online Course Launch
12 Oct 2020
Contributed by Lukas
Ever wanted a sneak peek behind the scenes of a successful online course launch to see what REALLY happened? The good, the bad... and the "lesson...
Instagram Sales Secrets
10 Aug 2020
Contributed by Lukas
Sooo.. how many sales did you make with Instagram last week? Awkward silence Crickets Clears throat and shifts awkwardly in seatLet me guess: Zero? ...
How to Build Your Audience From Scratch
03 Aug 2020
Contributed by Lukas
"You need to build an audience of people to sell to!" - says every marketer, ever."BUT HOW?!", I hear you cry.Building your audien...
Steal This Instagram Stories Highlights Strategy (It's Epic)
27 Jul 2020
Contributed by Lukas
Instagram Stories Highlights are one of the most overlooked, but super valuable, features of the Instagram platform. Your highlights feature front-and...
Stop Listening to Podcasts! Do This Instead.
01 Jul 2020
Contributed by Lukas
Put your hands up if you're a podcast junkie!I know I am.In fact, I can credit a hell of the lot of the knowledge I've gained over the past ...
Instagram DM Sales Strategy (It All Goes Down in the DM!)
22 Jun 2020
Contributed by Lukas
It ALL goes down in the DM.The Instagram DM, that is!If you haven't given too much attention to your Instagram DM Sales Strategy in the past, you...
Five KILLER Instagram Strategies Working Right NOW.
09 Jun 2020
Contributed by Lukas
Want to sell stuff on Instagram? Of course, you do.Here’s the thing, though.Blindly following crappy advice from so-called ‘social media experts’...
Why I'm Retiring My Signature Social Media Course (And, What's Next!)
25 May 2020
Contributed by Lukas
It's no secret that my Signature Social Media Program, Hashtags Aren’t the Answer, is my best selling course.Hundreds of students have graduate...
Want to Scale to a Million Dollars? This is *Exactly* How I Plan to Do It.
19 May 2020
Contributed by Lukas
Want to add $10,000 to your revenue? $100,000? Or, maybe even a MILLION?Good! You should!Often in business, we’re wary of talking about our big reve...
From 0 to 300,000 Podcast Downloads in Two Years
12 May 2020
Contributed by Lukas
Two years.Launching at #2 in the Charts.300,000 podcast downloads. 250 five star reviews. 5 one star reviews (gotta be honest, right!). 92 episodes...
Behind the Scenes of a $50,000USD Online Course Launch
05 May 2020
Contributed by Lukas
Ever thought about launching an online course, and want a sneaky peek behind the curtain of a successful online course launch to see how it’s done? ...
Let’s Talk About Negative Feedback, One Star Podcast Reviews & Burn Out, Shall We?
27 Apr 2020
Contributed by Lukas
Business can be a big ‘ol bitch sometimes.Like when you spend all day grinding out 14 hours of work, only to check your phone and see a scathing one...
[Bonus] What Is Success Anyway: Chatting Success with Kate Toon on the Kate Toon Podcast
15 Apr 2020
Contributed by Lukas
In this bonus episode, I am chatting to Kate Toon on her podcast, The Kate Toon Podcast, all about success. Want to launch a wildly successful podcas...
Not Being a Stereotypical Entrepreneur, The Anatomy of a Personal Brand Business, Launching Tips and Podcast SEO with Kate Toon
15 Apr 2020
Contributed by Lukas
Want to build a personal brand? Want to know the secrets to selling out and launching, even when people aren't 'supposed' to be buying?...
[BONUS] Girl Interrupted: Chatting Business, Babies and Podcasting with Rachelle and Gina from the Girl Interrupted Podcast
12 Apr 2020
Contributed by Lukas
In this bonus episode, I am sharing my recent podcast interview with Gina and Rachelle from the Girl Interrupted Podcast. Check them out on Instagram ...
Podcast KickStart: How to Start a Podcast in 2020
06 Apr 2020
Contributed by Lukas
I am currently running a free four day training series designed to give you all of the tools you need to start a podcast. This podcast episode is a re...
Five Productive Things to Do for Your Business During Self-Isolation
30 Mar 2020
Contributed by Lukas
Googling things to do at home during self isolation? Seems you’re not the only one: ‘things to do at home during self isolation’ is one of the m...
Season Three Trailer: Online Business Strategy
25 Mar 2020
Contributed by Lukas
How do I create and sell online courses? How do I build an online business? What’s the best way to create passive income? How do I build a personal ...
Launching a Podcast at #1 with Kayla Houlihan
16 Dec 2019
Contributed by Lukas
Dreaming of starting a podcast and rocketing to the top of the podcast charts?Well, stop dreaming – because it’s totally possible!In today’s epi...
Blending Business and Babies with Lorraine Murphy
02 Dec 2019
Contributed by Lukas
In today’s episode, Lorraine and I have a mum-to-mum conversation about why trying to juggle motherhood and business is a recipe for disaster, and w...
Behind The Scenes | 2019 Year in Review
18 Nov 2019
Contributed by Lukas
It’s my birthday!Today marks two years since my business officially opened its doors.NOT coincidentally, it also happens to be my ACTUALLY birth...
Steal this Instagram Post and Stories Formula (It WORKS)
11 Nov 2019
Contributed by Lukas
Truthbomb: If you feel like you’re hearing crickets when you post on Instagram, it probably hasn't got a single thing to do with the algorithm....
Seven Ways Podcasting Has Transformed My Business
28 Oct 2019
Contributed by Lukas
Wondering if you should start a podcast?In this episode of the Stevie Says Social podcast, I break down all of the different ways in which starting a ...
Lessons and Insights From Three Years of Podcasting with Clarissa Rayward, The Happy Family Lawyer
21 Oct 2019
Contributed by Lukas
When I found out that my friend, Clarissa Rayward aka "The Happy Family Lawyer", was coming up to her third anniversary of podcasting, I kne...
Should I Start a Podcast?
14 Oct 2019
Contributed by Lukas
If you’ve ever wondered “Should I start a podcast?”, you’re not alone.Podcasting is so hot right now and is enjoying a HUGE renaissance. Why?...
How to Plan for Maternity Leave (or Time Off) in Your Business
07 Oct 2019
Contributed by Lukas
When you’re a busy business owner or entrepreneur, the idea of leaving your business baby for any reason can be an overwhelming thought. When it’s...
How to Set Marketing Goals in Your Business (and Avoid Shiny Object Syndrome)
23 Sep 2019
Contributed by Lukas
Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list? No? Well, yo...
Retargeting: The Secret to Facebook Ads Success
16 Sep 2019
Contributed by Lukas
Let me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you...
Tips and Tricks for Facebook Ads Success with Cat Skreiner, Seeking Digital
09 Sep 2019
Contributed by Lukas
Want some tips and tricks for Facebook Ads success from someone in the trenches running them every day? Yeah? Well, you’re in luck because that is...
How to DIY Your Facebook Ads (And Why It Just Got A Whole Lot Easier)
02 Sep 2019
Contributed by Lukas
Want to DIY your Facebook Ads but have NFI where on earth to start? If so, you’re not alone. Facebook Ads have always been a powerful way for smal...
How to Build a Client Winning Website with Louise Henry, Solopreneur Sidekick
26 Aug 2019
Contributed by Lukas
Have you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat?That’s what we...
Please Stop Making These LinkedIn mistakes
19 Aug 2019
Contributed by Lukas
Please, for the love of all things good and holy, STOP making these LinkedIn mistakes. Some of them are affecting your visibility. Some of them are ...
Five Things You NEED to know about LinkedIn
12 Aug 2019
Contributed by Lukas
Considering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start? If so, this is the podcast ep...
The Seven Profit Pillars Needed in Order to Have a Sustainable and Profitable Business,with Angela Henderson
22 Jul 2019
Contributed by Lukas
Want to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO!With so many small business owners chasing sp...
Surprise! I’m Having a Baby
15 Jul 2019
Contributed by Lukas
SURPRISE! I’m having a baby!This is not a drill. There’s a mini Stevie and Jules on the way in t minus 7 weeks. Whhhhhat?! Kept that one on the...
Knowing Your Numbers, and the Instagram Engagement Experiment - A Case Study With Clare Wood
09 Jul 2019
Contributed by Lukas
Guys! We’re in a fresh, shiny new financial year. That means that it is the perfect time to start revisiting our goals - business goals, financial ...
The Ultimate List: Digital Marketing Tools That Have Changed My Business Life
02 Jul 2019
Contributed by Lukas
When you work in digital marketing as long as I have, you start to play favourites. Favourite tools, I mean.There are certain digital apps and tools ...
Which Instagram Profile Should I Choose? Instagram Business, Personal and Creator Accounts: A Case Study
25 Jun 2019
Contributed by Lukas
Wondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a pe...
LinkedIn | The LinkedIn Video Strategy that Got Ruby Lee 1.5 million Views on ONE Post
19 Jun 2019
Contributed by Lukas
Ahhhhh, LinkedIn.Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far?It’s been all spammy...
Five Launch Lessons From My Most Successful Online Course Launch To Date
11 Jun 2019
Contributed by Lukas
Wondering what goes on behind the scenes of a successful launch?The good, the bad and, well - to be honest - the ugly, too?Of course you do.Why? Becau...
How to Hack Your Own PR with Odette Barry, Odette and Co
03 Jun 2019
Contributed by Lukas
Want to learn how to hack your own PR?You should.There are huge opportunities for small businesses willing to put in the work to hack their own PR and...
How to Spring Clean Your Business, Marie Kondo Style.
28 May 2019
Contributed by Lukas
You can call me Marie Kondo if you like, because I have just spent the better part of the weekend completely spring cleaning my business.⠀⠀⠀⠀L...
Building Your Personal Brand Online with Youtube and Live Video with Erin Henry
14 May 2019
Contributed by Lukas
Ever thought about building a personal brand online? That's exactly what Erin Henry has done, and in this episode she gives away her top tips for...
Grow Your Social Media Following with Competitions - A Simple Strategy for Doing it the Right Way
07 May 2019
Contributed by Lukas
Want to learn how to grow your social media following with Competitions?Well, there's a right way to do it, and a wrong way to do it.In this epis...
What's Working with Facebook Ads Right Now - 11 Top Tips For Success
29 Apr 2019
Contributed by Lukas
Just so you know?There's a LOT of change going down in the world of Facebook ads.What worked even six months ago doesn't work anymore.Compet...
A Simple Social Media Sales Funnel That Sells - A Case Study with Tegan Studsor
22 Apr 2019
Contributed by Lukas
Want to know how to build a simple social media sales funnel that sells, but unsure where to start?If so, you're not alone.In this podcast episod...
Why Hashtags Aren't The Answer (And What to Focus on Instead)
15 Apr 2019
Contributed by Lukas
Are hashtags the answer when it comes to your social media strategy?That is the question we tackle in today's episode.We cover:The difference bet...
How to Write Social Media Copy with Personality, with Ami Williamson, Damn Write
08 Apr 2019
Contributed by Lukas
One of the most important elements of branding? Killer copy!This episode is ALL about how to write social media copy with LOADS of personality to make...
The Four Essential Elements of Social Media Success
01 Apr 2019
Contributed by Lukas
In this episode, we cover the four essential elements of social media success.So many small businesses are stuck in the social media vortex; posting o...
Get Inspired to Start and Grow the Business of Your Dreams with Kaylene Langford, StartUp Creative
26 Mar 2019
Contributed by Lukas
Want to start and grow the business of your dreams?If so, this is the episode for you.Whether you’re still in corporate and you’re dreaming of mor...
How to Get Your First 10,000 Followers on Instagram
19 Mar 2019
Contributed by Lukas
Wondering how to get your first - or your next - 10,000 followers on Instagram?If so, you’re not alone.‘How to get your first 10,000 followers on ...
How to Personalise Your Offline Marketing with Jo Eleanor, Calligraphy En Vogue
11 Mar 2019
Contributed by Lukas
Jo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stati...
Tips for Event Planning for Small Businesses with Jess Selwood, The Commune Space
26 Feb 2019
Contributed by Lukas
Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode...
How to Create and Sell An Online Course (With Zero Tech Overwhelm) | Part I
19 Feb 2019
Contributed by Lukas
Truthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business.Like, ever.My only regret?That I di...
How to Become a Digital Nomad and Live in Bali with Alarice Stuart, Brand Babes Studio
05 Feb 2019
Contributed by Lukas
Ever wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you?That's the theme...
Seven Ways to Increase Your Instagram Engagement in 2019
29 Jan 2019
Contributed by Lukas
Wondering how you can increase your Instagram engagement in 2019?If you’re not, you should be.In fact, if Instagram is a key marketing channel for y...
Simple, Sexy Social Media Analytics | Five Steps to Track and Measure Your Social Media Success
22 Jan 2019
Contributed by Lukas
Allergic to social media analytics?I feel you - numbers are NOT my jam either.I hate ‘em.BUT, here’s the thing.When it comes to success on social ...
How to Get your Business Mindset Ready for 2019 with Anna Jonak from Business School for Mums
08 Jan 2019
Contributed by Lukas
Struggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you.After a huge end to 2018...
How to Write Killer Social Media Captions
11 Dec 2018
Contributed by Lukas
Want to know how to write killer social media captions? This is the episode for you!If you want it done for you though, I'd highly recommend chec...
Talk Social to me LIVE Q+A Podcast
04 Dec 2018
Contributed by Lukas
A recorded Facebook live version of the Talk Social to Me Podcast.Episode SummaryIn this episode, I answer your burning social media questions. We cov...
The Seven Deadly Social Media Sins
27 Nov 2018
Contributed by Lukas
There are Seven Deadly Social Media Sins that so many small businesses make.It’s IMPORTANT to learn what these are.Why? Because you don’t know wha...
Reflection | Life, Mindset and Marketing Lessons from a Year in Business
19 Nov 2018
Contributed by Lukas
Today marks my birthday, and also my first business birthday - so it’s a big day for celebration!It also marks the first day of a new direction for ...
Content Marketing | Why No-One Cares About Your Business (and What to Do About It)
05 Nov 2018
Contributed by Lukas
Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with ...
Branding | How to Create a Stand Out Brand for Your Small Business with Tara Ladd, Your One and Only
29 Oct 2018
Contributed by Lukas
Branding is really important. In today's episode, we'll talk about how a small business can create a mighty brand.I had a chat with Tara Lad...
Social Media Strategy | Posting on Facebook Isn't A Marketing Strategy (+ An Announcement)
22 Oct 2018
Contributed by Lukas
There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode.1. Th...
Why Social Media Likes Don't Pay the Bills (And What to Focus on Instead)
11 Sep 2018
Contributed by Lukas
Social media is one of the most powerful and cost effective marketing platforms currently available to small business.In the past few years, we’ve p...
How to Use Facebook Live and Instagram Stories for Business with Emily Spicer-Stuart
04 Sep 2018
Contributed by Lukas
In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart.A...
Five Ridiculously Awesome Social Media Ideas From Bali
27 Aug 2018
Contributed by Lukas
If you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, marg...
DIY Video Marketing Tips for Facebook and Instagram with Nicky Felton, Play Creative
21 Aug 2018
Contributed by Lukas
In this episode, we dive into DIY video marketing tips for Facebook and Instagram.Nicky Felton is the co-founder of Play Creative, a storytelling focu...
Facebook Ads | Facebook Ad Targeting Changes
14 Aug 2018
Contributed by Lukas
As one of the most targeted forms of advertising available anywhere, Facebook ads is at the very top of my list when it comes to paid marketing option...
How to Start a Successful Youtube Channel for Your Business with Louise Henry, Solopreneur Sidesick
30 Jul 2018
Contributed by Lukas
Ever wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start?Or perhaps you haven’t even co...
Social Media and Content Collaborations with Jess Ruhfus, Collabosaurus
24 Jul 2018
Contributed by Lukas
There are a few strategies that I think have the ability to completely supercharge your social media, marketing and entire business. One of those is, ...
SEO Basics for Small Business with Karlie Plowman, Technobird
16 Jul 2018
Contributed by Lukas
In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird.If you're a small bu...
Facebook Ads 101 | Beyond the Boost
03 Jul 2018
Contributed by Lukas
Facebook advertising is so hot right now.EVERYONE is banging on about it.But WHY? What’s all the fuss about?Before getting into the nitty-gritty tec...
Six Common Social Media Mistakes and How to Avoid Making Them
25 Jun 2018
Contributed by Lukas
Social media can be TOUGH.There’s so much to learn and get right. It can be tough to feel like you’ve really got a handle on things and you’re n...
Starting with Why and Launching an Online Program (and Business) You're Proud Of with Alex Richardson, Duo Pilates
21 Jun 2018
Contributed by Lukas
In today’s episode, I interview Alex Richardson. Alex is the owner of Duo Pilates and creator of the soon to be (re)launched 12 week online pilates ...
Branding and Social Media for Small Business | How to Think Like a Lifestyle Brand with Girl Friday IP
14 Jun 2018
Contributed by Lukas
If you're a small business looking to build your business, let me give you a hot tip - nailing your branding first and then your social media eff...
How to Achieve Anything You Want
11 Jun 2018
Contributed by Lukas
Ever sat at home on a Friday night, content with your life and your 9 – 5 but with a niggling feeling in the back of your mind wondering - is this a...
How to Run a Successful Social Media Competition
06 Jun 2018
Contributed by Lukas
In this episode, we cover how to run a social media competition for your business with social media competition expert, Sukina Harrison of Origami Glo...
How to Build Your Personal Brand Online With Social Media
03 Jun 2018
Contributed by Lukas
Whether you’ve heard of ‘personal brand’ or not, the truth is that you already have one.Personal brand simply means your reputation.How you are ...
How to Acquire and Retain Customers for your eCommerce Business with Social Media (with Lucy Bloomfield)
31 May 2018
Contributed by Lukas
Do you want to know how to grow your eCommerce business using social media?More specifically, do you want to know how to acquire new customers plus nu...
Why Creating Connection is the Key to Social Media Success
20 May 2018
Contributed by Lukas
Buckle in guys, because in this episode we're going deep.Sure, I know you’ve got a biz and you’re bloody busy and time is ticking and you’r...
Good Karma Business | There's Enough 'Yoga' to Go Around
20 May 2018
Contributed by Lukas
One thing I’m really super passionate about is that we are all, as small business owners, in this together.Whether we’re all working in digital ma...
Three Ways to Be More Social on Social Media
20 May 2018
Contributed by Lukas
Media and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional...
Email Marketing Tips for Beginners with Two Girls and a Laptop
19 May 2018
Contributed by Lukas
This episode is all about email marketing tips for beginners, with the lovely Helen and Jacqui from Two Girls and a Laptop.In this episode, we chat al...
How to Find and Hire a Social Media Manager
17 May 2018
Contributed by Lukas
If you've been DIY'ing your social media, but you're ready to find and hire a social media manager - a GOOD social media manager - this...
Social Media for Real Estate Agents with Sherrie Storor
14 May 2018
Contributed by Lukas
Social media marketing represents an enormous opportunity for real estate agents wanting to build their personal brand and market their listings onlin...
How to Beat the Instagram Follow Unfollow
11 May 2018
Contributed by Lukas
Are you a victim of the Instagram follow unfollow garbage that's going on at the moment?If you’re active on Insta, I’m gonna guess you are.He...
Instagram Hashtags | How to Find the Right Hashtags for Your Business in 2018
07 May 2018
Contributed by Lukas
Wondering how to find the right Instagram hashtags for your business in 2018?If so, you’re in the right place.In this episode, I give you seven tips...
How to Increase Engagement on Your Facebook Business Page in 2018
01 May 2018
Contributed by Lukas
If you’re wondering how on earth you can increase engagement on your Facebook business page in 2018, you’re not the only one.The common consensus ...
Why Your Love For Instagram Is Making Me Nervous
25 Apr 2018
Contributed by Lukas
Okay guys, I’m just gonna come out and say it. Your - OUR - love of Instagram is getting a little obsessive, and quite frankly?It’s making me NERV...
How to Get Your First 5,000 Instagram Followers
10 Apr 2018
Contributed by Lukas
In today's episode, we'll be chatting about the summary of my Instagram follower growth and the things that worked for me when it came to ge...
How to Use Influencer Marketing to Grow Your Business with Kayla Houlihan, Tribe Skincare
14 Mar 2018
Contributed by Lukas
If you have ever wanted to know how to successfully use influencer marketing to help you grow your business, this is the podcast for you!Kayla Houliha...
Facebook Newsfeed Changes | How to Adapt Your Facebook Strategy in 2018
08 Mar 2018
Contributed by Lukas
In this podcast, I’m covering a presentation I put together for Interactive Minds discussing the recent Facebook newsfeed changes and how to adapt y...
How to Create a Drop Dead Gorgeous Instagram Feed with Rachelle Saevil from Saevil Row
27 Feb 2018
Contributed by Lukas
If you’re anything like me, creating a drop dead gorgeous Instagram feed isn’t something that comes naturally to you.And if that’s true, you are...
How to Create a Killer Social Media Strategy (A Case Study)
08 Feb 2018
Contributed by Lukas
Let's get one thing straight.Crossing your fingers and hoping for the best isn't a social media strategy.I see TOO many businesses dive in, ...
How to Get Leads from Social Media + How to Write Killer Social Media Copy with Anita Siek, Wordfetti
08 Feb 2018
Contributed by Lukas
I have had the pleasure of meeting SO many people through social media.My partner Jules thinks it's strange but I THINK IT'S THE BEST.Anyway...
Using Social Media to Build a Successful Business | Interview with Pru Chapman, Owners Collective
08 Feb 2018
Contributed by Lukas
Pru Chapman heads up Owners Collective, which is dedicated digital community for early stage entrepreneurs, providing tools, tips, education and inspi...
The Stevie Says Social podcast is here!
08 Feb 2018
Contributed by Lukas
Very exciting times, guys.The Stevie Says Social podcast is here!If you're a business owner, marketer or social media marketer looking to learn h...